- My fundamental foundation for the strategy of connecting
boils down to three simple letters A-I-M,
and yes, it stands for the acronym AIM.
How do you take AIM?
Well, you apply this strategy every single time
in any communication event.
And make no mistake.
The idea of being a purposeful leader
is that you are not just saving these characteristics
that you're developing for a one-off presentation
or for a big conference or for an important interview
or for speaking to shareholders,
you are beginning to take ownership
over applying this AIM strategy every single time,
whether you're talking to a mechanic or a doctor or barista
or your children or your family.
The idea of thinking about AIM
is important every single time.
So what does AIM stand for?
These three letters, Audience, Intent, Message.
These letters in this order every time
will be your key to better connections.