OK,
guys.
Now it's time for us to start writing or brand story,
a brand story that you can have on your website that you can have on if you're printing
papers to tell people all about your brand.
Maybe if you are get together.
Maybe you are in an event or something like that.
It's very good to have this in your back pocket then.
So we're going to write your brand story and posted video at any time because it's gonna be
a pretty heavy video.
And that that is because I would like you to have a very good understanding on how to write
your brand stories.
Step by step a gun walking through this step by step,
so let's dive into it.
So in your business branding template,
you can go to Page number 10 to brand story,
and here you have a small little explanation.
You can also see that you're having a picture here,
a picture where I I'm going to explain everything to you right away.
Okay,
guys,
so your brand story is basically what is going to get and keep people's attention by
creating this story that people can relate in other words connect to when we are having
people's attention,
we can start selling our products and services.
So this is the entire reason why we're doing this.
So we're gonna take you step by step now.
So first of all,
if you look on the left top corner,
you can see the Karate kid.
Okay,
so I'm gonna take this from the fring,
work off how movies are creating their movies to keep our attention throughout the entire
movie in the way that books are written to keep our attention throughout the whole book.
So the Karate Kid is a movie?
Have you seen it?
If not,
you can think about James Bond when I'm walking you through this.
But the Karate Kids goal end goal is to gain respect,
respect from the people who is bullying him.
So I'm gonna take you through this and the step by step to see if you understand the entire
story after I explain this in seven simple steps.
So first off,
we're having the hero.
The hero in this movie would be your customer.
Right?
Because we already talked about this in the last video.
You don't want the hair to be your brand.
You wanted to be your targeted customer,
your potential customer,
or end your audience.
So the Karate kid goal here is to gain respect.
Okay,
so,
karate kids,
it's the hero.
And then we have the problem.
The problem is the bullies,
the guys who is bullying him was beating him.
So this is the problem that we need to remove.
And then we have the call to action.
He can't take it anymore.
So he's searching for a solution on how to get these bullies off his from his back.
Basically.
So how is going to do this?
Because the bullies,
they can do karate.
And he has no idea whatsoever on defending himself.
He don't know how to fight basically or defend himself.
So what he is doing is he is meeting this guide.
This guide in this movie is called Mr Miyagi,
and he knows everything about karate.
Okay,
so he knows everything about defense.
But in the beginning off,
when they're meeting which other things,
karate kid,
he has to wax on and wax off different cars,
too.
Basically learned so movements within karate.
But it doesn't make any sense for him.
So he's doubting his methods.
But as you might understand,
based on a movie,
everything works out in the end.
But he meets this guide and they're having a challenge to come over.
So they are going into a competition together on the Karate Kid with Mr Miyagi,
who is his coach,
and their challenge is to win the entire karate competition.
And in the final he meets hit this bully guy who is bullying him and off course,
Boom!
No good story without the bad and right.
So he beats the bully and he wins the competition.
And the change is then that he is gaining respect from these.
Bully is bully actually takes the trophy from the guy who is commentating the entire fight
and gives theist to Karadzic it.
So he has gained respect.
His goal is then achieved.
And then he has his new life full of respect.
You can see here his proud guide or his proud coach,
you could see his face here with his new life.
And why I'm telling you,
this framework is because you can use the very exact framework to create your story.
That is exactly what we're gonna do if you look on the screen right now under all different
categories on all different seven categories.
Here you can see that I am having some text here in red.
So your hero is basically your targeted customer.
Their problem is what's in the way for them.
What is it that they want to overcome?
The call to action is what sparks their action to look for you because you are going to be
their guide.
Your brand is going to be their guide.
Their challenge is basically the end.
How are you going to come over this problem and reach success for this company or for this
individual person?
Whomever your targeted customers are and then they change the decided results.
How does it look for your targeted customers when they are achieving their goal and then
the new life?
So when they have their product or service and everything is good when you have sold their
problem,
how is it going to look for them?
What is your customers decide life after that?
Are they going to save a lot of money?
Are they going to be better at playing guitar or what is their decided life?
So I'm gonna walk you through this step by step now and the first thing we need to write
down is the hero,
your targeted customer.
If you look at this small text,
I'm going to read it out for you.
Mark wanted to start living a more flexible lifestyle to spend more time with his family.
Okay,
so we're already inside off this story.
Mark wanted to start living a more flexible lifestyle to start spending more time with his
family.
So who's the hero here?
Who is your target customer?
Mark Off course.
Right.
And then the next step is to figure out what their problem is.
So this is something that you would like to think about in alignment with your products and
or services off course.
So what problem can you solve for your potential customer?
So he knew that he needed to start his own business.
To do that,
to live a more flexible lifestyle to start his new business,
Mark needed to educate himself with his bad experience of education in school and very
little money to spend.
He felt pessimistic.
So what is the problem here?
Well,
the problem is basically that he has very little money,
little money to invest into education.
OK,
so now we have pinpoint marks.
Problem,
right?
And we know that he needs some education in order to start his own business,
to live a more flexible lifestyle.
What's the next point?
The next point is to call to action what Sparks marks action to take action on his problem
.
Well,
one day he scroll through the Web looking for answers to his desire off running his own
business from home and came across our online education.
So what is it that spark?
Six actions?
Well,
ofcourse,
to run his own business,
right?
That is what's like firing up inside of him because he knows if he runs his own business,
he can spend more time with his family.
Next step meets their guide.
So this is where Mark meets his guide.
To his surprise,
he saw that online education in front of a costed a fraction of the price he would have
paid if he would have signed up for a physical course,
so the course would only cost $15 included our 30 day money back guarantee.
So where does he meet his guide in this story here off course here,
the online education.
So we are the guide.
Me and Roman is the guide for Mark,
so the online education is the guide.
And then next step is their challenge.
What is marks?
Challenge?
Mark hesitates.
Could such an inexpensive course that's also online and risk free still be valuable and
effective as a physical?
So the question here is what is marks.
Challenge marks challenge here is actually his emotions.
He is hesitating on.
If an online course would be as valuable as an physical course.
We already know that Mark has bad experience with physical courses,
but he has no experience whatsoever with online courses.
So that's why markets hesitating on if this is even worth his time and money that change
six months later,
and he has now started his own business and quit his job after following the steps in the
course.
Great,
right?
So this is actually that's the side results.
Where do you want to see Mark?
Where do you see your potential customer when you have solved their problem?
What made this possible,
he'd say,
is the premium support in the course.
You'll get all of your questions answered within 24 hours,
which truly helps all the way.
Awesome.
So where is to change the changes here?
He has started his own business.
He has went through with discourse,
and six months later he has now started his business.
And then then new life.
What is your customers desired life?
That is what you would like to pinpoint in the next step.
Let's have a look.
Mike loves his new,
flexible lifestyle,
where he can spend more time with his family while doing all the work from the comfort off
his home.
We believe in creating affordable online courses to change life.
That is our slogan,
but we're here.
Can you see your customers decided?
Life.
Let's have a look flexible lifestyle so you can see that it's basically a red thread
throughout this whole text.
If you pause this video and just read it through,
you will have a better understanding on how you can pinpoint your target customers in the
text and what's in the way.
What sparks their action?
Your brand off course.
How can you like?
Be creative with writing about your brand without bragging about your brand business or
service or products,
and then also at their competition.
The competition here would be that Mark hesitates so his emotion may or may not come in the
way for him to take an action on action on on desire outcome that he is looking for.
And then they change.
What is the decide results?
And here it is to start his own business,
which he achieved with using our online courses and then his new life.
A flexible lifestyle.
So you can three see a red thread throughout this entire brand story.
This something that we can put up on a website.
This could be something that you have getting some feedback from earlier customers when
they have both your products,
services and so on.
But this is how you can write your brand story step by step now,
Eustis framework.
And be creative and good luck with your brand story.
See in the next video