‫Next, I am going to show you how to make melodic music with your voice.
‫How to make melodic music with your voice.
‫If you're wondering, how did I even come up with the phrase melodic music with your voice, and why
‫would I want to do this?
‫I was actually talking with.
‫A person that was in the audience of a fantastic speaker wasn't wasn't me.
‫And I wasn't the person who said this.
‫I was listening to this and she said, Wow, that speaker.
‫Her voice is just so melodic.
‫It's almost like she's making a melody when she speaks.
‫How does she do that?
‫That's what I'm going to teach you right now.
‫And in order to do it, I want to tell you this story.
‫As I'm telling you the story, you can write these four things on page 24.
‫I'm going to show you how to do four things today with your voice.
‫I'm going to show you how to find your natural norm.
‫Handle inflections vary your volume and perfect your pace.
‫Those are the four things you can do with your voice.
‫There's nothing else you can do with your voice other than those four things.
‫But in order for you to understand this, you need to understand a story about President Roosevelt.
‫I want to read this to you because it's so powerful.
‫Television days.
‫Page 23.
‫Franklin Roosevelt was a four term president.
‫If you know this.
‫But back then, you could be president for longer than two terms.
‫And his first term began in 1933.
‫Six years after, a brief illness left him paralyzed from the waist down.
‫He taught himself to walk a short distance, wearing braces and using a cane for public appearances.
‫He would stand behind a podium supported by an aide or one son at his side.
‫But he could not walk.
‫And in private, he used a wheelchair, though he was unable to stride confidently onto a stage or stand
‫at attention reviewing the troops he commanded.
‫He was elected president of the United States four times once during wartime, when a country especially
‫craves strong leadership.
‫In his radio addresses were what conveyed his strength and conviction.
‫But underlying this, while his speeches weren't were always were always intelligent, inspiring.
‫It wasn't only what he said.
‫But how he said it, that mattered.
‫Roosevelt's calm, reassuring voice was probably the most effective way.
‫He convinced the people that they should put their faith in his strength as a commander in chief.
‫When people can hear but not see you as is the case with radio, phone and webinars.
‫Your tone is often more important than your words.
‫The next page has one of my clients that I talked to about this and I said, Are you ready for your
‫presentation?
‫And he said, Yep.
‫And I said, Well, how do you know?
‫Because I know what I'm going to say.
‫I prepared.
‫And I looked at him and I said, You're 7% of the way there.
‫And he looked at me, shocked.
‫What do you mean?
‫Let's spend 38% now on your tone of voice.
‫Well, how do I do that?
‫That's what this chapter's about.
‫There's a whole nother program I teach called expression, where we go over facial expressions and body
‫language.
‫What to do with your feet and your hands and your eyes and your eyebrows and everything else.
‫We're going to focus today on four things and they're up on the screen.
‫You can write them in the box on page 24.
‫And we're going to start with what's called your natural norm.
‫And then we're going to head into inflections, volume and pace.
‫Your natural norm, the bottom of page 24 is your natural tone of voice, and you can influence this.
‫Suzanne made a really neat point at break.
‫She said, Jason, what's interesting is Jenna and I were talking at break and we discovered that all
‫these fillers and negative words and all these things, you're not born with those.
‫We learned to say those things.
‫I was telling them.
‫I just learned my son, four year old son, Trey, is starting to come home and use the word like all
‫the time, three or four likes in a sentence.
‫He's four.
‫He never did this before, but he learned this from some of the older kids.
‫This, though your natural norm is the natural voice you were born with and you can actually change
‫for the good.
‫The residents and tonal realities of your voice.
‫Darth Vader and Mufasa understand this.
‫The most powerful, the most confident, the most convincing voice on the planet is one that has a deep,
‫resonant tone.
‫I don't mean deep like James Earl Jones, where you all talk like this.
‫That's not what I'm talking about.
‫I'm talking deep into your diaphragm.
‫Where does the diaphragm live?
‫In the body.
‫Where's my diaphragm?
‫Right here.
‫Singers, learn something about this.
‫When you teach a singer to sing, what are they taught?
‫Anybody singer in here?
‫What are singers time?
‫Sing for that.
‫What does it mean?
‫Sing from the diaphragm?
‫It means.
‫Let's try this for a second.
‫When you breathe in.
‫What is it?
‫We'll call it your stomach.
‫For right now.
‫It's really your diaphragm when I breathe in.
‫What should my diaphragm do if I breathe in?
‫It should expand.
‫You know, you're right.
‫And then when I breathe out, comes back in.
‫The problem is, most people struggle to use their diaphragm when they speak.
‫Most people speak from their throat.
‫Not from their diaphragm.
‫When I speak from my throat, it kind of sounds like I'm in this little teeny bottle and you can't really
‫hear it.
‫But when I speak from my diaphragm and I let my words float off my mouth, the air flowed out of my
‫mouth and the words floating on top of the words, it sounds more resonant.
‫Whatever my natural tone is will come out.
‫This is why the great singers do this.
‫The problem is, most people don't know how to coach themselves.
‫To speak from the diaphragm.
‫Well, let's change that.
‫I actually had a singing coach for around three years.
‫I'm not a very good singer, which is why I needed a singing coach.
‫But I learned something really cool about the diaphragm is coach taught me this.
‫I'm going to model this for you.
‫Now, it turns out that when you lay on your back and I'm going to do that for you now so you can see
‫this when you lay on your back, you cannot possibly not breathe well.
‫So watch this.
‫When I lay on my back.
‫I have to breathe from my diaphragm.
‫I can't talk in my throat at all.
‫It's all my natural, resonant tone.
‫Can't change it.
‫This is how I actually sound when I was born.
‫But most people don't know that.
‫And then they'll get in front of people and they'll talk like that, and they'll start to talk in their
‫throat, especially when they get nervous and they won't sound like their normal diaphragm self.
‫See the difference.
‫Residents, non-residents.
‫So what I want you to do is write this on the bottom of page 24.
‫I want you when you get home.
‫To go in, lay on the floor.
‫I laid on the table so that the people in the video could see this.
‫And I watched and almost flipped the table when I did it.
‫And I want you to try talking and just listening to yourself.
‫I even want you to record your smell yourself, your record, your smell.
‫That's, by the way, a really cool thing to do on stage if you make a mistake with speech is to just
‫repeat it and people laugh.
‫And it shows that you have some humility and you're willing to accept the vulnerability, hat it, record
‫yourself and just listen to the difference between these two.
‫I catch myself every once in a while doing this, and then I just tell myself, breathe.
‫In one way, I teach myself to really just stick my stomach out, remind myself it's got to stick out
‫to come off and float off my the air that comes out of my mouth.
‫That's your norm.
‫Look on page 25.
‫Let me read you a little bit about this.
‫The voice type of 25 that conveys confidence is low and resonant.
‫I'm not talking about deep like James.
‫I'm talking about and there's no better example, a low resonant voice than the actor James Earl Jones.
‫Not because he has a deep voice, not he's a baritone who played Mufasa in The Lion King, Darth Vader
‫and Star Wars, but also actresses who speak in low resonant voices include the young Kathleen Turner,
‫Sigourney Weaver, Jane Fonda.
‫Look at newscasts and commentary by the late Walter Cronkite or by Diane Sawyer.
‫Katie Couric actually had to change her voice a little bit when she switched over from the news things
‫she did to national news.
‫She had to get more resonant to sound more credible.
‫Some people have that naturally bubbly voice, but if you start a presentation, you don't want to be
‫naturally bubbly.
‫You want to be credible.
‫So they want to listen to you.
‫So you got to go with this kind of voice.
‫This is your natural norm.
‫Now, when you get to the next piece, the natural norm also includes your natural volume and your natural
‫pace.
‫Look at halfway down on page 225.
‫Right now I'm wearing a microphone, but it's only picking up.
‫It's not actually amplifying me in this room.
‫It's just picking it up for the video.
‫But I have worn microphones where it amplifies in me in the room as anyone ever done this.
‫You wear a microphone and when you speak into the mic, your volume gets louder.
‫Have you done this before?
‫When you do this, you'll be able to find your natural volume.
‫And your natural volume is the volume where when you speak, you're speaking at the natural, comfortable
‫place you'd speak if you were having dinner with your favorite significant other.
‫And more and more favorite significant others.
‫And fair enough, Gina.
‫But when you're doing this, if you have to if you find yourself straining to speak and you're having
‫to really lay it out there for you, be able to hear you, that's not your natural norm.
‫My natural norm is somewhere around this is I actually have a larger natural norm in terms of I speak
‫louder than most people do, just naturally.
‫I don't tend to have to bring it down a little bit when I'm in a restaurant.
‫And it's just hard to sit how I am.
‫Some of you have a lower natural norm, and I would encourage you whether your national norm is lower
‫high, that's your natural norm.
‫When you speak, you don't want to go this big above your natural norm.
‫I never want to go like this when I'm speaking bad.
‫Move.
‫Some people do this, don't they?
‫But I do want to go like this every once in a while.
‫What I'm saying is when it comes to your natural volume, write this down on page 25.
‫You always want to speak at your normal level or below.
‫But when you're speaking in front of people.
‫But never higher when it comes to volume.
‫We're going to practice all of this in a moment.
‫But I want you to understand first why I'm telling you what we tell, what I tell you.
‫Let's talk about your natural pace says on page 25 that the natural pace is throws out the words to
‫25, one, 50 and so forth.
‫I'm going to share this with you right up here.
‫It turns out that the most attentive audiences listen to speakers that speak between 150 words per minute.
‫And 200 words per minute.
‫I want you to write this down with me in the margin because.
‫The next time that you speak and transcribe all your stuff, you'll also be able to count the words
‫when you go through your fillers and all those things.
‫You'll also be able to have Microsoft Word, for example.
‫Count your words.
‫And if you speak for 5 minutes and do a transcription, let's say you speak for 5 minutes and you find
‫out that you have a thousand words.
‫You divide that thousand by five and you've just figured out that that's your speaking pace.
‫Right now.
‫Am I speaking with you?
‫I'm speaking right now.
‫Am I speaking with you?
‫Is around 160 570 words a minute.
‫If I speak as fast as Tony Robbins and I really get editor 205 words, I mean, some people works that
‫well for them that way.
‫That way.
‫And if you go below 150, if you're at 135 or even 93, that I observe someone that you will bore people.
‫And if you are above 200, if you're at 208, for example, which is where Tony often is, you're fine.
‫But if you start to get it because he can pull this off.
‫But if you're at 220 to 20 5 to 30, you will start to lose people.
‫I'll play with my my pace a lot.
‫If I need to speed up or slow down, make sure I get done on time or not, get down on time, all those
‫things, I'll play with the pace.
‫But what I'm telling you is you need to find your natural norm.
‫My natural norm is around 175 words a minute.
‫That's what I naturally speak at.
‫I'm just a naturally faster speaker than some other people who are at 150, and that's fine.
‫I don't care what your natural norm is, as long as it's between 150 and 200.
‫But then what you need to do is know what that is, so that when we increase or decrease it, you can
‫play with those things to create a facts which you're going to learn about today and the last one.
‫Page 26.
‫Are called inflections.
‫Underline this with me, it says.
‫Inflection is largely a matter of where you put the emphasis on the word in the sentence or the syllables
‫in a word.
‫A change in emphasis can give a whole new meaning to a phrase or sentence.
‫Look at this example.
‫Let's try this.
‫If you say I'm Jason.
‫I'm just stating.
‫Or I can say I'm Jason Tartick.
‫Or I could say I'm Jason Keating.
‫Or I could say I'm Jason Tartick.
‫Completely different meanings for all four.
‫And all I did was change my inflections.
‫The first one implied that I'm mistaken by somebody else.
‫The second one implied that you pronounce my last name wrong, and the third implied that I'm more confident.
‫Watch this.
‫Some of you laughed at the last one, which dry up.
‫Hi.
‫I'm Jason Tartick.
‫Now.
‫Let's try another one.
‫Hi, I'm Jason Teague.
‫You tell me which one sounded more confident?
‫One or two.
‫One did.
‫And yet almost 70 and 90% of the people I've watched do number two when they first introduce themselves.
‫Hi.
‫I'm Jane Smith.
‫I'm to here to talk to you about trees.
‫Ever heard someone do this?
‫I recommend male or female, no matter your generation, bringing your inflections down on the last
‫syllable of your last name when you first introduce yourself.
‫Hi.
‫I'm Jane Smith.
‫You're the difference.
‫It's more credible.
‫It's more confident.
‫That's called inflections.
‫And I also recommend eliminating, what, halfway down on page 26?
‫Up speak and bright modeled that 1982 song Valley Girl.
‫That's where this really came from.
‫Listen to this.
‫I'm coming home tomorrow.
‫I plan to stay for the weekend.
‫I want to see some friends during my stay.
‫You ever heard someone do this?
‫It's fine to do this with your friends, but when you're speaking in public, in front of meetings,
‫people that you want to impress this doesn't impress them.
‫Now, I'm not saying that you can't bring your inflections up ever.
‫Watch this if you want to show enthusiasm.
‫Did you see that clock over there?
‫Isn't that cool?
‫That was powerful.
‫So you're thinking like just a normal clock.
‫Jason But I wanted to show the effect.
‫If I was looking at the Rocky Mountains, I'd say, Oh, did you see those mountains?
‫Aren't those amazing?
‫It went up both times, didn't it?
‫I wouldn't say.
‫Did you see those mountains?
‫Aren't those amazing, really?
‫Jason taught me to do this.
‫Every time I talk, you know, just on your last name, when you first introduce yourself.
‫That's it.
‫Let's actually handle this.
‫Now, what we're going to do is I'm going to I'm going to walk you through I'm going to take you by
‫the hand, everyone that's watching this on video and everyone in the room and take you by the hand.
‫And we're going to handle all three of these.
‫We're going to start with inflections.
‫Then we're going to do our volume.
‫Then we can do our pace.
‫Then we're going to put it all together to become amazing speakers.
‫I'm going to teach you stuff that only the Masters really know right now, and you can learn this.
‫It's not you're not born with a good speaker.
‫I'm going to prove this to you right now by actually modeling for you.
‫Matt, we're gonna start with you.
‫Everybody's going to do one just like before.
‫But in order to start this, I want you to understand something.
‫On page 27, there are one, two, three, four, five, six, seven different things you want people
‫to feel or experience when you speak to them.
‫These are the seven I've narrowed it down to.
‫There's probably more, but these are my favorites.
‫Seven.
‫Let's let's label them on 27.
‫Number one is you want them to feel excited or build enthusiasm.
‫Number two, you want to stress importance.
‫Number three, you want to distinguish or call out something maybe in the system, the EMR that you're
‫using, or maybe between your staff members.
‫Number four, you want to engage them.
‫Engage, by the way, notice is different from Excite.
‫Number five, you want to build comfort.
‫Number six, you want to stress urgency.
‫And lastly, you want to look company.
‫Now, here's.
‫We're going to do.
‫Up here.
‫I have everything you see on page 27.
‫I'm going to model these for you, all of them, and then you're each going to get a chance to do them.
‫But I'm going to model one through seven so that if you're going number number one and maybe you met
‫all of model, all of them, and then you have to remember what I did for number one.
‫Getting ready, Matt.
‫Now, here's what we going to do.
‫All I'm going to do, all of them mess with is inflections right now.
‫We'll get to volume pace later and we'll put it all together.
‫I'm just going to mess with inflections.
‫And these are all the things, by the way.
‫These are all things I've heard when I listen to speakers.
‫So I just threw some up here that we could use to do these various things.
‫Look at the first one.
‫Now you'll see what you're supposed to do with your inflections over here in the right hand column.
‫If you want to excite people in and build enthusiasm, you want your inflections to go up.
‫The problem is, what do you mean up, Jason on every word.
‫There are actually three ways to build this.
‫No, I mean on the keywords.
‫So let's try it.
‫Let's circle.
‫All the keywords that we think are exciting.
‫If you're saying this.
‫To your staff.
‫Go ahead and try it on your own first and then agree with the person next to you on the exciting, enthusiastic
‫words.
‫Go ahead.
‫Turn to the person next to you and agree.
‫Yeah.
‫This is something.
‫Something that someone says.
‫I just took it word for word.
‫But you're right.
‫It's so funny that I'm teaching them.
‫This is awesome because they said Jason actually is actually not a good word.
‫So we should probably remove, actually.
‫I love it.
‫That's a good student right there.
‫Oh, you didn't ask about perfection?
‫I did.