I¡¯m sorry. I forget. Really.
I understand. Ok, we finished this question.
Next, I want to ask that have you bought a shield for your cell phone.
I have.
What kind?
Well, a plastic one.
Have you decorated your phone shield with something?
Rhinestones, ok. Why didn¡¯t you decorate this mobile?
This one? Well, it has been dressed up for a long time; I think it needs to stay nude for a change.
Dressed up for a long time?
Well, it will heat up.
Heat up?
Well, in summer, I often use my cell for a long time, and it will heat up.
You mean with a shield?
Yeah, with a shield. Or when we have warms hand, holding it for too long will also heat it up.
Hence, I will put it aside to cool it down.
Ok, therefore you use it without a shield is because it would heat up with a shield? Or whatelse?
Well, it looks neat this way.
Neat. It means you think too much decoration will make it too gaudy?
Yeah.
Ok. Well, where do you buy phone shield?
Taobao.
Taobao. Always buy shield on-line?
Yeah.
Then how often do you change your mobile shield?
How often¡­ Well, I go with feelings. Normally, once a month.
One for one month.
Until I lose the interests.
How many shields have you got?
5 or 6.
Well, at beginning, I used ones made of abrasive plastic. Later, I bought iPhone.
iPhone, and iPhone shields. Ok, besides shield, have you bought any other phone accessories?
Well, no.
Well, I have bought some membranes for the keyboard.
However, they fell off easily.
Yeah. And I bought dustproof plug.
Just insert it in the hole where you insert your earphone.
Ok. I got it. Then why have you bought so many shields for your phone?
Well, like changing dresses for it and you just can¡¯t stop.
I just has the urge to dress it up with different shields.
Ok. And do you consider whether the color of your phone or your phone shield match your dress or bag?
Well, actually, white goes with everything.
Yeah, and shield doesn¡¯t matter. I can just change it with whatever kind I want. Just go with feelings.
Ok, how about you? How about your phone?
Never used a shield.
Never? Have you filmed it?
Never.
Why?
I don¡¯t need to. I don¡¯t have to film it.
Ok. Why don¡¯t you buy shields or other accessories for your phone?
I don¡¯t like things showy. Neat and simple is what I want.
Ok, neat is fine for you.
Ok. Now, we want to show you something.
And if there is anything coming into mind, like phone system, apps or anything you interested, you can tell us.
Why, my phone can¡¯t do sound recording.
What do you mean?
It can¡¯t do sound recording of the phone calls. It has no that kind of function due to legal reasons.
Then why do you want that function?
Sometimes I have that need.
Under certain unexpected circumstances, I may need recording with my phone.
For example? If you don¡¯t mind, would you offer us an example?
Well, for example, maybe I want to record the fun talk I had with friends on the phone.
And I can play it to my friends later and relive that fun memory later.
And iphone also can¡¯t record?
I don¡¯t know whether it can or not.
No, iphone can. It can do sound recording.
And what else you don¡¯t like?
Well¡­
You can also talk about its merits.
Well, it is durable. And others, well, I get it for free, so I don¡¯t know.
Ok. Let¡¯s have a look at these phones. Have you often seen these phones?
Well, this model is often seen, and I haven¡¯t others that much.
Well, all these are just phone models; you can touch and play them.
And they may not look pretty for they are just models. So please forgive this point.
However, you may express your opinions about the looks, colors and shapes of these models.They can be altered and improved.
Now, we just want to show you the appearance. You can have a look.
This one looks like N97?
This one has bigger screen.
Well, this one looks not so good.
Yeah, how about this one and this one, these two. They are different.
N95 doesn¡¯t have such big screen. with smaller screen.
Smaller than this one?
Yeah.
Well, this one looks a little like N95.
Ones with only a few buttons, right?
And this one, have you seen it before?
This one is blackberry.
Looks like blackberry.
Model of Nokia,
Yeah, Nokia. N series.
Full keyboard. Like N9, N7 or N71£¿It's N71.
Ok. These four, if you had to, if you had to choose one you like the best, which one?
This one.
You both choose this one? Why? Why both choose this one, T1£¿
This one looks so weird.Well, too long, the sliding cover is too long.
Then how about you?
I don¡¯t like sliding cover. -Why?
Well, it will break easily.
How say?
If it falls, the cover would fall apart.Like, if you drop it, the cover may fall off easily.
Yeah. And about this one, if I want a phone with full keyboard, I would rather choose one also has full screen, the screen would be bigger.
Bigger screen. So both your phones have full keyboard?
Yeah. If you type with iphone, it offers you with a full keyboard. This one has a keyboard built out; this one has a keyboard built-in.
If your phone is full-screen, the keyboard will pop out when you want to use it.
If you don¡¯t need it, it will hide.
So you like that kind better?
Yeah.
Ok. How about you£¿Why do you like this one?
Well, this one it too weird, and I haven¡¯t used this kind. Its arrangement is like this, with keyboard here.
Hence, if I have to make phone calls, I have to call like this.
And it is too much, with too many parts. I will not bring it out frequently.
And this one is Ok. But¡­
And you think this one is OK.
Yeah. If I have to, I choose this one. If it has physical store, I may pay a visit. It maybe better when in a store.
Why?
Well, as for other people, they are used to this kind.
Well, don¡¯t mind others, just speak for yourself.
These two I think are both ok.
Yeah. But this one is a little ugly.
Why?
It has ugly screen.
Why?
Well, it is not a full screen.
What if it was full screen kind? What if.
Well, I may consider buy it.
You may. Ok, then, which one you prefer between these two, if this one had full-screen.
Without such big frame.
I like them in the same way.
Yeah, I would choose one with this special look.
So, you may choose to follow the popular choice.
But you don¡¯t repel this one?
Yeah.
And these two?
These two? No.
Ok, I get it.
Next, ok, let¡¯s put it on the table.
It is simple.
This is a diagram, with three categories. First category stands for ones with fashionable and edge look.
The second is popular choice. The third stands for ones with old-fashioned look.
Then you can put these four in each category based on your feelings about them.
You can put one in one category, or in the middle of two categories.
You first. And you will always be first since now. Lady first.
Well, this one here.
Ok. This one is between fashion and popular.
Yeah.
This one is popular.
Yeah.
And this look is old fashioned.
Yeah.
Why?
Well, full-screen is a popular look.
And before I bought Samsung, I had thought about buying this kind. N71.
Nokia.
Yeah, it has white one and brown one. I wanted to buy. And at that time, a lot people used this kind.
For these two, well, this one looks like the one I used before my last phone.
But yours is not full key board.
Yeah, however, yeah, it¡¯s weird.
Why?
I changed too much. I don¡¯t like sliding cover at all actually.
Don¡¯t like sliding cover. And this one too?
Yeah. If it has sliding cover, smaller would be better.
What do you mean?
Well, lose the hug key board and keep the look neat, may be I won¡¯t repel it.
Well, this one, too out.
And this H1, why do you like it? Compared to this one.
Well, if you hold it, you may find it is too long.
And this one?
I think it is ok. Compared to this one, it is better.
But this one is also full key board, why better?
Like I said before, I don¡¯t like sliding cover, so it¡¯s better.
Ok. Now, you can do your part. You can categorize in a different way.
Ok. This is what you think about them.
You consider these two are the same kind?
Yeah.
H1 is modern. V1 is old-fashioned. Why?
Well, this one looks like DaGeDa, the old kind of cell phone. looks like a brick.
Yeah. Well, most cell phones we use now look like this one. And this one is also popular.
Besides blackberry, many mobiles have this look.
What about H1?
This one is designed nicely; it looks a bit like a tinny tiny laptop.
Why a little laptop?
With key board here, and screen here, once you open it, it feels like open a laptop.
Ok. But you said you don¡¯t like this kind.
Yeah, I don¡¯t, but the design is modern. As for that kind of Nokia, it couldn¡¯t acquire such delicacy and fabulous laptop look.
And the shape of this one looks better.
A square one?
Yeah. I like square one.
Ok. Let¡¯s put them away. As for you, screen-touch is more popular.
Well, they four are T0, T1, T2 and T3. These four have you seen them before?
This one is the same kind of his phone.
Which one?
This one.
Yeah, looks like his N920.
This one is Samsung?
Samsung? Which model?
Well¡­
Can you tell us the size? How big?
Well, this big, maybe.
Ok. How about this one?
Queen?
I haven¡¯t seen this model before.
These four, can you choose your favorite?
As for me, still this one.
Still T1? Why?
Well, the size fits me. Others are too big, hence maybe too manly for me.
T2 and T3 are too big?
Yeah. This one is huge, a little horrible.
Yeah. If I use it to make phone call, it seems¡­
What?
I have used one, Samsung, and when I was making phone calls, other people said it seemed like I was using a brick or something.
When you were making phone calls?
Although my phone is white, still weird. Hence, I used to make call with earphone.
Well, this one is just ok.
T2£¿
Yeah.
Why you didn¡¯t choose T2?
I prefer smaller one. More convenient.
Yeah, because I already bought a pad, cell phone for me needs to be more convenient.
I have no visual problems, so I don¡¯t need one this big.
The size of this big may fit men or older people better, like my parents.
People of your parent¡¯s age may like them.
What about this one?
This looks too much like a mp4.
You may not like phone with mp3¡¯s look. -Yeah.
How about you?
This one.
Yeah, it is bigger, fits men better.
Yeah. It fits me. Well, that one is too big. This one is smaller, and fits well.
Bigger screen is good for video watching.
Well, you said that you plan to buy Samsung Galax.
Well, you could not always use such a big one. But you can always use a cellphone.
If you are outside, and you want to watch video with your phone, would you find this screen is too small?
For me, if I am outside, I would watch videos on my phone. I prefer a quite place to enjoy some movies or something with my pad.
If I am vacation, I will also bring my pad.
Understand. How about you? Would you consider buy this one.
I will.I think it has a fabulous look.
Yeah, this small and has no key board. It is interesting. If the price is ok for me, I may buy one.
You buy it for what?
To play. It is funny. This small, but it is a phone. You can make phone calls with it.
And what else?
Log on my weibo and browse some websites. It is enough.
Yeah. And play some games, some cell phone games.
What games?
Well, Lianliankan.
Well, may be some small games.
Small games. Ok, how much do you want to pay for this one?
How much, well. 800.
Ok, and this one is your first choice.
Yeah. This one.
Ok, let¡¯s see the next group.
Ok. This group, L1, L2, P1 and T1. Try them.
Looks like a beeper used for doing stock exchange.
These four, which you have seen?
This one.
You¡¯ve seen this one. And others?
This with full key board, I haven¡¯t seen before.
What do you mean?
Well, this kind with only two buttons, I have seen. Yeah, like a Sony.
Well, bigger screen, two buttons on the bottom, this kind, I have seen.
But one with full key board, you haven¡¯t seen?
Yeah, like this kind, I haven¡¯t seen before.
How about these two?
This one seems normal, but this one just like the one you showed us before.The size is same, with an extra key board.
As for operation, it may be a little more convenient.
And this one?
Well, this one, you couldn¡¯t even show people, horrible look.
And this one, does it aim to beat iphone in length?
Well, miss liu, choose your favorite.
This one.
Why.
It is normal. The size and length are ok.
This looks like a calculator.
Yeah. This one, I don¡¯t like it that much. I prefer this one.
Still this one. How about these two.
I don¡¯t like these two.
Why?
Too small. like some toy.
These two look like calculators of different sizes.
Ok, how about you?
You choose T1 too, why?
This one seems normal and you can use it in front of people.
Others may just embarrass me.
Why?
What do you think? Can you use it in front other people.
You think others don¡¯t look like a cell phone and you have to explain to other people that it is a cell phone.
Yeah, and people would think you are a weirdo.
Yeah, and if you design like this, its price would be high.
Why?
The screen is big. Bigger screener cost much more.
If the texture of the screen is bad, it is easy to notice. Well, good texture and bigger screen costs much more, hence the price would be high.
At least above 1000 Yuan, consider the cost.So the price would be high.
Then what about your phone, isn¡¯t it expensive? It is about 4000 Yuan.
Well, it is convenient and comfortable to use. And it¡¯s Nokia.
It is comfortable to sue.
Ok. Let¡¯s see others.
You have seen these before, and we are going to do the same thing we¡¯ve just done before.
Still, the same three categories, fashionable, popular and old-fashioned.
Ok, you first.
You can consider for a while. If you can not put one in any categories is also ok, just explain to us why.
Like this, well, like this.
T1 and P1 are fashionable.
Yeah, because I haven¡¯t seen them before.
They could not be old-fashioned.
Yeah. How about these two?
These two, well, this one is much modern.
This one? T3?
T3 is launched later.
But it does not necessarily mean it is much modern.
Well, the size, this size feels more fashionable.
The size of the phone¡¯s screen is becoming bigger and bigger. And one with the screen of this big size is most fashionable.
Ok. That¡¯s what you think. How about you?
Like this.
Why like this?
This one is modern, however, it should also be acceptable. Maybe some people would like this kind.
How about you?
Well, this kind, it may be better for game playing.
Compared to this long one, one of this size is better for playing phone games.These two are normal.
Normal. How about P1?
I can¡¯t. It is unacceptable.
It's ugly. If you want one this long, you may buy iphone.
But before iphone was launched, this kind of look had never appeared before.
I think iphone looks prettier.
You mean before iphone was launched.
Yeah. You said you don¡¯t like it, because you¡¯ve never seen this kind, besides iphone. Then, before iphone was launched, its look was also unprecedented.
Well, I just don¡¯t like this look.
This one has full key board. You can type like this with one hand.
How about with two hands?
Well, I could type with my thumb if I use this one.
And this one, I could type with two hands.
Ok, next.
This is simpler. It only has two categories. One stands for common ones, and one for modern ones. Well, you first.
So these two are same kind.
Yeah. Almost.
Because you haven¡¯t seen them before?
Yeah. And this is most common. This is launched later.
How about you£¿
The same opinion.
How about these two? Same opinion?
Yeah. I can¡¯t accept the look of these two.
Creative but unacceptable.
Ok. Anything to add?
No. Ok.
Also two categories. One stands for phones which are high-ended, and one stands for phones of low price. Please.
So, you think P1 is most high-ended. -Right.
Compared to these two, it seems better with bigger screen. I guess it is more expensive, compared to these two.
Would you buy it?
No.
Why?
I can¡¯t accept this look. I will buy one I like and the price is good for me. And I won¡¯t change for high-ended ones.
You mean you are not the most modern one?
Right. Just follow the popular trend.
Ok. Stay with the mainstream. Then why do you think this is cheap?
Well¡­
You can¡¯t accept it?
Yeah, it looks like one which is bought in the flea market costs only 800 Yuan.
Ok. How about you£¿
You think T3 and T1 are of the same price?
Yeah. Almost.These two are high-ended at this time.
High end. Ok. This is launched, but that one isn¡¯t. Why you think they are same?
Because they are actually same, not much different. They are high-ended to some extent.
Why?
They are the newly launched ones, meaning they have better system.
Even the most common one is high-ended. This one, well, have seen this kind too much.
However, this one could also be newly launched with the best system.
Well, it really got the look of a counterfeited one.
Ok. What if the length of the screen was shorter?
Better.
What do you think?
Well, it would be the same with that one you showed us before.
That one with the screen of this size.
OK, let's have a look. You are talking about this one?
Yeah, if the screen is bigger, like this, it is ok.
How big, you mean?
A full screen one.
Full screen and with this kind of keyboard.
-Yeah. -But it would look like DianTong A.
A little.
Bigger looks better.
Ok. And this is too long. Shorter is better.
Yeah.
Actually it looks like this.
With a little difference in key board design.
The key board? What difference?
This one has bigger key board. This one¡¯s is smaller.
Ok, Miss Liu, as for you, these two key boards, have you seen the difference?
This key board has more buttons. It has something this one doesn¡¯t.
This is normal. Ok, how about you?
Yeah, I agree.
About this one, tell you what, look, this is T1.
If I tell you, it has some functions, like it got virtual keyboard¡­
Well, virtual keyboard is for sure required.
Virtual keyboard is required. we can¡¯t use this phone without one.
Then, does owing both virtual and physical keyboard is better or only having virtual keyboard is enough?
For me, I like this kind.
One with only physical keyboard.
Yeah. Because I don¡¯t like this kind.
Why?
Well, I like ones with one or two buttons, or a few buttons, or a full keyboard.
Ok. What about you?
The same.
Look, let¡¯s put them away. Now, colors.
Have you thought about owing phones in different colors? Besides white and black, can you accept other colors?
I¡¯m ok.
Ok. You?
Ok.
Ok. What color do you accept?
Well, pink.
Pink. How do you feel about a whole pink cell phone?
Well, for this phone, I like Rose-carmine, and bright colors, or some candy-like colors.
Candy-like colors. Why?
Well, like the color of my figure nails.
Ok, like this.
And sometimes I may consider covering this part with some leopard printed stickers.
And if I could change this part into cherry red, I even don¡¯t need to cover it with stickers.
Ok. Just keep it cherry red?
Yeah. Cherry red just pops.
Why you like this popping color?
Well, it feels younger and fashionable.
Ok, get it. How about you, speaking for men?
Well, white or black is both ok. And there are some fashionable phones with different poping colors.
Do you accept different colors?
I do. I like them.
How about candy-like colors?
That¡¯s for girls. I like pure colors, like pure red, blue, yellow or brown. They all will be ok.
Ok. Would you buy a phone because you like its color? Well, it may be also good in other ways. But would you buy it just because of its color?
I will.
Miss Liu will.
I am this kind of person.
You are this kind of person. Ok, what about texture? Do you have some special requirements or preference?
Well, I will consider texture.
You will, how?
Well, when I pick a cell phone, I will consider the texture. Like my Samsung, its back is ridged.
Like this, and many phones of Samsung are designed in this way.
Well, the back of some phones is made of plastic, which I don¡¯t like.
Yeah. For example, the phones of plastic texture, I don¡¯t like.
Which kind do you prefer?
Like this.
Yeah. And I also don¡¯t like his kind, with a bending back.
You like flat back.
Yeah. I like flat back.
How about you?
I also like flat ones.
I like metal texture and ones made of glass materials.
Yeah. Like hers, glass materials.
What kind of texture is your phone?
Polycarbonate, it is called. All phones of Nokia are made of this material.
If you can choose, which kind of texture do you like?
Glass material or porcelain-like texture.
Like iphone. -Yeah.
Ok, let¡¯s move on. Next part.
You can choose from all these colors for your phone.
Choose your favorite colors for your phone. One or more is both ok.
You can design a phone with only one color or different colors, as you like.
Just imagine you are a designer. Choose ones you like.
Ok, this one and white. I like phone has only two colors. -How do you arrange them?
Well, maybe front white and back cheery red, or vice versa. Or all cherry red with a white frame. Maybe.
Just these two colors.
What about other colors.
Other colors. Well, I like this one.
Purple.
Yeah. A phone of pure purple, or decorated with a little white.
No more?
Well, red.
Red. How do you design the red phone.
Just like others, pure red is ok.
Pure red. Just these colors. No more?
I don¡¯t like obscure material.
You don¡¯t like. Which one?
Like this.
Why?
Well, I like bright and popping colors.
Bright colors. Get it.
As for colors, I like red. And phone in these colors would be pretty. I like deep colors.
Ok. You please.
These four.
For me¡­
You hesitate on choosing this color?
Yeah.
Ok, talk about these four first.
Five.
Ok, why you choose these five colors.
I have seen phones in these colors.
Yeah. These two are common, and this one is the same to one of Sony¡¯s.
Yeah, a newly launched model. I have seen it in this color and also in black, pretty.
So, they are ok. And those colors, if they are lighter, would be ok.
Those candy-like colors are too dark.
So for you, you choose these? - Yeah, these colors.
Ok, how do you design the phone?
Well, one phone in one color is ok, don¡¯t mix them up.
Pure white, or pure yellow, or others. Purple is also ok.
So it is like this, for me, I may only like this kind.
Like this is ok. But you¡¯ve mentioned, you can accept T1 with bigger screen.
Yeah, this doesn¡¯t affect its color. Back part like this is ok with me.
Hence, you think this one with screen this big and key board here could also be mad in this color£¿
Yeah. Mainly the color of the back matters.
But the front, the key board also has color.
Key board should be black.
And phone in those colors is acceptable.
Acceptable. Ok. Get it. So you like bright colors too.
Yeah, heavy colors are not so pretty. -Why?
Heavy colors would make phone seem dirty, seem being used for a long time.
For phone, I like bright colors.
Ok. Next, please categorize those colors, like what we¡¯ve done before.
Still two groups. One stands for colors could be used in common phones; one for high-ended phones.
You can also put the color in the middle. If you can¡¯t categorize the color, it is also ok.
Don¡¯t be lazy, Miss.Take your time.
If you can¡¯t categorize the color, it is also ok.
Just like this? These two, you can¡¯t put them in either group.
Yeah. I can¡¯t.
Those four are for high-ended phones.
However, you didn¡¯t choose yellow before.
Yellow is pretty. However, I may not buy phone in yellow.
Phone in yellow is easy to get dirty.
Although it is bright, it is too light.
And I like these colors. Those are more common.
Those I put in the middle are ok. Those are often seen.
And cherry-red with abrasive material, I don¡¯t like.
You don¡¯t like. How about those green two?
Phone in green seems weird.
Well, phone in green, for me, seems weird. However, mp3 in green, I think is ok.
Why green phone you can¡¯t accept.
Well, things just for playing games or music, I think green is ok. But phone, you have to hold it like this. If it is green, I can¡¯t accept.
Get it. Your turn.
Like this?
Ok. Explain please.
First of all, these are common and dark. And these are so gray that they are a little white.
Yeah, dark ones. Matte ones are common.
These ones are warm colors.
If phone is high-ended, it will always be black or blackish color.
Blackish or dark colors make the thing seem more high-ended.
But those are also dark colors.
Bright dark, not heavy dark.
Ok, get it.
And these are unexpected colors.
And those are bright colors.
And I¡¯ve seen phone in this color, hence I think it¡¯s good.
Others are ones blackish bright.
This one is blackish red?
Red could be dark, like that one.
So, red.
Yeah.
So, what do think about those?
Well, this blue is ugly.
I hate this kind of blue.
Brighter would be better. This blue is too dark.
How about green?
For phone? No. I have never seen green cell phone.
But yellow is ok. Before phones in yellow were made, we also would never imagine yellow phone.
Yellow has always been a popular choice.Yeah. Before and now, there have always been phones in yellow.
And the sale point of some newly launched ones is that they are yellow.Jeremy also has a yellow phone.
Yeah, that¡¯s what I think.
Ok, get it. Next.
I just put them aside for later use.
These three.
These three are same color, different textures. Choose your favorite, put it on the right.
The color¡­
The colors are a little different, so please make your choice only based on their textures.
I go first.
Like this.
You like the brightest one the best?
Yeah.
Because you like bright and fabulous one?
Yeah. I rank these four based on the brightness of them.
Yeah. Mainly. Although compared to that one, this one is brighter. I don¡¯t like the texture of this one.
Ok. Hate the texture. You?
The same.
The same, so you also like bright one.
Yeah.
So you think¡­
This one is made of pearlescent texture.
How about you?
Yeah, like nail polish.
How about this one£¿
This one is the most common one, regarding to texture.
Ok, please touch and feel the texture. Tell me your feelings.
I don¡¯t like it, uncomfortable.
How about you?
I think it is ok. These two, well, feels ok. But this one feels not that good.
You don¡¯t like this one.
Please touch this. It feels a little soft.
Can you feel it?
Well, it feels¡­ Still, I think it is worse.
Its texture feels like the same one of a lamp.
Not good for a cell phone.
Ok, that¡¯s why.
Ok, next. Let¡¯s put these away.
There are five more. You give your rank about these five based on color, texture and pattern.
Like this.
Like this. This one is your favorite.
Ok, I get it. The bright ones are your favorite.
And you prefer white than black. -Why?
I like white and bright colors. For this, I don¡¯t like the rough, not smooth feeling of this phone.
Rough feeling is bad for you. You like it smooth and bright.
Yeah. Smooth and bright. And also white. Pure white is also good for me
Pure white?
I like bright white. This one is obscure white. If it is a bright one, I will favor it more.
How about its pattern?
Pattern, well, I don¡¯t like its pattern. If it is in bright color and this pattern, it will be good for me.
Ok, this pattern in bright color.
Ok. Get it. You please.
The same. -Really?
Also because of the pattern. Without the pattern, it would be ugly. However pattern in dark color is also not pretty.
As for this, this is the phone seems to be used by a vulgar upstart. -Why?
Its leather texture and its yellow color make it vulgar and showy.
Ok.
This one is a little dark. And this one has bad pattern for a phone.
Bad pattern, even in different colors?
Yeah. And this one is in pure color.
Pure color. Hence, if these two are of pure color, you would like them. white and black equally.
Right,
How do you think about this logo?
This logo, I haven¡¯t notice.
Well¡­
I mean does this logo match the pattern?
Well, I kind like it. I like logo of this texture, and phone in pure white.
Pure white, without pattern.
Right. And also because it is silver.
Ok. Put these away.
Now look at these colors again.
You¡¯ve seen 11 cell phones and a lot of colors. Now what we need you to do
is to pick your favorite color and favorite model, and explain to us your reason.
Tell us what kind of person would like this color and this model.
You first.
This one and this one.
Ok, let¡¯s take a photo. Hold them with your hands, one on each.
I just leave them on the table.
That would also be ok.
Ok, your turn.
This one.
Hesitate for while?
And finally choose the red one. Why?
Well, yellow doesn¡¯t suit that much. If I want to use this phone for a long time, red would be more dignified.
Ok. Please explain to us your reason.
Color is beautiful, and special.
Besides color, what else?
No more.
Ok. You?
This one is bright and high-ended one. Design is good, not old-fashioned, suits young people.
More youthful.
Yeah. It is bright and not like traditional ones which are always black. More popping. I like it.
Ok. Get it. I have a little question for you.
If this one were bigger with full screen, which one you will choose between these two.
Which one? For me?
Yeah.
This one. Still like its design.
The screen and the virtual key board, like the feel of it.
You mean you like the feel which you touch the screen.
Yeah. I like ones more trendy.
Right. Full key board is too common.
Ok, so you mean you would use this one.
Yeah, I will consider it this time. How about you?
I want to be trendy, but not too unique.
Ok. Another question. What kind of phone would attract you to buy, or after you¡¯ve tried it, you may want to buy it.
Pardon?
Like what kind of phone you would like. What are your requirements of a cell phone.
Well, performance. For me, not too complicated, like V8, too complicated.
How?
Well, it¡¯s tired to use V8.
Too many things going on, too complicated. Like iphone, it is simple to use.
For me, first of all, easy to use. Second, the screen. This kind is good for me.
How?
Well, unlike the old ones. I like screen made of good texture. Not some plastic screen.
For color, well, I like a lot of colors. So bright colors may all attract me.
That¡¯s all.
That¡¯s all. Ok. How about you?
I have one requirement about function. I want one with a new function.
What kind of function?
For example, waterproof.
You can use it underwater.
Would you take your phone to swim?
Well, I could use it while I am showering.
Ok.
It seems that Sony got one model which is waterproof. It has not been launched yet. Maybe soon.
This would attract me to buy it, if it also got fashionable look/
What else?
Well, mainly new function.
New function. Besides waterproof, what other new functions comes to your mind?
Well, wireless charger.
It is convenient.
How say?
Well, I can put the phone here on the table, and I can charge it like this without wire.
Get it. What else?
That¡¯s all.
Another question, do you think the color of the interface of a cell phone should match the shield of the phone?
Color of interface, well, I can change it.
Different people have different preference.
My phone is white. And I will choose the background I like and change. That¡¯s ok.
Anyway, white goes with every color.
If your phone is colorful, you may consider it.
Consider what?
The background should not be too weird, for example, red or green, that kind.
You need to consider whether them match or not.
Yeah.
How about you?
Well, white phone is easy; any color is ok. As for yellow phone, you may not use green background. It would be ugly.
Match them, you need to.
What about the original set interface?
It doesn¡¯t matter. It could be changed. People would change it for sure.
Ok. If the original set interface wouldn¡¯t match your green or yellow phone, you may think it is not good.
Yeah.
But you can change it.
Yeah. Hence it¡¯s not a reason whether I will choose a phone or not.
For the effect, if the phone looks fabulous.
Those are additional functions.
Ok.
Please hold them here and let me take a photo.
Pretty.
You are also handsome, please.
That¡¯s good.
Thank you very much.
You come from your house£¿
Yeah.
Thank you.
Goodbye.
See you.