Welcome to Lesson 3: The Modular Content Unit.
In the last lesson, we talked about the steps of the introduction.
In this lesson,
we're going to talk about the three steps of the modular content unit.
The important point is while the introduction is singular,
the modular content unit can be repeated, mixed and matched throughout your talk.
The only rule is the modular content units
have to plug back in to the one compelling point.
So let me say this, I'm a big proponent of short talks.
And I say that because I believe no one in the world ever said
I wish that talk was a lot longer.
But I acknowledge that some talks have to cover the content,
and sometimes content involves a lot of details.
So, what I want to suggest is that each modular content unit has three parts.
The topic, the data itself and then the analysis.
And those three parts plug in together to be a full unit.
That full unit can be moved around in your structure.
You can eliminate it if you have to, or
you can replicate it if you have to present more data.
The one point is,
each unit has to make sense in terms of your one compelling point.
They can't all be level.
The one compelling point is what you're trying to communicate
through all these modular content units.