1 00:00:00,005 --> 00:00:02,001 - [Instructor] It's a whole different world out there 2 00:00:02,001 --> 00:00:03,006 for graphic designers 3 00:00:03,006 --> 00:00:05,002 because, today, graphic designers 4 00:00:05,002 --> 00:00:07,007 can take a simple description like this 5 00:00:07,007 --> 00:00:09,007 and then turn it into that. 6 00:00:09,007 --> 00:00:12,001 Or, how about this description, 7 00:00:12,001 --> 00:00:14,009 and then having these images returned to you? 8 00:00:14,009 --> 00:00:17,004 This technology is just as easy to use 9 00:00:17,004 --> 00:00:19,005 as it is to simply type in a sentence 10 00:00:19,005 --> 00:00:21,001 and then hitting Return. 11 00:00:21,001 --> 00:00:24,000 Now, this technology is also as disruptive 12 00:00:24,000 --> 00:00:25,004 as it is fascinating, 13 00:00:25,004 --> 00:00:28,005 but that's not really stopping graphic designers today 14 00:00:28,005 --> 00:00:32,003 from already using all sorts of GenAI technologies. 15 00:00:32,003 --> 00:00:35,009 In fact, there was a recent survey conducted by Adobe 16 00:00:35,009 --> 00:00:39,004 that made it clear that 48% of respondents 17 00:00:39,004 --> 00:00:42,001 have said that they have used ChatGPT 18 00:00:42,001 --> 00:00:43,008 in their daily workflows. 19 00:00:43,008 --> 00:00:45,009 And only 19% of the respondents 20 00:00:45,009 --> 00:00:49,003 have said that they have never used any GenAI technology 21 00:00:49,003 --> 00:00:52,004 before in their lives, only 19%. 22 00:00:52,004 --> 00:00:53,007 So it's clear that designers 23 00:00:53,007 --> 00:00:56,003 are already using GenAI technology today, 24 00:00:56,003 --> 00:00:59,006 but the question is how, where, and why? 25 00:00:59,006 --> 00:01:03,006 The main responses were to help out with creative ideation, 26 00:01:03,006 --> 00:01:06,001 to improve productivity and creativity, 27 00:01:06,001 --> 00:01:07,007 and to optimize budgets. 28 00:01:07,007 --> 00:01:10,000 So it's clear that graphic designers 29 00:01:10,000 --> 00:01:12,003 are already looking to cut corners. 30 00:01:12,003 --> 00:01:14,001 They want to work faster, 31 00:01:14,001 --> 00:01:16,008 they want to have more and better ideas. 32 00:01:16,008 --> 00:01:19,001 And if you look at some of these examples I've shown you 33 00:01:19,001 --> 00:01:20,008 at the beginning of this video, 34 00:01:20,008 --> 00:01:23,005 it is just a matter of typing in a sentence 35 00:01:23,005 --> 00:01:24,005 and then hitting Return. 36 00:01:24,005 --> 00:01:27,004 So anyone can basically do this from now on. 37 00:01:27,004 --> 00:01:29,004 And this kind of begs the question, 38 00:01:29,004 --> 00:01:34,004 "Is GenAI ever going to replace me as a graphic designer?" 39 00:01:34,004 --> 00:01:37,007 Well, in my personal opinion on this, no, 40 00:01:37,007 --> 00:01:39,000 this is never going to happen. 41 00:01:39,000 --> 00:01:41,007 However, it is really important to understand 42 00:01:41,007 --> 00:01:45,006 that with any industry that relies as heavily on technology, 43 00:01:45,006 --> 00:01:47,001 hardware, and software, 44 00:01:47,001 --> 00:01:49,003 like the graphic design industry does, 45 00:01:49,003 --> 00:01:51,009 adoption is super important. 46 00:01:51,009 --> 00:01:54,005 It is really important to get with the program 47 00:01:54,005 --> 00:01:57,007 and to try and figure out just how and when 48 00:01:57,007 --> 00:02:00,006 GenAI technology, like Adobe Firefly, 49 00:02:00,006 --> 00:02:03,009 is going to help you in your graphic design process 50 00:02:03,009 --> 00:02:06,006 and help you deal with your customers. 51 00:02:06,006 --> 00:02:08,004 Now, it is really important to understand 52 00:02:08,004 --> 00:02:12,004 that GenAI technology is never going away again. 53 00:02:12,004 --> 00:02:13,005 It is here to stay. 54 00:02:13,005 --> 00:02:15,003 The genie is out of the bottle, 55 00:02:15,003 --> 00:02:16,006 and you just have to find a way 56 00:02:16,006 --> 00:02:19,007 to implement this in your daily workflow. 57 00:02:19,007 --> 00:02:22,005 Now, if you talk about creativity, you might say, 58 00:02:22,005 --> 00:02:24,008 "Is GenAI really going to take on the role 59 00:02:24,008 --> 00:02:26,003 "of the creative designer? 60 00:02:26,003 --> 00:02:29,002 "And is it really going to replace human creativity?" 61 00:02:29,002 --> 00:02:31,004 Well, I, personally, I don't believe 62 00:02:31,004 --> 00:02:33,000 that that is what's going to happen. 63 00:02:33,000 --> 00:02:35,009 However, there was a different study conducted by Adobe 64 00:02:35,009 --> 00:02:39,007 that made clear that 57% of the designers said 65 00:02:39,007 --> 00:02:43,006 that GenAI technology will enhance their productivity 66 00:02:43,006 --> 00:02:45,006 and it will enhance their creativity. 67 00:02:45,006 --> 00:02:49,004 And a whopping 75% of Gen Z have also said 68 00:02:49,004 --> 00:02:51,004 that this GenAI technology 69 00:02:51,004 --> 00:02:53,004 will make them even more creative. 70 00:02:53,004 --> 00:02:56,006 So it's clear that we have a ton to talk about, 71 00:02:56,006 --> 00:02:58,006 and you will learn everything there is to know 72 00:02:58,006 --> 00:03:02,000 about Adobe Firefly here in this course.