Design Thinking is a 5-step process to come up with
meaningful ideas that solve real problems 能夠為真實的問題帶來有意義的解決方案
for a particular group of people. 為某一群特定的人
The process is taught in top design 這套流程在世界頂尖的設計學院
and business schools around the world. 和商學院中傳授
It has brought many businesses lots of happy customers 為許多企業帶來許多快樂的顧客
and helped entrepreneurs from all around the world, 也幫助全世界無數的企業
to solve problems with innovative new solutions. 使用更創新的方法來解決問題
Step 1: Empathize 步驟1:同理心
The purpose of step one is to conduct interviews 這個步驟的目的是幫助你
that give you an idea about 執行訪談
what people really care about. 了解人們真正的需求
We need to empathize with their situation. 我們需要同理他們的處境
For example, if you want to help old people, 舉例，如果你想幫助年長者
you might find that they want to keep 你可能會發現他們需要保持
the ability to walk around. 能夠自由走動的能力
In your conversations, they might share with you different ways they can do that. 在談話中，他們會分享自己正在使用的許多方法
Later into the interview you'll want to dig a little deeper, 在訪談後期，你會挖深一點
look for personal stories 尋找個人的故事
or situations where things became difficult. 或者他們遭遇到的困難
Ideally, you redo the process with many people 理想上，你會在許多人身上重複同樣的流程
with the same problem. 針對同樣的問題
Step 2: Define the Problem 步驟2:定義問題
Looking at the interviews, you can now understand 回顧訪談，你會發現
the actual needs that people are trying to fulfill with certain activities. 人們真正的需求其實是要完成某些特定活動
One way to do that is to underline the verbs 其中一個方法是把動詞或者人們提及的活動
or activities that the people mentioned 畫上底線
when talking about their problems: 當人們聊到自己的問題時。
like going for a walk, meeting old friends for tea, 例如散步，和老朋友喝茶
or simply going grocery shopping around the corner store. 或這單純的去街角商店採買
You might realize it's not so much about going out, 你可能會發現，其實重點不在於出行
but more about staying in touch. 而是在於跟人保持聯繫
After your analysis, formulate a problem statement: 分析後，你會形成一個問題陳述
“Some elderly are afraid to be lonely. 「某些長者害怕孤單
The want to stay connected.” 他們希望能和人保持連結」
Step 3: Ideate 步驟3: 發想
Now focus only on the problem statement 現在 只聚焦在問題陳述
and come up with ideas that solve the problem. 發想出能解決這個問題的點子
The point is not to get a perfect idea, 重點不在於得到一個完美的點子
but rather to come up with as many ideas: 而是先想出很多的點子
like unique virtual reality experiences, 例如獨特的VR（虛擬實境）體驗
senior friendly hover boards or a modified pushcart. 對長者友善的懸浮滑板或改良後的手推車
Whatever it is, sketch up your best ideas 無論是什麼，把你最棒的點子畫出來
and show them to the people you are trying to help, 然後展示給你想幫助的人看
so you get their feedback. 以便與得到他們的回饋
Step 4: Prototype 步驟4: 原型速做
Now take a moment to reflect on what you have learned 現在 花點時間反思你到目前所學到的
from your conversations about the different ideas. 從那些因為不同解法而來的對話
Ask yourself, how does your idea 問問自己，這些解法如何
fit in the context of people's actual lives. 融入人們真實生活的脈絡中
Your solution could be a combination of a new idea 你的解法可能是一個新的想法
and what is already being used. 結合一個既有的想法
Then connect the dots, sketch up your final solution 然後將這些點連起來，畫出你的最終解法
and go build a real prototype 然後快速打造一個原型
that's just good enough to be tested. 只要可以測試就好
Step 5: Test 步驟5: 測試
Now test your prototype with actual users. 現在，找真正的使用者測試你的點子
Don't defend your idea in case people don't like it, 就算人們不喜歡，也不要為你的想法辯護
the point is to learn what works and what didn't, 重點在學習什麼可行，什麼不可行
so any feedback is great. 任何回饋都非常好
Then go back to ideation or prototyping 然後回到發現和速做原型的步驟
and apply your learning. 把你的學習融入
Repeat the process until you have a prototype 重複這個流程，直到你做出一個
that works and solves the real problem. 實際可行且能解決真實問題的原型
Now you are ready to change the world or open shop. 現在你準備好要改變世界或開店了
To experience design thinking first hand, 若你想親身體驗設計思考
do the free virtual design thinking crash course 你可以上網體驗史丹佛大學
from Stanford’s D-School right now. 創新學院的速成班影片
You will learn to design a new gift giving experience. 你會學習怎麼設計一個新的送禮體驗
Find the link and a guide for facilitators in the description below. 從下方的敘述中找到引導者的連結
After you are done, share your experience 完成後，分享你的經驗
and gift idea in the comment 和禮物的點子在留言區
To learn more about creative and critical thinking, 想學習更多創意和批判性思考
check out our other sprouts videos. 可以看其他的Sprouts影片
And if you want to support our channel, 如果你想支持我們的頻道
visit patreon.com/sprouts. 可以拜訪patreon.com/sprouts.