to keep your clothing brand or bt
growing you must be implementing
strategies at work make sure that you
stick around until the end because i'm
going to be sharing with you two very
important metrics to help you understand
your business and continuously beat your
competition
all right so number one is to bundle
your business
like it depends on it all right so the
fastest way to get a sale is often with
a discount and your potential customers
want to make sure that they're getting a
deal but a deal doesn't have to be a
percentage off or a discount and
actually you shouldn't be doing this i
would say about 90 of the time remember
the info commercials when you were a kid
all right so whoever came on tv let's
call him billy uh for the shout out to
the billy mays guy i don't know if we
can say that or not but anyway so billy
mays let's say he came on there and he
was selling one bucket of some kind of
cleaning detergent okay and it was 29
the problem is that most people said i
don't need it i have something else so
what he said is okay i'll give you a
second one and by the end of the
commercial he gave you a third one with
free shipping and like 70 different
types of rags so what he did is he kept
it at 29
added so much more value gave you more
than you expected and those who were on
the
edge or even didn't even think that they
needed that detergent ended up buying
this product because they added so much
value the same thing can be done for you
and your business you can continuously
add more value instead of making them
think that they have to get a deal by a
discount so how can you add more value
to make the price a no-brainer for them
to continuously get sales that way all
right so just a couple of quick examples
if you started offering jeans to go with
tops or an accessory to go with another
outfit this is a great way for you to
already figure out who your audience is
and offer them something that they may
already have been interested in so when
someone adds something to their cart
they're giving you a lot of information
and you can't take it for granted
they're buying something
it's just your job to determine what
exactly it is if it's fall clothing
offer more fall clothing or
complimentary items to what they're
already buying
it costs the exact same amount of money
to get someone to buy 200 from you as it
does for them to buy
100. so think about that for a second
the same amount of effort and work goes
into a higher purchase as it does a
lower purchase that's why bundling is so
powerful hey guys before we move on to
number two i just want to say howdy my
name is aaron pearson i'm one of the
co-founders here at bit branding and we
specialize in helping apparel brands and
clothing boutiques just like you grow
and scale profitably online if you find
any value in this video at any point
please consider hitting that subscribe
button and turning on notifications it's
what helps us create better content for
you and continue to grow all right so
number two here
is to offer free returns
and this may be a little controversial
but hear me out one of the biggest
reasons someone doesn't buy is because
they're afraid of whether it worked for
them whether it will fit correctly and
more so the hassle of what's going to
happen if it doesn't turn out the way
that they expected all right so think
about zappos they offer free returns
365 days per year i actually know this
because it's on the box and i had an
issue where i bought a pair of shoes for
a labor day sale and i was like this is
amazing deal and i bought it late at
night and then turns out when i got the
shoes they were a size 11 but in women's
not in the men's so i was like uh what
am i gonna do now but they made it super
easy and i knew that about zappos
anyways they made it super easy on the
box that says hey if you want to return
this click this button on the website
whatever it is print the shipping label
drop it off at this place and we'll take
the returns very quickly i was like okay
that's less hassle i ended up buying
another pair of shoes from them before i
even returned the other ones because
it was such a great experience but what
does this mean for your customers right
so if there's less hoops for them to
jump through it's less convincing that
you have to do to get somebody to buy
and if they're going to choose between
you and another brand and you offer free
returns and less hassle and less hoops
they're going to choose you
every single time over the person over
here who says ah we'll do free shipping
up to 14 days or we'll do free shipping
up to a certain point where it's just
convoluted it doesn't really make sense
all right so let me paint this
really quick scenario or story for you
um so let's say there's this girl named
mary mary buys online she buys a dress
that doesn't fit her you said it was
true to size and
maybe it was but she shrunk it or
something i don't know but your return
policy says that no problem it's free
returns so she's excited about it she
returns the item she buys a new one but
then more importantly she's out to lunch
or she's talking to her friends or
family and say they love the outfit that
she bought and now she's like yeah i had
an issue with the size of it i returned
it and now i love this item you should
go and shop here too it's one of those
intangibles that you don't really think
about but word of mouth is compounding
so it allows you to grow your business
and it all starts with just a quick hey
does it cost five or ten dollars to get
this shipping back um and now you got a
customer for life and it's sharing it
with another person so think about that
as you're offering this right it's not
just a front-end transaction it's the
back-end relationship that's going to
help you grow your business and that's
why most people never really get past
that point they focus on the sales up
front versus focusing on that customer
all right so number three we have here
is honestly probably the most exciting
adding social selling to your business
it's one by far the easiest and most
effective way to grow your business that
i'm aware of it allows you to grow in
profit and relationships it blends
offline and online together for an
immersive experience to build rapport
and relationships with your customers
online this is literally the best thing
that i know of for you to create those
relationships long term and create a
feeling that somebody actually knows who
you are without ever actually meeting
you it takes away the impersonal effect
of what happens online i've personally
seen it double businesses and this could
be you and i'm gonna give you a couple
of quick free suggestions all right so
first thing is to check out comments
sold
this is the leader in social selling as
your platform number two is to make sure
that you stay consistent because this
will take some time and it is absolutely
worth it if you do this twice and just
expect it to change your business i will
tell you right now that is not the case
this does take a little bit of work
but
if you are consistent it will build your
business and number three is to create a
show-like atmosphere going live
just talking about a product just
showing off this shirt just showing off
the outfit will get you good results
the outfit will get you good results creating an atmosphere where you're able
creating an atmosphere where you're able
to create relationships and talk about
things that are not just the items will
take you from a good to a great show and
take you from good sales to
great or amazing sales all right so
number four this is kind of a bonus it
actually is a bonus because we only said
there was going to be three there are
four here
you're welcome all right so this is
something that we talked about
previously if you've watched any of our
videos we talk about them in more in
depth however i just want to go over
them briefly they are very very
important so number one is the average
order value and number two is the
lifetime value and let me just explain
it like i said average order value is
the amount of money that somebody spends
with you on average
when they make a purchase right so if
you have 100 people and they all spend
50 your average order dollar average
order value is 50
lifetime value a very important metric
not only does average order value
account for how much somebody spends the
first time lifetime value accounts for
what is that customer worth to you so if
over the next 12 months an average
customer is worth 400
and your average order value is 50 you
know that in the next 11 12 months
you're gonna make another three hundred
and fifty dollars per customer
knowing these numbers will help you
stand out from your competition and make
a dramatic effect in increasing sales in
your business if you know these numbers
you can start to take action to improve
them and if you improve these numbers
they will single-handedly increase the
sales and profit in your business all
right guys so if you are ready to add
gasoline to your fire if you've gotten
through these and you're like okay this
is awesome i'm going to go implement
them but you want to add gasoline to
that fire then you have to check out our
video on facebook ads for clothing
brands it's right here go check this
video out next make sure you bring a
notebook because there's a ton of value
in there i know a lot of you guys have
enjoyed it so if you have not watched
that one yet make sure you go check it
out right here all right y'all that's
all we have for this video we will see
you in the next one
you