earlier,
we talked about expert roundups as something that may fit into your content strategy.
But it deserves a mention as a promotion strategy to not only our expert roundups a great
content format there also an effective way to get leading influencers to share your content
.
So to refresh your memory,
you reach out to a bunch of experts.
Ask him a single question and compile all their answers into one big post then,
and this is where it becomes a promotion strategy.
Send them a link to the post when it goes live because they contributed to it.
Chances are they won't mind sharing it with their audience.
The same principle applies to the people to follow list that we talked about in this case.
The person didn't necessarily contribute,
but it's a pleasant surprise and even an honor to be recognized as one of the top experts
on your topic.
So it's worth reaching out to those people is well and saying,
Hey,
we featured you in our list of experts in our industry.
More than likely,
they'll check it out to see what you said about them and hopefully share it with their
audience as well now a word of warning.
This is a strategy that's been overused a bit in the business and marketing niche,
so it's not as effective in that space as it once waas.
But if you cover a different topic,
there should be plenty of room for you to do one of these round ups.
And by the way,
when you're creating this type of content,
please don't just throw a bunch of people into a list because they have a lot of Twitter
followers and might end up sharing your post.
Choose your candidates based on merit and make sure the end result is something that
actually brings value to your audience.