In the last video, I introduced the notion of the modular content unit
having three main parts, the topic, the data and the analysis.
In this video, I want to explain how the modular content unit locks in and
becomes really a unit and great than some of it parts.
So, the way I think about it is the modular content unit
needs to have an almost circular nature.
That is the data is just raw.
it doesn't really present itself.
You need to present that data.
But in presenting it, you need to explain to your audience where you're going.
So in that way, your data has your analysis but
your analysis needs to be forecast by your topic itself.
And your topic needs to reach back around to your data, so
that it's a circle together.
If your topic only introduces your data, your audience will get lost.
They won't get the full picture.
Instead, your topic needs to introduce your data, but
it needs to forecast where you're going with your analysis.
In way, this reminds me of what Raymond Chandler was talking about in
Trouble is My Business.
Because Raymond Chandler suggested that there was a formula.
In this case, topic, data, analysis.
But he also said you have exceed that formula.
You have to go beyond it, so that really, you create a fourth term.
That fourth term I call the keyword.
And it stems from pushing your analysis to a bigger conceptual idea.
And once you get that bigger conceptual idea, you own that unit.
Because the conceptual idea grows out of your analysis.
It's larger, so it allows you to come back and revise your topic.
The keyword becomes the dominant concept that pulls together
the whole content unit.
So what I'm suggesting is that when I started this talk, my data
was really just the three points, topic, data, and analysis.
But I pushed my thinking.
I pushed my thinking so that I came up with the notion of the circle.
Then I came up with the notion of the keyword.
And then I came up with the notion of locks in.
But then, if my video has worked correctly I promoted locks in to the very beginning.
And locks in became the concept that I was trying to communicate to you.
Indeed, in my mind, all I thought about was locks in,
circle, Raymond Chandler, and then conclusion.
That was the structure.
And you'll notice, it wasn't a three point structure, it was a four point structure.
Because I pushed myself to the end.
I pushed myself to a final point.
Reflecting on my own process to communicate to you how it worked.
A really hungry person will push him or herself to that fourth point every time.