this video will show two different types of wealth managers showing a good and a
bad example
let's start off with a bad example shall we
hi there I would like to engage your service in wealth management
what can you offer me
all you can go to our website to see or go out at this room and take the
brochure and read
it looks a little complicated perhaps you could simplify things for me
okay in simple terms I can manager wealth and help you grow your money
who okay I was thinking about
earning some extra income for my family you see
my husband just quit his job and my son is going to attend the University
okay stop I get you just want more money to support your family
just like other clients I have so how much extra income do you need
how much are you willing to put aside I can set aside around one million
and I expect around six percent return per year or more
easy I'll use my special portfolio to help you achieve your goal
6 percent return per year with minimum risk
so how much risk as minimum risk don't worry
it's very low just trust me and you'll be earning extra income in no time
now please fill up and sign this document when you ready
but I still need some time to consider them take this document and consider
I have a appointment with another client soon if you have any other question
just email me and when you've decided in are ready
just make another appointment and bring this document back
now if there's nothing else the doors behind you
and I hope to see you soon
what you had just see is a bad example of customer relationship management
now we will be showing but good example
hello I am Dominic tape from gold wealth management firm
what brings you here today madam hello Dominic
I would like to know what can I do with the lottery amount of three million
dollars that I recently won
congratulations on your winnings how many I address you as Madame
you can address me as missus lee okay so
missus lee may I know what would your investment goals be
I would like to save some for both my daughter's education
set aside some for retirement in a few years time and maybe invest a little
we could set aside 1.5 million dollars from your daughters and another one
million dollars from your retirement plans
the remaining point five million dollars could be invested in a well-diversified
portfolio like mutual funds or lower risk growth and income stocks
preferred stocks are high grade bonds would have to be very risky investing in
those
there are different types of mutual funds in lower-risk growth stocks to
invest in
the mutual fund that we could invest in would be value fund our growth and
income fund
where the risk is moderate and so is the price volatility
who that sounds pretty good to me yes missus lee
you will receive capital gains and dividends furthermore you will be able
to make withdrawal plans and have exchange privileges
okay then we shall go ahead but this strategy
thank you alright missus lee we will evaluate and select investments suited
to you want we can meet to monitor and review your portfolio
thank you
see you soon
thank you for viewing our video for the examples and customer relationship
management