And what we're going to do is we're going to go around here, of course, you don't have to use this
shape.
I'm just using it so I can kind of shift this around and show you how they look.
So I'm going to drag this over and we're going to double click on this and we're going to add what we're
doing is we're doing some color exploration.
So we start off with a single hue.
And this is when we do research about the type of project you have.
And, you know, you go back to that lesson on the psychology of color.
What's a great base?
You so a base you is where your whole color palette will derive from.
This will be kind of that main color that the brand logo or design piece will have and everything will
kind of center around this huge voice.
So this is a huge voice we can derive from mood boards, from photo inspirations, from doing looking
at psychology of color.
There's a lot of ways to derive this original hue that will be the basis of our color palette, kind
of that main color we go to and the design theme.
So what we're going to do is we have this we made a copy.
We're going to double click this and we're going to work around this color.
So we're going to create different shades, tense tones and maybe some varieties of hues that are very
close by on the color wheel to kind of see what we can do to explore and expand this base you further
to get some other different types of secondary colors for our design piece.
So what we're doing is we're going add a little bit of tint.
You don't have to do it in particular this shape or this is just kind of something that helps me visually
kind of honeycomb shape, and I'm just taking the original hue and just adding gray, white or black,
just different varieties, different levels.
You can even go darker if you want to kind of get a really nice, dark version of the same color.
You can also go very light.
And you don't have to be stuck just doing.
Tents and shades, what you could do is you can add a little gray, you can have a little bit of tent,
a little bit of a little bit of tone you can select anywhere along this entire hypercube to get a variety
of colors that you can derive from this one a little bit darker.
So just kind of seeing all the wide variety of different blues, all from that single hue, just adding
a little bit of those colors to it to kind of get a little bit of variety, a little bit of different
shades that can all be part of a color palette.
And so let's talk about color palettes for a little bit.
What is the key to strong color palettes?
Color palettes usually have a variety of different colors, but they also have different types of shades,
intense and them from a single color.
So if I were to have pure hues, let's say I picked five pure hues for a color palette.
They're all very super vibrant and super strong.
But in some cases where as a designer, I need to have a lighter background, I need to have a darker
background, I need to have some kind of option.
You don't have a lot of flexibility when you have five very strong pirarucu colors that are competing
against each other.
So it's nice to have the abase you, but also some varieties of shades and tenths of that hue so that
in case I needed a lighter color or a neutral color of that hue, I have it.
So that's what we're going to develop with this color palette we're going to be doing now as we're going
to develop a nice soft color palette.
So what I'm going to do is I'm going to get the strong purple hue right here at the top.
This is a pure purple hue.
What I like to do is go ahead and bring it to the left and let's add a little variation of it just like
this and a little bit of a darker version.
And what's nice about this is go ahead and do it even darker here, like a real dark, almost black
purple, but still has a little hint of purple.
And let's do the same thing.
Let's get some neutral light colors.
Just adding a little bit of white.
Kind of now, off-White, over here.
What's great about this is I have kind of our base you, but I have all this variety here and as a designer,
we need to have variety because there's going to be so many situations where darker background or a
lighter background will be important.
And it's great to have a very flexible color palette.
So let's say this is kind of our base cue color.
Let's go and create one that will pair well with the purple.
And so this is where we talk a little bit about contrast.
So right now, this is a pretty bright, vivid color.
And so one of the highest contrast things you can do with a pairing color palette.
So we're finding that second kind of color palette, main color for a color palette.
Let's say we go to the color wheel and I'm just going to go over to color dot adobe dot com, which
is a great website for finding hues and colors.
And I am going to grab go ahead, double click my swatch here.
I'm going to get this hex code down here and I'm just going to copy this and paste it over.
You don't have to worry about the technical side we're just focusing on.
Theri I'm putting that in here so I can show you what is the opposite of the color wheel of purple.
So the opposite is going to be let's go ahead and get this pink color.
I'm going to go ahead and select that as our base color by selecting this little triangle.
And now I can select over here and it won't move.
That base color is stuck.
So let's find what is the opposite of the color.
It's going to be yellow.
And so that's going to be the highest contrast that you can have.
Between two colors is the opposite on the color wheel.
What if we were to slide this over and just add a little hint of warmness to it?
We're going to get some really nice color combinations here.
So you see kind of that purple and you see that orange go really well together.
So this is a very vibrant, high contrast color combo.
So I need to bring that orange over here and let's see what we can do.
So I'm just pasting that hex color code there.
Let's get rid of these.
Let's do the same thing we did before by creating a couple of different variations by.
So now this is our two base use and these are just different variations of shades that we can use for
our color palette.
This is a very high, high, high contrast, vibrant color pairing and we can keep going with another
high contrast, vibrant color.
And so this is great for a very youthful brand or logo or design piece, something that really needs
a lot of energy, that needs if you look at the psychology of color, something that's refreshing,
younger demographic.
I can even see this in the health care industry to try to break the mold of being kind of, you know,
medical, just kind of a warmth to it, because both of these are considered to be warm colors, although
the purple is kind of in the middle of cool and warm kind of in the transition period.
This is great for something like that.
And we could do the same thing, but use less contrast and have kind of more of a subtle color palette
pairing.
So what we can do now is we can kind of combine some of these colors to create a color palette.
So we kind of have our base hues.
We have our two main colors, but then we can start to pull from a couple of these different colors
to really create a cohesive set so we can kind of pull these together.
Picking colors, we think, will mean we're not going to need all these different shades intense.
And so, as you can see, we're starting to develop a little bit of a palate here that we can use and
just kind of putting them in order.
So this is kind of the final color palette.
We didn't need to use all of those.
We could see how we picked that base you.
And that gave us a good idea of how to pick the next color based on if we wanted it to be vibrant and
youthful or a little bit more low energy, elegant, softer or subtle.
So here's kind of that color palette in action.
You can kind of see how it works really well.
So let's do something a little bit different.
Let's do a more subtle color palette.