- [Instructor] It's a whole different world out there
for graphic designers
because, today, graphic designers
can take a simple description like this
and then turn it into that.
Or, how about this description,
and then having these images returned to you?
This technology is just as easy to use
as it is to simply type in a sentence
and then hitting Return.
Now, this technology is also as disruptive
as it is fascinating,
but that's not really stopping graphic designers today
from already using all sorts of GenAI technologies.
In fact, there was a recent survey conducted by Adobe
that made it clear that 48% of respondents
have said that they have used ChatGPT
in their daily workflows.
And only 19% of the respondents
have said that they have never used any GenAI technology
before in their lives, only 19%.
So it's clear that designers
are already using GenAI technology today,
but the question is how, where, and why?
The main responses were to help out with creative ideation,
to improve productivity and creativity,
and to optimize budgets.
So it's clear that graphic designers
are already looking to cut corners.
They want to work faster,
they want to have more and better ideas.
And if you look at some of these examples I've shown you
at the beginning of this video,
it is just a matter of typing in a sentence
and then hitting Return.
So anyone can basically do this from now on.
And this kind of begs the question,
"Is GenAI ever going to replace me as a graphic designer?"
Well, in my personal opinion on this, no,
this is never going to happen.
However, it is really important to understand
that with any industry that relies as heavily on technology,
hardware, and software,
like the graphic design industry does,
adoption is super important.
It is really important to get with the program
and to try and figure out just how and when
GenAI technology, like Adobe Firefly,
is going to help you in your graphic design process
and help you deal with your customers.
Now, it is really important to understand
that GenAI technology is never going away again.
It is here to stay.
The genie is out of the bottle,
and you just have to find a way
to implement this in your daily workflow.
Now, if you talk about creativity, you might say,
"Is GenAI really going to take on the role
"of the creative designer?
"And is it really going to replace human creativity?"
Well, I, personally, I don't believe
that that is what's going to happen.
However, there was a different study conducted by Adobe
that made clear that 57% of the designers said
that GenAI technology will enhance their productivity
and it will enhance their creativity.
And a whopping 75% of Gen Z have also said
that this GenAI technology
will make them even more creative.
So it's clear that we have a ton to talk about,
and you will learn everything there is to know
about Adobe Firefly here in this course.