Indoctrination is a very interesting principle, because what you're doing is, 2
you're sharing your beliefs, your ways of thinking and doing with a person, 3
and you're forcing them to adopt it to a certain extent. Which qualifies them 4
massively. Let's take a look at how to use this. The 5
definition of indoctrination itself is exposing the other person to your 6
views, your methods, your ways of thinking - and to some extent, convincing them to 7
adopt them as well. The more that a person is aligned with 8
your ways of thinking and doing, the more influenceable they will be. 9
Examples are asking someone to read your content and memorize your principles, 10
to structure their thinking according to your processes and/or frameworks, 11
and so on. To think and act according to your structures. 12
To illustrate the importance of this, let's say that you're selling a complex 13
corporate product. You have two quick manuals, describing 14
the usual problems that the client faces and how to address them using your 15
product. You talk about your 5-step process 16
and the 3 nightmare scenarios. Now, you have two prospects. One of them 17
has read both manuals and knows the material by heart, 18
and the other hasn't even read them. Which one do you think is going to be 19
more primed to buy? Naturally, the one that already thinks 20
and acts according to your principles and materials. 21
What are some "do"s and "don't"s for this principle? Do be smart about this. 22
Don't create random processes and frameworks just to have something. 23
Think of what you already do of unique and specific, 24
and package that into a framework or a process, be it a quick manual or even 25
just a framework. And that's what you're going to use. 26
"Don't"s: Don't use a one-size-fits-all approach. 27
Some people will accept low levels of indoctrination - they'll read your things, 28
and know a concept or two, but not all of them - 29
and others will accept a lot of indoctrination. And maybe others will 30
accept zero. So, as we just saw, indoctrination is very 31
powerful. If you can get the person to think in your own terms, 32
to think what you do, use the same terminology - or even if they don't use it 33
to at least respect it - that's half the job done. It's a very, 34
very powerful qualification mechanism.