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‫If you want to write copy that converts suspicious readers into ready to buy customers then you just

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‫need to master one simple rule overall.

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‫And that is to write like your customers talk.

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‫All you need to do is take the pain points and desires that your prospects talk about and write them

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‫into your sales pages emails or blog posts.

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‫When you do that your prospects are going to say hey this product is exactly for me.

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‫This is different to other solutions that I've seen and I really want this and they're going to be with

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‫their wallets out ready to buy.

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‫After only reading a couple of sentences. the question is how do you understand their pain points and

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‫desires.

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‫And you can use one of these four simple strategies to do that.

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‫One is customer surveys.

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‫Two is reviewing social media Facebook groups Reddit Instagram Twitter etc..

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‫3 is review sites and marketplaces going through the five star reviews and the one star reviews to understand

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‫what they love about existing products what they hate and what's missing in the marketplace and finally

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‫doing customer interviews over Skype or the phone to really dig deep and understand what is holding

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‫them back and what solutions that are out there aren't working for them.

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‫And that gives you the opportunity to create something that is a unique selling proposition and include

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‫that into your copy writing.

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‫Now we've gone through how to do all of these four strategies in the market research section of the

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‫course I'm going to put a link in the descriptions you can go back and look at that if you haven't.

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‫But as a reminder I just wanted to say in this lecture that there's nothing more powerful in marketing

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‫than understanding a customer's pain points and desires and because copywriting is just salesmanship

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‫in text form.

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‫It's so important to written this well.

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‫If you really want to write headlines that are going to get clicked open and bullet points of desires

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‫that are really going to excite people and first paragraphs that are really going to interest people

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‫and to get them engaged.

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‫So if you haven't go back and look at the market research section in the course so you can get all of

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‫that powerful sales copy to include in your marketing materials.