Welcome back to the course.
Now in this video,
we are going to go into a little bit more of your brand's design.
We are particularly going to talk about your brand's colors.
Why does it really matter what colors you are having on your brand?
When you are marketing,
when you are creating your logo and all of that stuff,
we're going to dive into brand color in this video.
So let's start.
And don't forget to download your business burning template.
Go to page number 13 to brand colors.
You will have in small explanation down here and the bigger picture with all the meanings
off all kinds of colors on your template.
Let's time into the video.
So brand colors.
You might ask yourself,
Why can't I used to pick my favorite colors and be fine with that?
Well,
different colors has it own meanings and also can be based around different types off
industries that people or your potential audience are thinking about when they're thinking
about different types of product or service.
That's why we're going to dwell in a little bit more in depth on this in this video.
So what are the meanings with different colors.
Well,
let's start off with the color blue.
Their color blue taps into the emotions off people,
and the blue color often gives trust feels responsibility,
honesty,
loyalty and inner security.
So if your brand personality goes in line with this types of emotions,
and then blue might be your collar.
And it's used to reduce stress to calmness,
to relaxation,
to secure and to create water and is often used in the industry like finalist security
technology,
health care and accounting.
And if you think about one brand that is using blue as their main colors in their branding
,
what type of brands do you think about when you when you hear the words trust,
responsibility,
honesty,
loyalty in the security?
I think about Facebook.
Facebook.
If I go on Facebook,
I am leaving out my personal data like my name.
Maybe,
where live etcetera.
If I would like to have those type off information secured,
then I can sign up with Facebook and they are a within the technology space.
So if your brand is blue,
then you know that type that down.
Otherwise,
let's move on to the next color read so well read that taps into the emotions off.
Energy,
passion,
courage,
love,
excitement.
So if your brand personality goes in line with eater energy or courage,
or maybe passion or love or excitement,
then read might be your color for your brand that you are going to using your branding
campaigns and maybe in your logo design as well.
And bread is often used to create urgency.
You know these big sales signs when you go into different stores,
so create urgency to stimulate something within you to also get people to have labored
caution.
Maybe it's a sign that says,
Stop when you're driving on the road.
This is stop.
So it's a caution sign.
And to encourage people to do things and to draw attention,
industries goes find with red.
That's food,
sports industry,
entertainment,
toys and fire protection.
Now,
if I say the caller read,
what type of brand do you think about when I say energy and courage?
For me,
it is Red Bull because they are all about these extreme sports kind of vibe.
So if you were color might be read if your personality,
your brand personality,
is something that reflects in the color off red then write that down and take you that with
you,
orange or orange taps into the emotions off.
Independent,
optimistic adventurers,
fun and creativity often brands that are pretty new in a type of market that would like to
go into destruct.
That market can use orange,
and that's pretty common when it comes to brand me.
It is used to fascinate to draw attention,
express freedom,
stimulate and entertain,
and are often used in the industry like food,
art,
sports,
transportation and entertainment.
Now,
if I say caller orange,
what types of brand do you think about?
And when I say that type like a brand,
it could be a brand Lobel,
for example.
For me,
it is Amazon Amazon.
They are optimistic,
and they are creative.
I mean,
they went in and disrupted an entire marketplace with selling all kinds off stuff and all
kinds of stuff.
Within food.
They're selling Artzt after sending and detainment sport equipment,
all kinds off stuff,
so orange Amazon would be the color for me if you are trying to convey,
able to give them motions off eater,
independent,
optimistic,
adventurous,
fun or creativity or new thinking more rather than orange might be a collar for your Brandt
yellow.
It's happiness,
right,
guys,
happiness,
positivity,
spontaneity,
opportunity and to see estimates.
So it's a happy caller and is often used to affect different types of mood.
So if you're feeling a little bit sad,
it can helps you to feel you feeling a little bit more positive,
more like happy.
And it's an energized callers,
which gives you energy of aches,
awareness on create relaxation and stimulate people to feel better.
And it's off to use in the industry like food traveler,
leisure,
sport and transportation.
So if you are within these types of industry,
it does work for other industries.
But I often used in these types of industry,
So it's a good way for your audience to recognize what types of industry that you are
within and yellow.
What type of company do you think about when I say the caller yellow?
And you can also do that in alignment with happiness,
positivity,
opportunity,
etcetera.
I think about the M,
the Golden M,
the McDonald's Let's move on green tap into the emotion of safety,
stability,
harmony,
balance,
reliability and is often used to encourage,
nurture,
balance,
relax and process people,
and it's often used in industries like banking,
farming,
nonprofit organizations,
real estate.
An environmental project is also used in food industries.
For example,
you know these vegan signs with A with a big V,
and it's green.
That kind of industry.
Now what brands do you think about when you see the color green?
For me,
it is s ear be.
It's a Swedish bank company.
So it's all about money for me when I see the caller green money and healthy food and the
next color would be purple.
Now there are also,
when you think about this,
charts there are dark purple would be dark green,
dark blue,
dark red,
and it can also be like a little bit more lighter colors.
Eso when you're going into the compress.
So,
for example,
if you're going with a lighter color,
it's often a little bit more happier,
moody kind of collar.
And if you go into the more dark,
it becomes a little bit not depressed,
but I would say rather,
maybe a little bit more serious collar.
So whether you are choosing more like a purple light purple color towards the pink one,
it's a little bit more mood,
a little bit more happy,
little bit more sensitive collar and compared to the darker one.
What is made a bit more serious a little bit more to the point,
if you know what I mean.
So purple is often related to emotions like imagination.
Spirituality,
compassion,
sensitivity and mystery is often used to inspire to spike creativity to a spread system for
luxurious products and intuition.
And it's also used in industries like beauty and fashion.
And that's what I meant with that more lighter purple,
in this case,
more towards the pink one in women's products in religion and human Terrien industry and
purple for me would be curves.
Curves is on a woman's Jim company.
You go to curves,
and you do your 30 to 45 minutes exercise,
and no men are allowed in.
So for me,
it's more feminine color and also depends if you are using a lighter version off the purple
,
where the darker version off the purple next one would be black.
Okay,
so black is to tap into emotions off discipline,
power control,
authority and elegance.
It's a little bit more often aggressive kind of color.
If you're having that like base color.
We gonna go into what based colors means in a little while,
but it's more like a little bit more aggressive when it comes to emotions.
Power authority.
You know that you are maybe the leader within that industry and is used to create fear,
intimidate,
show authority,
create mystery and hide feelings.
So a little bit more maybe masculine color,
or also a little bit more like the boss color or the leader in that industry,
and is widely used like mostly used in combinations with other colors,
so black could be the base off your company color.
We can also be one color that you are using with other types of colors,
which we were going to in a while but is widely used among all kinds of industry.
So what types of company do you think about?
If I say black for me,
it's crystal clear.
It is.
Apple is authorities.
Powers discipline,
its elegance,
all of that stuff.
Then we have the white color white taps into the emotions like lightness,
goodness in the sense,
purity,
virginity,
those kinds off light or feelings.
So it's totally opposites to the black color and is used to develop fate.
Create positivity,
show cleanest spike hope.
Give balance,
etcetera.
In its violent used among all kinds of industries out there,
whether you are and within the fitness industry or if you're selling cars,
it is also mostly a color that you're combining with other colors.
So the two happiest colors,
I would say,
would be jello and white,
while the two most like how to say direct to the point,
would be purple and maybe black.
So what type of company do you think about when I say white?
For me,
it's uber,
but here you can see they're using two different colors.
It's black and white,
so it's white on a black background.
So what colors are your brand?
Just think about it.
You can pause this video.
You have the same kind off picture in your template,
which I hope you already might now have downloaded because I would like you to choose three
different colors for your brand,
you might ask,
Can I have more color sentry?
You can have more color sentry,
but it can also be a little bit like confusing for your customers or potential customers.
On what types of brand.
You are because one thing when it comes to branding is that you should be recognizable.
You should be easy to recognize you imagine yes,
if McDonald's had their M the golden M in yellow,
black,
purple,
gray,
all kinds of colors,
wouldn't that be a little bit confused if I asked you,
Can you please draw my logo type?
And then you would like And what color should I pick?
So keeping at that tree is pretty basic,
and it's good for your brand.
So first off,
we have that base color.
This is the color that you will be using.
Mostly.
This is the color that your logo will be in,
and this is the color that your personality reflects.
So when you are talking to your audience or you are talking about your product or service,
they know exactly what type of color your brand is in.
So this is your base.
Then we're having your accent color.
Your accent color is something that supports your main color,
and in this case,
I have picked blew.
It can also be gray.
It can also believe green or purple or yellow on anything else,
but it should somehow match your base color and also reflect your personality,
because you will use all of these colors in your website on your logo and your marketing
material.
If you are creating different graphic,
the signs etcetera for your brand and then we're having your neutral color,
and in this case I picked white.
But it can also be great.
It can also be bache.
It can also be black.
This is if you creating a website,
for example,
this is what most of your website will look like.
So in our case it will have a white background,
for example,
and then the text on top of that or the logos etcetera might have a bluish color.
So now it's time for you to choose three different colors that represent your brand.
The best you can check with in your industry.
Your competitors.
What types of colors do they use?
Do I like them?
Do I want to maybe reflect my personality and not away?
Then do that.
Choose your base collar,
your accent color,
and you're neutral color,
and do it with the template that we have provided in the resource is for this video.
Good black.
I'll see you in the next year