-: Hello, and welcome back. 1
In this video, 2
I will be going over the perfect content structure 3
that you should be using for your money pages. 4
You see, to be able to write content that actually converts, 5
you need to know how to structure that content correctly, 6
and this is exactly what I'll be running through 7
in this one. 8
So the page structure I'll be running you through 9
is the same structure that I use 10
on all of my affiliate websites, 11
and it's pretty much the same template 12
that some of the best affiliate sites out there are using. 13
So without further ado, let's dive into it. 14
Part one of your content structure should be 15
your article introduction. 16
The article introduction is very important 17
as it will decide the behavior of the visitor. 18
A visitor will either stick 19
and continue reading the rest of your content, 20
or they will literally hit the back button 21
of the browser just after reading your first sentence 22
and go and find another website. 23
So you really want to make sure 24
you spend enough time crafting a solid introduction. 25
And I've got two tips you can use to avoid this 26
from happening. 27
And the first is to keep your introduction 28
less than 150 words. 29
What I see all the time 30
on so many affiliate websites out there, 31
they will literally have 500 words 32
as part of the article introduction 33
and all that results in is actually boring the reader. 34
Remember on these affiliate money pages, 35
we are targeting keywords that have high buyer intent, 36
so these people are already looking to purchase a product. 37
They don't need that much convincing 38
or educating on the history of the product, 39
they just need to know which is the best product for them 40
so they can make an educated decision. 41
So if you keep your introduction short, sweet, and concise, 42
you're going to drastically reduce the chances of that user 43
bouncing back to the Google search results. 44
The second tip I recommend is to use what I call 45
an intro strategy. 46
The first intro strategy you could use is to use statistics. 47
Using statistics is really effective as what it does 48
is, number one, it actually educates the reader, 49
and number two, it proves you are knowledgeable 50
in this specific topic. 51
So to give you an example, 52
if we were using the same niche of table saws, 53
we could go for a statistic such as, 54
"Did you know that the estimated population 55
of all table saws on the market in the US is 14 million?" 56
And just like that, 57
we've automatically grabbed the reader's attention 58
and they're less likely to hit the back button 59
and go back to Google. 60
The second intro strategy you could use 61
is to be entertaining. 62
Now, I don't mean literally tell that person a joke, 63
but you need to sound human-like here 64
and try and relate to the reader. 65
So here you could say something like, 66
"Tell me if this sounds familiar: 67
it's Monday morning, 68
and you've just began your shift in the cabinet shop. 69
You take your board over to the table saw, 70
only to find out it's a sharp as a piece of cotton wool." 71
This strategy works very well, 72
as it just sounds like a human wrote it, 73
which of course is what we want to achieve 74
with our affiliate content, 75
and it's very relatable as well. 76
The third and final intro strategy you could use is 77
to use fear. 78
Now, this kind of relates to any type of scarcity marketing, 79
but applying this to the table saw niche, 80
again, you could say something such as, 81
"Choosing the right table saw can mean 82
the difference between life and death, literally." 83
So those are the three different intro strategies 84
you can use. 85
They all work incredibly well. 86
My personal favorite is "be entertaining". 87
The data that I have across my affiliate websites 88
show me that "be entertaining" works the best, 89
although this is going to vary 90
depending on what niche you are targeting, 91
so I recommend you test all three different intro strategies 92
and measure how well they are performing 93
by viewing the data in your analytics account. 94
Straight after your article introduction, 95
you want to go into a comparison table, 96
and this is because a lot of people will be super busy 97
and they won't have the time to read your complete article, 98
they'll be skimming for it to find the key points 99
of information to help them make an educated buying decision 100
and having a comparison table right at the top, 101
well, it makes it really easy for them to find out 102
all the information that they need, 103
click your links, 104
and then go over and purchase one of those products. 105
What's actually interesting is the majority of clicks 106
from my affiliate websites are actually all coming 107
from my comparison tables, 108
so you definitely do not want to be skipping this part out. 109
You can see in the image I have here on the screen 110
you've got the price listed here, 111
like $600, almost $900. 112
You don't want to actually mention the price. 113
You want to actually have a button here 114
that says "Check Price" 115
or "Click Now To See The Price". 116
I'll actually go through a template I use for tables 117
later on in the course. 118
What I'll actually do is I'll include a link 119
to the code that I use for my own comparison tables 120
on my affiliate sites. 121
You can then copy that code, 122
paste it onto your website, 123
and simply just change out the details 124
and the links to suit your product and niche. 125
After your comparison table, 126
you then want to dive into the detailed reviews. 127
And this is pretty much the part of the content 128
which contains all of your information 129
and substance on what each product is good for. 130
To help illustrate what I'm actually trained 131
to get across in this part, 132
I've created this cool little graphic 133
which walks you through exactly how you should be 134
structuring your detailed reviews. 135
The first part of your detailed review 136
is going to be the title of the product 137
you are actually reviewing. 138
Now a really cool tip about this, 139
well, two cool tips is number one, 140
you want to specify what this particular product 141
is good for. 142
Again, this is going to help people who are skimming 143
the article and looking for specific products. 144
For example, let's imagine you have product one review 145
and it's the best for beginners. 146
You would literally put "Best For Beginners" 147
in your title as well. 148
Another cool tip is to make sure 149
that the title is clickable as well. 150
You only want to make the product name clickable 151
as that is what is relevant 152
and what it is linking to, 153
but pretty much that is also a very good way 154
to generate lots of clicks to your affiliate site. 155
Below your title, 156
you would then have the actual product review, 157
with of course, 158
an image to the product you are reviewing. 159
You also want to make sure your product image 160
is a clickable image 161
and linked to the product you are promoting 162
as that's another great way to generate lots 163
of affiliate clicks. 164
It's very important that in your product review, 165
you also explain what is wrong with the product. 166
If you are just praising the product nonstop, 167
saying, "It's good for this, 168
it's so good, 169
it's amazing." 170
Then people are not going to believe what you are saying. 171
It's really important that you also highlight the negatives 172
and that's also going to help you build trust with the user. 173
And what is trust lead to? 174
It leads to more people clicking your links, 175
more conversions, and more affiliate revenue. 176
When it comes to your product reviews, 177
if you are struggling to find information 178
or get an idea on what you are saying, 179
then what you can actually do is go over to Amazon 180
or the landing page for the product 181
you are trying to review, 182
then simply click the "Ratings", 183
which will take you down to the reviews. 184
And you can literally see what people are saying 185
about this product. 186
These are people who have purchased the product, 187
so these are literally as raw as you can get 188
when it comes to product reviews. 189
People are telling you exactly what they like 190
and what they don't like about the product. 191
Make sure you check all review ratings as well. 192
Don't just look at five stars. 193
It's also very good to look at the one stars as well, 194
as that will give you an indication on what is 195
letting the product down. 196
This is literally a goldmine 197
when it comes to writing product reviews. 198
Once you've written that actual product review, 199
you then want to go over both the pros and the cons 200
of the product. 201
Again, just make it as easy as possible 202
for people who are skimming through the article. 203
And it's also good to provide a summary on that product, 204
so people have a clear understanding on 205
if the product is good for them or not. 206
And finally, you want to wrap up your detailed review 207
with a big call to action, 208
a CTA at the bottom, 209
saying something along the lines of "Check Price". 210
It's very important you don't 211
actually mention the price of the product, 212
as number one, product prices change all the time, 213
especially on Amazon 214
and you don't want to get called out, 215
but more importantly is you don't wanna reveal 216
the price to the user, 217
you want them to click, 218
go to Amazon and actually find out for themselves, 219
as even if that person ends up buying something else 220
off Amazon and not your table saw, 221
maybe they purchase some nappies for their baby, whatever, 222
you'll also get rewarded 223
for a commission from that product as well. 224
Remember, the main goal is to generate 225
as many clicks to Amazon as possible. 226
Once you've written all your detailed product reviews, 227
part four is going to be a buyer's guide. 228
A buyer's guide is pretty much a summary 229
of all the key points that you should look out for 230
when buying one of these products. 231
You could also view a buyer's guide as your top tip section. 232
For example, if you're promoting table saws, 233
again you could say, 234
"Check the blade guard, 235
make sure the safety ratings good, 236
the build quality of the table saw." 237
You just need to guide the buyer 238
to make sure they make the right decision. 239
Last but not least, 240
we have section five, 241
which is going to be our related articles. 242
And pretty much all you want to do here 243
is a link to other relevant articles on your website. 244
The reason why you want to do this 245
is linking to related articles is actually 246
called internal linking, 247
and it's a very important part of SEO, 248
which you'll learn in the on page section of the course. 249
But in a nutshell, 250
having a section for related articles at the bottom 251
of your content helps your other pages rank higher 252
in Google. 253
There you have it. 254
That is the perfect content structure for your money pages. 255
I hope you enjoyed it and I'll see you in the next one.