‫If you want to write copy that converts suspicious readers into ready to buy customers then you just
‫need to master one simple rule overall.
‫And that is to write like your customers talk.
‫All you need to do is take the pain points and desires that your prospects talk about and write them
‫into your sales pages emails or blog posts.
‫When you do that your prospects are going to say hey this product is exactly for me.
‫This is different to other solutions that I've seen and I really want this and they're going to be with
‫their wallets out ready to buy.
‫After only reading a couple of sentences. the question is how do you understand their pain points and
‫desires.
‫And you can use one of these four simple strategies to do that.
‫One is customer surveys.
‫Two is reviewing social media Facebook groups Reddit Instagram Twitter etc..
‫3 is review sites and marketplaces going through the five star reviews and the one star reviews to understand
‫what they love about existing products what they hate and what's missing in the marketplace and finally
‫doing customer interviews over Skype or the phone to really dig deep and understand what is holding
‫them back and what solutions that are out there aren't working for them.
‫And that gives you the opportunity to create something that is a unique selling proposition and include
‫that into your copy writing.
‫Now we've gone through how to do all of these four strategies in the market research section of the
‫course I'm going to put a link in the descriptions you can go back and look at that if you haven't.
‫But as a reminder I just wanted to say in this lecture that there's nothing more powerful in marketing
‫than understanding a customer's pain points and desires and because copywriting is just salesmanship
‫in text form.
‫It's so important to written this well.
‫If you really want to write headlines that are going to get clicked open and bullet points of desires
‫that are really going to excite people and first paragraphs that are really going to interest people
‫and to get them engaged.
‫So if you haven't go back and look at the market research section in the course so you can get all of
‫that powerful sales copy to include in your marketing materials.