1 00:00:00,730 --> 00:00:04,120 And what we're going to do is we're going to go around here, of course, you don't have to use this 2 00:00:04,120 --> 00:00:04,480 shape. 3 00:00:04,480 --> 00:00:09,030 I'm just using it so I can kind of shift this around and show you how they look. 4 00:00:09,040 --> 00:00:14,110 So I'm going to drag this over and we're going to double click on this and we're going to add what we're 5 00:00:14,110 --> 00:00:16,660 doing is we're doing some color exploration. 6 00:00:16,990 --> 00:00:18,880 So we start off with a single hue. 7 00:00:18,880 --> 00:00:21,970 And this is when we do research about the type of project you have. 8 00:00:22,240 --> 00:00:25,420 And, you know, you go back to that lesson on the psychology of color. 9 00:00:25,630 --> 00:00:26,830 What's a great base? 10 00:00:26,830 --> 00:00:31,270 You so a base you is where your whole color palette will derive from. 11 00:00:31,270 --> 00:00:36,760 This will be kind of that main color that the brand logo or design piece will have and everything will 12 00:00:36,760 --> 00:00:39,160 kind of center around this huge voice. 13 00:00:39,490 --> 00:00:45,220 So this is a huge voice we can derive from mood boards, from photo inspirations, from doing looking 14 00:00:45,220 --> 00:00:46,440 at psychology of color. 15 00:00:46,450 --> 00:00:51,520 There's a lot of ways to derive this original hue that will be the basis of our color palette, kind 16 00:00:51,520 --> 00:00:55,200 of that main color we go to and the design theme. 17 00:00:55,960 --> 00:00:58,060 So what we're going to do is we have this we made a copy. 18 00:00:58,090 --> 00:01:00,820 We're going to double click this and we're going to work around this color. 19 00:01:01,030 --> 00:01:07,090 So we're going to create different shades, tense tones and maybe some varieties of hues that are very 20 00:01:07,090 --> 00:01:13,870 close by on the color wheel to kind of see what we can do to explore and expand this base you further 21 00:01:13,870 --> 00:01:19,210 to get some other different types of secondary colors for our design piece. 22 00:01:20,110 --> 00:01:23,350 So what we're doing is we're going add a little bit of tint. 23 00:01:26,610 --> 00:01:31,140 You don't have to do it in particular this shape or this is just kind of something that helps me visually 24 00:01:31,890 --> 00:01:40,320 kind of honeycomb shape, and I'm just taking the original hue and just adding gray, white or black, 25 00:01:40,320 --> 00:01:42,450 just different varieties, different levels. 26 00:01:42,930 --> 00:01:50,410 You can even go darker if you want to kind of get a really nice, dark version of the same color. 27 00:01:50,730 --> 00:01:52,440 You can also go very light. 28 00:01:55,390 --> 00:01:58,420 And you don't have to be stuck just doing. 29 00:02:00,080 --> 00:02:05,060 Tents and shades, what you could do is you can add a little gray, you can have a little bit of tent, 30 00:02:05,060 --> 00:02:11,330 a little bit of a little bit of tone you can select anywhere along this entire hypercube to get a variety 31 00:02:11,330 --> 00:02:16,280 of colors that you can derive from this one a little bit darker. 32 00:02:16,280 --> 00:02:22,190 So just kind of seeing all the wide variety of different blues, all from that single hue, just adding 33 00:02:22,190 --> 00:02:26,600 a little bit of those colors to it to kind of get a little bit of variety, a little bit of different 34 00:02:26,600 --> 00:02:29,740 shades that can all be part of a color palette. 35 00:02:30,290 --> 00:02:32,710 And so let's talk about color palettes for a little bit. 36 00:02:32,990 --> 00:02:35,450 What is the key to strong color palettes? 37 00:02:36,290 --> 00:02:42,890 Color palettes usually have a variety of different colors, but they also have different types of shades, 38 00:02:42,890 --> 00:02:44,730 intense and them from a single color. 39 00:02:45,110 --> 00:02:51,410 So if I were to have pure hues, let's say I picked five pure hues for a color palette. 40 00:02:51,800 --> 00:02:54,440 They're all very super vibrant and super strong. 41 00:02:54,770 --> 00:02:59,690 But in some cases where as a designer, I need to have a lighter background, I need to have a darker 42 00:02:59,690 --> 00:03:01,910 background, I need to have some kind of option. 43 00:03:02,240 --> 00:03:07,910 You don't have a lot of flexibility when you have five very strong pirarucu colors that are competing 44 00:03:07,910 --> 00:03:08,690 against each other. 45 00:03:08,990 --> 00:03:15,440 So it's nice to have the abase you, but also some varieties of shades and tenths of that hue so that 46 00:03:15,440 --> 00:03:20,120 in case I needed a lighter color or a neutral color of that hue, I have it. 47 00:03:21,080 --> 00:03:25,220 So that's what we're going to develop with this color palette we're going to be doing now as we're going 48 00:03:25,220 --> 00:03:27,740 to develop a nice soft color palette. 49 00:03:28,100 --> 00:03:32,420 So what I'm going to do is I'm going to get the strong purple hue right here at the top. 50 00:03:32,900 --> 00:03:34,490 This is a pure purple hue. 51 00:03:34,820 --> 00:03:41,150 What I like to do is go ahead and bring it to the left and let's add a little variation of it just like 52 00:03:41,150 --> 00:03:43,430 this and a little bit of a darker version. 53 00:03:44,480 --> 00:03:50,300 And what's nice about this is go ahead and do it even darker here, like a real dark, almost black 54 00:03:50,300 --> 00:03:52,340 purple, but still has a little hint of purple. 55 00:03:52,820 --> 00:03:53,990 And let's do the same thing. 56 00:03:53,990 --> 00:03:56,860 Let's get some neutral light colors. 57 00:03:56,860 --> 00:03:59,780 Just adding a little bit of white. 58 00:04:02,770 --> 00:04:04,430 Kind of now, off-White, over here. 59 00:04:04,810 --> 00:04:10,840 What's great about this is I have kind of our base you, but I have all this variety here and as a designer, 60 00:04:10,840 --> 00:04:14,980 we need to have variety because there's going to be so many situations where darker background or a 61 00:04:14,980 --> 00:04:16,470 lighter background will be important. 62 00:04:16,840 --> 00:04:20,640 And it's great to have a very flexible color palette. 63 00:04:21,340 --> 00:04:24,230 So let's say this is kind of our base cue color. 64 00:04:24,370 --> 00:04:26,980 Let's go and create one that will pair well with the purple. 65 00:04:27,690 --> 00:04:30,790 And so this is where we talk a little bit about contrast. 66 00:04:31,330 --> 00:04:34,520 So right now, this is a pretty bright, vivid color. 67 00:04:34,930 --> 00:04:39,340 And so one of the highest contrast things you can do with a pairing color palette. 68 00:04:39,340 --> 00:04:44,130 So we're finding that second kind of color palette, main color for a color palette. 69 00:04:44,500 --> 00:04:50,650 Let's say we go to the color wheel and I'm just going to go over to color dot adobe dot com, which 70 00:04:50,650 --> 00:04:53,200 is a great website for finding hues and colors. 71 00:04:53,500 --> 00:04:57,030 And I am going to grab go ahead, double click my swatch here. 72 00:04:57,280 --> 00:05:02,100 I'm going to get this hex code down here and I'm just going to copy this and paste it over. 73 00:05:02,140 --> 00:05:04,690 You don't have to worry about the technical side we're just focusing on. 74 00:05:04,690 --> 00:05:11,160 Theri I'm putting that in here so I can show you what is the opposite of the color wheel of purple. 75 00:05:11,590 --> 00:05:15,010 So the opposite is going to be let's go ahead and get this pink color. 76 00:05:15,760 --> 00:05:19,570 I'm going to go ahead and select that as our base color by selecting this little triangle. 77 00:05:19,780 --> 00:05:22,690 And now I can select over here and it won't move. 78 00:05:22,690 --> 00:05:24,160 That base color is stuck. 79 00:05:24,460 --> 00:05:26,530 So let's find what is the opposite of the color. 80 00:05:26,530 --> 00:05:27,460 It's going to be yellow. 81 00:05:28,120 --> 00:05:30,850 And so that's going to be the highest contrast that you can have. 82 00:05:30,850 --> 00:05:33,310 Between two colors is the opposite on the color wheel. 83 00:05:33,670 --> 00:05:37,870 What if we were to slide this over and just add a little hint of warmness to it? 84 00:05:38,110 --> 00:05:40,930 We're going to get some really nice color combinations here. 85 00:05:41,200 --> 00:05:45,250 So you see kind of that purple and you see that orange go really well together. 86 00:05:45,490 --> 00:05:48,700 So this is a very vibrant, high contrast color combo. 87 00:05:48,940 --> 00:05:53,020 So I need to bring that orange over here and let's see what we can do. 88 00:05:53,650 --> 00:05:56,620 So I'm just pasting that hex color code there. 89 00:05:56,980 --> 00:05:58,090 Let's get rid of these. 90 00:05:58,960 --> 00:06:02,920 Let's do the same thing we did before by creating a couple of different variations by. 91 00:06:03,730 --> 00:06:08,810 So now this is our two base use and these are just different variations of shades that we can use for 92 00:06:08,810 --> 00:06:09,580 our color palette. 93 00:06:09,940 --> 00:06:15,700 This is a very high, high, high contrast, vibrant color pairing and we can keep going with another 94 00:06:15,700 --> 00:06:17,860 high contrast, vibrant color. 95 00:06:17,950 --> 00:06:23,950 And so this is great for a very youthful brand or logo or design piece, something that really needs 96 00:06:23,950 --> 00:06:31,000 a lot of energy, that needs if you look at the psychology of color, something that's refreshing, 97 00:06:31,330 --> 00:06:32,560 younger demographic. 98 00:06:33,010 --> 00:06:38,860 I can even see this in the health care industry to try to break the mold of being kind of, you know, 99 00:06:38,860 --> 00:06:45,910 medical, just kind of a warmth to it, because both of these are considered to be warm colors, although 100 00:06:45,910 --> 00:06:50,470 the purple is kind of in the middle of cool and warm kind of in the transition period. 101 00:06:50,810 --> 00:06:52,480 This is great for something like that. 102 00:06:52,750 --> 00:06:59,230 And we could do the same thing, but use less contrast and have kind of more of a subtle color palette 103 00:06:59,230 --> 00:06:59,710 pairing. 104 00:07:00,250 --> 00:07:05,080 So what we can do now is we can kind of combine some of these colors to create a color palette. 105 00:07:05,500 --> 00:07:08,110 So we kind of have our base hues. 106 00:07:08,110 --> 00:07:12,730 We have our two main colors, but then we can start to pull from a couple of these different colors 107 00:07:12,730 --> 00:07:18,400 to really create a cohesive set so we can kind of pull these together. 108 00:07:19,800 --> 00:07:23,460 Picking colors, we think, will mean we're not going to need all these different shades intense. 109 00:07:28,190 --> 00:07:33,260 And so, as you can see, we're starting to develop a little bit of a palate here that we can use and 110 00:07:33,400 --> 00:07:34,800 just kind of putting them in order. 111 00:07:35,900 --> 00:07:38,810 So this is kind of the final color palette. 112 00:07:38,810 --> 00:07:40,700 We didn't need to use all of those. 113 00:07:41,630 --> 00:07:43,670 We could see how we picked that base you. 114 00:07:44,030 --> 00:07:49,280 And that gave us a good idea of how to pick the next color based on if we wanted it to be vibrant and 115 00:07:49,280 --> 00:07:54,890 youthful or a little bit more low energy, elegant, softer or subtle. 116 00:07:56,060 --> 00:07:58,670 So here's kind of that color palette in action. 117 00:07:58,670 --> 00:08:01,060 You can kind of see how it works really well. 118 00:08:01,400 --> 00:08:03,240 So let's do something a little bit different. 119 00:08:03,260 --> 00:08:05,420 Let's do a more subtle color palette.