- So why would we want to massage data? Well simply put,
- this enables more accurate and faster methods of analysis. If every time you try to run a query,
- or to drag something onto a pivot table, and look at the data, you get real messy results.
- It's going to take a lot more time to clean it up after the fact.
- So we spend a little bit of time up front cleaning and preparing everything, just like we would if we were
- chopping vegetables for a meal, and then we go and it's easier and faster to get the answers and the insights that we want.
- Remember our goal is to take raw data and turn that into insights.
- And massaging of the data is really the first step in this process.