1 00:00:00,000 --> 00:00:01,439 to keep your clothing brand or bt 2 00:00:01,439 --> 00:00:02,879 growing you must be implementing 3 00:00:02,879 --> 00:00:04,640 strategies at work make sure that you 4 00:00:04,640 --> 00:00:05,920 stick around until the end because i'm 5 00:00:05,920 --> 00:00:07,759 going to be sharing with you two very 6 00:00:07,759 --> 00:00:10,240 important metrics to help you understand 7 00:00:10,240 --> 00:00:12,880 your business and continuously beat your 8 00:00:12,880 --> 00:00:17,119 competition 9 00:00:17,119 --> 00:00:18,880 all right so number one is to bundle 10 00:00:18,880 --> 00:00:20,400 your business 11 00:00:20,400 --> 00:00:21,920 like it depends on it all right so the 12 00:00:21,920 --> 00:00:24,240 fastest way to get a sale is often with 13 00:00:24,240 --> 00:00:26,160 a discount and your potential customers 14 00:00:26,160 --> 00:00:28,080 want to make sure that they're getting a 15 00:00:28,080 --> 00:00:30,000 deal but a deal doesn't have to be a 16 00:00:30,000 --> 00:00:31,920 percentage off or a discount and 17 00:00:31,920 --> 00:00:33,680 actually you shouldn't be doing this i 18 00:00:33,680 --> 00:00:36,160 would say about 90 of the time remember 19 00:00:36,160 --> 00:00:38,079 the info commercials when you were a kid 20 00:00:38,079 --> 00:00:40,079 all right so whoever came on tv let's 21 00:00:40,079 --> 00:00:42,320 call him billy uh for the shout out to 22 00:00:42,320 --> 00:00:43,520 the billy mays guy i don't know if we 23 00:00:43,520 --> 00:00:45,280 can say that or not but anyway so billy 24 00:00:45,280 --> 00:00:46,719 mays let's say he came on there and he 25 00:00:46,719 --> 00:00:49,360 was selling one bucket of some kind of 26 00:00:49,360 --> 00:00:53,360 cleaning detergent okay and it was 29 27 00:00:53,360 --> 00:00:55,600 the problem is that most people said i 28 00:00:55,600 --> 00:00:57,280 don't need it i have something else so 29 00:00:57,280 --> 00:00:58,879 what he said is okay i'll give you a 30 00:00:58,879 --> 00:01:00,480 second one and by the end of the 31 00:01:00,480 --> 00:01:02,559 commercial he gave you a third one with 32 00:01:02,559 --> 00:01:04,479 free shipping and like 70 different 33 00:01:04,479 --> 00:01:06,640 types of rags so what he did is he kept 34 00:01:06,640 --> 00:01:07,920 it at 29 35 00:01:07,920 --> 00:01:10,400 added so much more value gave you more 36 00:01:10,400 --> 00:01:12,320 than you expected and those who were on 37 00:01:12,320 --> 00:01:13,040 the 38 00:01:13,040 --> 00:01:14,720 edge or even didn't even think that they 39 00:01:14,720 --> 00:01:16,560 needed that detergent ended up buying 40 00:01:16,560 --> 00:01:18,960 this product because they added so much 41 00:01:18,960 --> 00:01:20,799 value the same thing can be done for you 42 00:01:20,799 --> 00:01:23,280 and your business you can continuously 43 00:01:23,280 --> 00:01:26,159 add more value instead of making them 44 00:01:26,159 --> 00:01:27,600 think that they have to get a deal by a 45 00:01:27,600 --> 00:01:30,000 discount so how can you add more value 46 00:01:30,000 --> 00:01:32,000 to make the price a no-brainer for them 47 00:01:32,000 --> 00:01:34,720 to continuously get sales that way all 48 00:01:34,720 --> 00:01:36,400 right so just a couple of quick examples 49 00:01:36,400 --> 00:01:39,119 if you started offering jeans to go with 50 00:01:39,119 --> 00:01:41,280 tops or an accessory to go with another 51 00:01:41,280 --> 00:01:43,759 outfit this is a great way for you to 52 00:01:43,759 --> 00:01:45,840 already figure out who your audience is 53 00:01:45,840 --> 00:01:47,439 and offer them something that they may 54 00:01:47,439 --> 00:01:49,759 already have been interested in so when 55 00:01:49,759 --> 00:01:51,360 someone adds something to their cart 56 00:01:51,360 --> 00:01:54,000 they're giving you a lot of information 57 00:01:54,000 --> 00:01:55,920 and you can't take it for granted 58 00:01:55,920 --> 00:01:57,840 they're buying something 59 00:01:57,840 --> 00:01:59,680 it's just your job to determine what 60 00:01:59,680 --> 00:02:01,920 exactly it is if it's fall clothing 61 00:02:01,920 --> 00:02:03,759 offer more fall clothing or 62 00:02:03,759 --> 00:02:05,759 complimentary items to what they're 63 00:02:05,759 --> 00:02:11,680 already buying 64 00:02:11,680 --> 00:02:13,599 it costs the exact same amount of money 65 00:02:13,599 --> 00:02:15,920 to get someone to buy 200 from you as it 66 00:02:15,920 --> 00:02:17,360 does for them to buy 67 00:02:17,360 --> 00:02:19,280 100. so think about that for a second 68 00:02:19,280 --> 00:02:22,160 the same amount of effort and work goes 69 00:02:22,160 --> 00:02:24,319 into a higher purchase as it does a 70 00:02:24,319 --> 00:02:27,120 lower purchase that's why bundling is so 71 00:02:27,120 --> 00:02:28,879 powerful hey guys before we move on to 72 00:02:28,879 --> 00:02:30,879 number two i just want to say howdy my 73 00:02:30,879 --> 00:02:32,239 name is aaron pearson i'm one of the 74 00:02:32,239 --> 00:02:34,080 co-founders here at bit branding and we 75 00:02:34,080 --> 00:02:36,000 specialize in helping apparel brands and 76 00:02:36,000 --> 00:02:38,400 clothing boutiques just like you grow 77 00:02:38,400 --> 00:02:41,200 and scale profitably online if you find 78 00:02:41,200 --> 00:02:43,440 any value in this video at any point 79 00:02:43,440 --> 00:02:45,040 please consider hitting that subscribe 80 00:02:45,040 --> 00:02:46,800 button and turning on notifications it's 81 00:02:46,800 --> 00:02:49,360 what helps us create better content for 82 00:02:49,360 --> 00:02:51,360 you and continue to grow all right so 83 00:02:51,360 --> 00:02:52,720 number two here 84 00:02:52,720 --> 00:02:55,680 is to offer free returns 85 00:02:55,680 --> 00:02:58,000 and this may be a little controversial 86 00:02:58,000 --> 00:02:59,599 but hear me out one of the biggest 87 00:02:59,599 --> 00:03:01,760 reasons someone doesn't buy is because 88 00:03:01,760 --> 00:03:05,040 they're afraid of whether it worked for 89 00:03:05,040 --> 00:03:06,720 them whether it will fit correctly and 90 00:03:06,720 --> 00:03:08,159 more so the hassle of what's going to 91 00:03:08,159 --> 00:03:10,080 happen if it doesn't turn out the way 92 00:03:10,080 --> 00:03:11,440 that they expected all right so think 93 00:03:11,440 --> 00:03:14,040 about zappos they offer free returns 94 00:03:14,040 --> 00:03:16,800 365 days per year i actually know this 95 00:03:16,800 --> 00:03:18,800 because it's on the box and i had an 96 00:03:18,800 --> 00:03:21,440 issue where i bought a pair of shoes for 97 00:03:21,440 --> 00:03:23,200 a labor day sale and i was like this is 98 00:03:23,200 --> 00:03:25,360 amazing deal and i bought it late at 99 00:03:25,360 --> 00:03:27,519 night and then turns out when i got the 100 00:03:27,519 --> 00:03:31,280 shoes they were a size 11 but in women's 101 00:03:31,280 --> 00:03:33,360 not in the men's so i was like uh what 102 00:03:33,360 --> 00:03:35,680 am i gonna do now but they made it super 103 00:03:35,680 --> 00:03:36,959 easy and i knew that about zappos 104 00:03:36,959 --> 00:03:38,799 anyways they made it super easy on the 105 00:03:38,799 --> 00:03:40,400 box that says hey if you want to return 106 00:03:40,400 --> 00:03:42,959 this click this button on the website 107 00:03:42,959 --> 00:03:44,720 whatever it is print the shipping label 108 00:03:44,720 --> 00:03:46,959 drop it off at this place and we'll take 109 00:03:46,959 --> 00:03:50,000 the returns very quickly i was like okay 110 00:03:50,000 --> 00:03:52,159 that's less hassle i ended up buying 111 00:03:52,159 --> 00:03:53,920 another pair of shoes from them before i 112 00:03:53,920 --> 00:03:56,159 even returned the other ones because 113 00:03:56,159 --> 00:03:58,400 it was such a great experience but what 114 00:03:58,400 --> 00:04:00,480 does this mean for your customers right 115 00:04:00,480 --> 00:04:02,000 so if there's less hoops for them to 116 00:04:02,000 --> 00:04:04,000 jump through it's less convincing that 117 00:04:04,000 --> 00:04:06,000 you have to do to get somebody to buy 118 00:04:06,000 --> 00:04:07,040 and if they're going to choose between 119 00:04:07,040 --> 00:04:09,280 you and another brand and you offer free 120 00:04:09,280 --> 00:04:11,599 returns and less hassle and less hoops 121 00:04:11,599 --> 00:04:13,120 they're going to choose you 122 00:04:13,120 --> 00:04:15,439 every single time over the person over 123 00:04:15,439 --> 00:04:18,000 here who says ah we'll do free shipping 124 00:04:18,000 --> 00:04:20,160 up to 14 days or we'll do free shipping 125 00:04:20,160 --> 00:04:21,919 up to a certain point where it's just 126 00:04:21,919 --> 00:04:24,320 convoluted it doesn't really make sense 127 00:04:24,320 --> 00:04:26,000 all right so let me paint this 128 00:04:26,000 --> 00:04:27,919 really quick scenario or story for you 129 00:04:27,919 --> 00:04:29,600 um so let's say there's this girl named 130 00:04:29,600 --> 00:04:32,240 mary mary buys online she buys a dress 131 00:04:32,240 --> 00:04:33,680 that doesn't fit her you said it was 132 00:04:33,680 --> 00:04:35,040 true to size and 133 00:04:35,040 --> 00:04:37,120 maybe it was but she shrunk it or 134 00:04:37,120 --> 00:04:38,479 something i don't know but your return 135 00:04:38,479 --> 00:04:40,400 policy says that no problem it's free 136 00:04:40,400 --> 00:04:43,440 returns so she's excited about it she 137 00:04:43,440 --> 00:04:46,560 returns the item she buys a new one but 138 00:04:46,560 --> 00:04:48,320 then more importantly she's out to lunch 139 00:04:48,320 --> 00:04:49,840 or she's talking to her friends or 140 00:04:49,840 --> 00:04:51,680 family and say they love the outfit that 141 00:04:51,680 --> 00:04:54,080 she bought and now she's like yeah i had 142 00:04:54,080 --> 00:04:56,320 an issue with the size of it i returned 143 00:04:56,320 --> 00:04:58,400 it and now i love this item you should 144 00:04:58,400 --> 00:05:00,479 go and shop here too it's one of those 145 00:05:00,479 --> 00:05:02,000 intangibles that you don't really think 146 00:05:02,000 --> 00:05:04,080 about but word of mouth is compounding 147 00:05:04,080 --> 00:05:06,400 so it allows you to grow your business 148 00:05:06,400 --> 00:05:08,639 and it all starts with just a quick hey 149 00:05:08,639 --> 00:05:10,240 does it cost five or ten dollars to get 150 00:05:10,240 --> 00:05:12,639 this shipping back um and now you got a 151 00:05:12,639 --> 00:05:15,199 customer for life and it's sharing it 152 00:05:15,199 --> 00:05:17,520 with another person so think about that 153 00:05:17,520 --> 00:05:18,880 as you're offering this right it's not 154 00:05:18,880 --> 00:05:20,960 just a front-end transaction it's the 155 00:05:20,960 --> 00:05:22,720 back-end relationship that's going to 156 00:05:22,720 --> 00:05:24,479 help you grow your business and that's 157 00:05:24,479 --> 00:05:26,080 why most people never really get past 158 00:05:26,080 --> 00:05:28,639 that point they focus on the sales up 159 00:05:28,639 --> 00:05:30,720 front versus focusing on that customer 160 00:05:30,720 --> 00:05:32,560 all right so number three we have here 161 00:05:32,560 --> 00:05:34,880 is honestly probably the most exciting 162 00:05:34,880 --> 00:05:37,680 adding social selling to your business 163 00:05:37,680 --> 00:05:40,000 it's one by far the easiest and most 164 00:05:40,000 --> 00:05:42,320 effective way to grow your business that 165 00:05:42,320 --> 00:05:44,880 i'm aware of it allows you to grow in 166 00:05:44,880 --> 00:05:47,919 profit and relationships it blends 167 00:05:47,919 --> 00:05:50,240 offline and online together for an 168 00:05:50,240 --> 00:05:52,400 immersive experience to build rapport 169 00:05:52,400 --> 00:05:54,400 and relationships with your customers 170 00:05:54,400 --> 00:05:56,720 online this is literally the best thing 171 00:05:56,720 --> 00:05:58,960 that i know of for you to create those 172 00:05:58,960 --> 00:06:01,759 relationships long term and create a 173 00:06:01,759 --> 00:06:03,360 feeling that somebody actually knows who 174 00:06:03,360 --> 00:06:05,840 you are without ever actually meeting 175 00:06:05,840 --> 00:06:08,800 you it takes away the impersonal effect 176 00:06:08,800 --> 00:06:11,039 of what happens online i've personally 177 00:06:11,039 --> 00:06:13,280 seen it double businesses and this could 178 00:06:13,280 --> 00:06:14,720 be you and i'm gonna give you a couple 179 00:06:14,720 --> 00:06:17,360 of quick free suggestions all right so 180 00:06:17,360 --> 00:06:18,880 first thing is to check out comments 181 00:06:18,880 --> 00:06:19,919 sold 182 00:06:19,919 --> 00:06:22,240 this is the leader in social selling as 183 00:06:22,240 --> 00:06:24,160 your platform number two is to make sure 184 00:06:24,160 --> 00:06:26,080 that you stay consistent because this 185 00:06:26,080 --> 00:06:28,160 will take some time and it is absolutely 186 00:06:28,160 --> 00:06:29,919 worth it if you do this twice and just 187 00:06:29,919 --> 00:06:31,440 expect it to change your business i will 188 00:06:31,440 --> 00:06:33,120 tell you right now that is not the case 189 00:06:33,120 --> 00:06:35,680 this does take a little bit of work 190 00:06:35,680 --> 00:06:36,479 but 191 00:06:36,479 --> 00:06:38,400 if you are consistent it will build your 192 00:06:38,400 --> 00:06:41,039 business and number three is to create a 193 00:06:41,039 --> 00:06:44,000 show-like atmosphere going live 194 00:06:44,000 --> 00:06:45,280 just talking about a product just 195 00:06:45,280 --> 00:06:46,880 showing off this shirt just showing off 196 00:06:46,880 --> 00:06:49,430 the outfit will get you good results 197 00:06:49,430 --> 00:06:49,440 the outfit will get you good results 198 00:06:49,440 --> 00:06:51,430 the outfit will get you good results creating an atmosphere where you're able 199 00:06:51,430 --> 00:06:51,440 creating an atmosphere where you're able 200 00:06:51,440 --> 00:06:53,599 to create relationships and talk about 201 00:06:53,599 --> 00:06:56,800 things that are not just the items will 202 00:06:56,800 --> 00:06:59,440 take you from a good to a great show and 203 00:06:59,440 --> 00:07:01,360 take you from good sales to 204 00:07:01,360 --> 00:07:03,759 great or amazing sales all right so 205 00:07:03,759 --> 00:07:05,599 number four this is kind of a bonus it 206 00:07:05,599 --> 00:07:06,960 actually is a bonus because we only said 207 00:07:06,960 --> 00:07:08,319 there was going to be three there are 208 00:07:08,319 --> 00:07:10,000 four here 209 00:07:10,000 --> 00:07:11,759 you're welcome all right so this is 210 00:07:11,759 --> 00:07:12,800 something that we talked about 211 00:07:12,800 --> 00:07:14,560 previously if you've watched any of our 212 00:07:14,560 --> 00:07:16,560 videos we talk about them in more in 213 00:07:16,560 --> 00:07:18,800 depth however i just want to go over 214 00:07:18,800 --> 00:07:20,960 them briefly they are very very 215 00:07:20,960 --> 00:07:22,639 important so number one is the average 216 00:07:22,639 --> 00:07:24,560 order value and number two is the 217 00:07:24,560 --> 00:07:26,400 lifetime value and let me just explain 218 00:07:26,400 --> 00:07:28,240 it like i said average order value is 219 00:07:28,240 --> 00:07:30,400 the amount of money that somebody spends 220 00:07:30,400 --> 00:07:32,400 with you on average 221 00:07:32,400 --> 00:07:33,759 when they make a purchase right so if 222 00:07:33,759 --> 00:07:35,120 you have 100 people and they all spend 223 00:07:35,120 --> 00:07:37,199 50 your average order dollar average 224 00:07:37,199 --> 00:07:39,840 order value is 50 225 00:07:39,840 --> 00:07:42,960 lifetime value a very important metric 226 00:07:42,960 --> 00:07:45,039 not only does average order value 227 00:07:45,039 --> 00:07:46,960 account for how much somebody spends the 228 00:07:46,960 --> 00:07:49,440 first time lifetime value accounts for 229 00:07:49,440 --> 00:07:52,319 what is that customer worth to you so if 230 00:07:52,319 --> 00:07:54,160 over the next 12 months an average 231 00:07:54,160 --> 00:07:56,479 customer is worth 400 232 00:07:56,479 --> 00:07:58,560 and your average order value is 50 you 233 00:07:58,560 --> 00:08:00,400 know that in the next 11 12 months 234 00:08:00,400 --> 00:08:01,840 you're gonna make another three hundred 235 00:08:01,840 --> 00:08:04,080 and fifty dollars per customer 236 00:08:04,080 --> 00:08:06,560 knowing these numbers will help you 237 00:08:06,560 --> 00:08:08,879 stand out from your competition and make 238 00:08:08,879 --> 00:08:11,919 a dramatic effect in increasing sales in 239 00:08:11,919 --> 00:08:13,919 your business if you know these numbers 240 00:08:13,919 --> 00:08:15,840 you can start to take action to improve 241 00:08:15,840 --> 00:08:17,520 them and if you improve these numbers 242 00:08:17,520 --> 00:08:19,599 they will single-handedly increase the 243 00:08:19,599 --> 00:08:21,840 sales and profit in your business all 244 00:08:21,840 --> 00:08:23,599 right guys so if you are ready to add 245 00:08:23,599 --> 00:08:25,199 gasoline to your fire if you've gotten 246 00:08:25,199 --> 00:08:26,319 through these and you're like okay this 247 00:08:26,319 --> 00:08:27,759 is awesome i'm going to go implement 248 00:08:27,759 --> 00:08:29,440 them but you want to add gasoline to 249 00:08:29,440 --> 00:08:31,280 that fire then you have to check out our 250 00:08:31,280 --> 00:08:33,279 video on facebook ads for clothing 251 00:08:33,279 --> 00:08:35,120 brands it's right here go check this 252 00:08:35,120 --> 00:08:36,560 video out next make sure you bring a 253 00:08:36,560 --> 00:08:38,240 notebook because there's a ton of value 254 00:08:38,240 --> 00:08:39,760 in there i know a lot of you guys have 255 00:08:39,760 --> 00:08:41,599 enjoyed it so if you have not watched 256 00:08:41,599 --> 00:08:43,200 that one yet make sure you go check it 257 00:08:43,200 --> 00:08:44,399 out right here all right y'all that's 258 00:08:44,399 --> 00:08:45,920 all we have for this video we will see 259 00:08:45,920 --> 00:09:02,959 you in the next one 260 00:09:02,959 --> 00:09:05,040 you