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Indoctrination is a very interesting
principle, because what you're doing is,

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you're sharing your beliefs, your ways of
thinking and doing with a person,

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and you're forcing them to adopt it to a
certain extent. Which qualifies them

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massively.
Let's take a look at how to use this. The

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definition of indoctrination itself
is exposing the other person to your

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views, your methods, your ways of thinking -
and to some extent, convincing them to

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adopt them as well.
The more that a person is aligned with

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your ways of thinking and doing, the more
influenceable they will be.

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Examples are asking someone to read your
content and memorize your principles,

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to structure their thinking according to
your processes and/or frameworks,

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and so on. To think and act according to
your structures.

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To illustrate the importance of this,
let's say that you're selling a complex

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corporate product.
You have two quick manuals, describing

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the usual problems that the client faces
and how to address them using your

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product.
You talk about your 5-step process

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and the 3 nightmare scenarios.
Now, you have two prospects. One of them

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has read both manuals and knows the
material by heart,

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and the other hasn't even read them.
Which one do you think is going to be

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more primed to buy?
Naturally, the one that already thinks

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and acts according to your principles
and materials.

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What are some "do"s and "don't"s for this
principle? Do be smart about this.

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Don't create random processes and
frameworks just to have something.

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Think of what you already do of unique
and specific,

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and package that into a framework or a
process, be it a quick manual or even

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just a framework.
And that's what you're going to use.

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"Don't"s: Don't use a one-size-fits-all
approach.

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Some people will accept low levels of
indoctrination - they'll read your things,

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and know a concept or two, but not all of
them -

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and others will accept a lot of
indoctrination. And maybe others will

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accept zero.
So, as we just saw, indoctrination is very

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powerful. If you can get the person to
think in your own terms,

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to think what you do, use the same
terminology - or even if they don't use it

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to at least respect it -
that's half the job done. It's a very,

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very powerful qualification mechanism.