Welcome back to the chorus guys.
In this video we are going to talk about why you need a brand strategies to Succeed in Business.
Let's dive into it.
So everybody in business would like to succeed right.
But why do you need all of this stuff for your brand.
Well first and foremost you need to stand out from your competitors.
If you know what your competitors are doing in your industry you can also dive in and research what
they are doing.
That is not so good.
If you can go in and fill that void.
The part where your competitors can't do their part then you're having a competitive edge over your
competition which means that you will get more customers to your brand.
So you always would like to find out where your competition are failing their customers if you can go
in there.
Fill that void you know exactly on how to brand your self to get more customers for your business.
So first and foremost you need a brand strategy To understand how you can stand out from your competitors.
And we're gonna figure that out inside of this course.
Then your brand strategy is what guides your marketing strategy.
We already have talked about what branding is and what marketing is and branding is basically what you
are doing and why you are doing anything at all with your business and marketing is how you are going
to show that to your potential customers.
So in order for you to have a marketing strategy to have a business you need to have a brand strategy
because that brand strategy is going to guide your marketing strategy so that you are reaching the right
people with your message and products and services to sell more to make more money to have a better
business up and running.
And your brand strategy is also how you are engaging customers how you are getting likes and shares
in social media.
How to get people to collect your link.
How to get people to resonate to you to connect to you to engage with your brand to understand what
you are standing for other than just trying to sell your products and services.
So if brand strategy helps you to get engaging customers on your social media on websites in print et
cetera and then also brand strategy is how to keep customers loyal.
If people like what you are standing for.
If people like what you are doing then you will have a pretty powerful brand.
Right.
And that is what we are looking for we are looking for that customer that is going to return to your
brand.
If you're having a product or service that you are selling then it's pretty hard to market that product
or service to try to sell that to new people.
It's more effective if you're building a solid brand to get people to come back to you to buy more products
and more services from you.
So a brand strategy is basically how we are keeping our customers loyal.
It is essence when it comes to business and our brand strategy is also what guides you to your brand's
goals.
So a brand strategy should be something that guides you it should be the map that guides you towards
your goals.
If you don't know where you are heading then you don't know where you are going to end up right.
Just like when you're sitting in your car if you don't know the destination how should you then know
that you will get to where you want to go.
Right.
So brand strategy is basically your road map to success.
To sum up this entire video.
Why you need our brand strategy is basically to stand out from competition to make sure that you will
get more customers to your business.
And that is also what guides your marketing strategy because if you know what and why you're doing something
you can then go into the marketing which is how you are going to show that off to potential customers
and your brand strategy is also helping you to engage customers to keep customers loyal and what's going
to guide you towards your brand's goals to make that crystal clear.
Okay guys see you in the next video.