If people like you, they will do what you say.
If people don't like you, they will not do what you say.
Today, I will teach you five powerful secrets that are all based around one powerful principle that
I will teach you in a moment.
I have learned most of these things from Kyle, the founder of Wealth affiliate who has made millions
of dollars online with copy writing.
He has more than 18 years of experience of writing and building online businesses.
So I highly recommend that you also learn from him directly.
Now you are going to learn one secret that will make you better copy there immediately.
And that is you need to build trust, because as I told you in the beginning, if people like you,
they will do what you say.
But if people don't like you, they will not do what you say.
I'll give you two opposite examples.
Think about somebody you like, maybe some of your friends or family member and they recommend to an
Italian restaurant.
They tell that the wine is so good and the pasta was awesome or pithos awesome.
It's so delicious.
You must go there.
Would you follow his recommendations rather than a drunk person?
This is another example.
So would you rather listen to your friend's recommendation than example?
Number two, let's say that the drunk person's comes towards you on the street and they tell you that
you need to go to some restaurant that they have visited some time ago and they are completely drunk.
They act like, I don't know, probably the madman.
Which one would you rather listen to your friend's advice or the drunk person that was, of course,
your friend because you like them and they have built the trust.
So now you are going to learn immediately five secrets, how you can build more trust with your audience
so you can make more money, more sales and more everything.
First secret is that you need to know what people want and what they need.
I will tell you a story from yesterday.
We went to buy a logits and we walked to that luggage store and there was only one salesperson, one
owner or something like that.
And then I said, Hey, I will help you in a moment.
I first finished this previous customer and then I will come and help you.
Then we waited for a while.
He came to help us.
He asked, hey, what kind of luggage are you looking for?
What size?
What color?
And so on and so forth.
So we told him what we are looking for and then he started showing here we have this size.
We have also this size, this color at this here we have different pockets and all this kind of things.
Maybe you would like this one.
And then we chose the best one.
And this person was a great example of how you can also help your audience, whether it's through videos
or whether it's through writing.
You first listen what they want, ask questions.
If you cannot directly ask questions from your audience, you can go to the forums that are talking
about topic within your industry.
You can go to what other YouTube videos and you can scroll down in the comments and see what people
are asking.
Then you understand people's needs and what they really want to get, and then you can answer their
questions immediately and provide them solutions because that will help build trust when you have people
that build trust and then you can recommend and you can sell the products for them, because when people
feel that you are talking to them directly, they will buy from you much more likely than if they feel
that you do not understand them at all.
Second secret is that to tell a story or an example, for example, I just told this story about this
luggage person from yesterday, and I think it helped you to illustrate my first point, that you need
to listen to people ask the questions.
But think about this.
Another example.
There is a weight loss program that is selling, let's say, some products or supplements.
Which one is going to be more effective?
They say people are losing thousands of kilos in total with this weight loss program.
Or if they said, hey, look at the Jane Danes has lost 10 kilos following this program and now she's
in the best shape of her life.
Of course, the second example, it's much more powerful because there we have one example of a real
person.
People like this kind of stories and examples.
Number three is.