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- My fundamental foundation for the strategy of connecting

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boils down to three simple letters A-I-M,

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and yes, it stands for the acronym AIM.

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How do you take AIM?

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Well, you apply this strategy every single time

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in any communication event.

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And make no mistake.

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The idea of being a purposeful leader

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is that you are not just saving these characteristics

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that you're developing for a one-off presentation

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or for a big conference or for an important interview

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or for speaking to shareholders,

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you are beginning to take ownership

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over applying this AIM strategy every single time,

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whether you're talking to a mechanic or a doctor or barista

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or your children or your family.

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The idea of thinking about AIM

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is important every single time.

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So what does AIM stand for?

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These three letters, Audience, Intent, Message.

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These letters in this order every time

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will be your key to better connections.