We are talking about content automation.
And one thing that plays a huge role in content automation is artificial intelligence or A.I..
So what we will see in this lesson, what is artificial intelligence?
When we talk about content automation and how you can identify the best tools that work for your specific
case?
Because what you need in your business, the kind of automation that you need, is probably not the
thing that I need or that other students need.
Every company, every case is different.
So I'll share with you how you can have the two to have the tools and the knowledge to choose the right
tools for your specific case.
So let's jump right now to the first slide and talk about artificial intelligence for content automation.
We see that content content automation tools are starting to utilize A.I. and natural language processing
NLP to generate content.
And these tools are growing in popularity recently because business owners and brand managers like you
and I, or if you have your personal brand and you want to grow, you need to create content.
You don't have time.
These tools can help you to generate automatically content for your website, for your blog, for your
social media, and that is fantastic.
So next we let let's understand how this works.
A.I. tools can write websites, landing pages, blog posts, social media captions, and more.
And this is done by feeding a machine learning program related keywords that it can use to analyze and
learn from articles that cover similar topics.
It will then produce comparable, unique and optimized content for you.
Unique Content.
So what is what all this means?
Basically, there is a computer software that learns from an article, so you use select specific keywords
for for example, for my case, we are working here on marketing automation.
One keyword can be marketing can be automation, a phrase can be marketing automation, how to create
content, how to promote content.
All of these are keywords and I could feed and share with these computer software, these keywords,
and I can share articles about my subject, about my niche.
So this computer server will, will learn everything that you are sending them, and it can by itself
start creating unique content for you that is relevant to your audience, that is relevant with the
keywords that you share with it.
So that's mindblowing guys, and it's fantastic.
And the good thing is that we have access to that right now and you can also use all the power of AI
to create more content and unique content for your audience.
So next, the last thing we will see here, the last slide on this lesson is we will see what are the
use cases for a with content marketing.
Here we have six examples.
There are more and more cases than these.
I just put six here for you, which which are the biggest and the most popular.
But there are almost unlimited applications for AI with content marketing.
The number one is identifying topics to write about.
So you want, let's say I create content about marketing automation and I want to create topics in.
I want to create articles in related topics.
And instead of me going and trying to research that I can use an AI to select these new topics, to
write about new subjects that my audience could be interested in.
Number two, generating new content based on all the learning they did.
Number three, proofreading.
So content that has already been written for spelling and grammar issues.
Number four, personalizing content for different audiences.
So if I have you here with me and you want to learn marketing automation, maybe I have a group of people
here on the course that are lawyers.
I have another group that are bakers, I have another group that I stay home moms and everybody wants
to learn about content automation.
I can have an AI creating specific content for each segment of my audience, and you can do that too.
Number five real time SEO recommendations.
You are writing your article and you have real time software will analyze what you are writing in real
time and will tell you if this is good for ranking high on Google or not and what you should change
in order to make it more attractive to Google and to have higher rankings.
And number six, updating content.
You have a lot of content, lot for a lot of articles you can.
Use an AI to update all this content.
So outstanding.
We have access to these and we will explore each one of these options here in this section.
So this is exciting.
I see you in the next video.