Now, let's learn a little about ATEC, which is also called as education and technology, so there
are a couple of startup which are providing affordable education to a lot of people.
You Ramey's one of them.
So you're watching this video on YouTube, a platform that is the best example for EPIC.
And we are also going to take almost five to six example to understand the different categories of attack
and how they are targeting different customers on that basis.
So now let's quickly jump on our computer screen and understand some sort of information about a business
model.
Now, let's understand that business model that means education and technology.
And we will see how different tech companies are distributing education and making it affordable for
a lot of people so that anyone in this one can study anywhere or whatever subject they want to.
So if you closely look at this graph in twenty eighteen, the ethics spend was one fifty two billion
dollars, which was around two point six percent of their total digital spend.
But if you look at that trend in twenty twenty five, it is four point four percent of the total digital
spend, which means a lot of people are now started investing in education and especially after covid,
because I have seen a lot of companies started growing very exponentially.
And that's a very positive sign.
And you can clearly see both of these figures will go very high.
But still, just to give you a perspective, digital spend will have almost four point four percentage
of total spend by 2020, and this amount will be worth around three forty two billion dollars, which
means the market is very big.
So if you want to start, then to start making notes of this video.
Now, let's understand the different categories in EdTech.
So EdTech have multiple categories to enter in.
All these different companies are basically capturing one specific segment and then they are expanding
into a different segment.
So first one, we have elements, which is learning management system.
So you have all these different learning platforms.
So elements to have different categories.
You have K-12 and school as one category, you have university as a different category and then hard
skill and soft skill.
Now let's look at people and school.
So Blackcomb, like Biju, have amazing videos courses for all those students who are below like four
year, five years old, that basically a target of a K-12 audience.
And then you have schoolgoing children from GLAST eight to 12.
So they have interactive portfolio of Beadle's courses to teach them in an interactive way so that they
will also learn along with their fun.
Now for those who do not know by just by juicers what just a tech company.
It's an Indian company, then you have university elements.
So all of these courses which are provided by to you now to you is a US based company which provide
all the interactive classes and courses to the student while by connecting different universities to
students, then you have hard skill, which is basically taught by platforms like you.
To me, I know you might be watching this video and you admit, but there are so many hard skill courses
where you can learn coding, data analytics, software, data mining, data structure and you do me.
So all of these are hard skills and then you have platform for soft skills like Skillshare, which can
teach you how to cook, how to communicate, how to close meeting, how to do sales.
So all of these are soft skills.
Then the second category in the attack is the SAS, S.A.S., SAS software as a service, which we had
a discussion in the first video on the first business model and Sears's student information system.
So you may have seen so many softwares where you just have to log in using your roll number or you're
using your enrollment number and password and you will see your result, your test mark, your attendance
and everything.
All those are nothing but S.A.S., which is student information system.
So all the text deck, which is very for universities and college, all the technology that has been
for universities and college, that is also ATEC domain.
So you can be a, um, emesis university management software working under one software or maybe under
one platform.
The university can manage that better on the student information system, the library management, the
college management module, Holston management, mess management.
They can do a lot of things on the single software that is also called university management software.
And one of the other category is student management software, which is somehow the same.
And there are so many products like Oracle People, who is one of the product which is used by a lot
of universities to manage their staff, their library, the students.
Then you have a real company which make interactive augmented reality and virtual reality kind of videos
of courses with students along with the fun, the.
You have Nubia and Stryver and Dwivedi, Frank.
I do not know about all these platforms.
I'm not going to say anything on that.
Now, let's expand these start up a bit and let's see how the startup can become a very big market in
future.
So if you look at Biju, which is the most valuable company, their valuation is close to around 15
billion dollars as of now.
So do you have written 12 billion dollars there?
Valuation is now around 15 billion dollars because they have acquired so many companies.
Akaash Institute, a junior and so many other companies dorper and so many other companies have acquired.
And that's why they are the most valued tech company in India in the world.
And they have so many product, they are already profitable.
They are like a cash machine.
Now then you have to, which is one of the most successful company of us, which is connecting different
universities to students and student can learn all those courses through universities anywhere in the
world.
So their valuation is three point three billion dollars.
So they contract with profit colleges and universities to offer online degrees.
Then you have these two companies, gentlemen, and you want to do so if I'm pronouncing all these names
wrong.
But these are Chinese online education platform and their valuation is close to 15 billion dollars.
I do not know much about all these platforms, but I think these platforms are very successful in China.
Now, let's understand how exactly I think business model is working for different companies and how
different companies have their different value proposition in EdTech.
If you look at companies like Coursera, they connect a student with a university and provide them certificate.
So student and university and a certificate.
Now, if whatever money the student is paying to Coursera, Coursera will retain a smaller part of it
and then they will transfer the remaining part to universities.
Let's say if a certain disspain hundred dollar goes to double, take around 10, 20 dollars and then
they'll pass on eighty dollars to universities, then you have Udemy.
Now you connect students with independent creators like I am an independent creator.
I do not belong to anyone.
I just need to make my courses.
I just need to show my skill.
So you will pay me a bit.
So let's say if you're paying ten dollars for this course, you will retain five or six dollars and
then they will pay for the schools.
And that's why I am making so much of content for you guys, because I really feel motivated.
I am earning a little bit of money from you and me.
Obviously, it's not the primary source of income, although I spend a majority of my time making courses
on YouTube.
But still I feel I'm I'm earning decent from you.
Do me.
Now let's understand other business model like do you so do you connect universities with student.
So if a student is paying ten dollars to you will take three or four dollars and then pass on the remaining
amount by universities.
If you look at Viju by just making their own content, which means they do not have to pay to anyone,
they have their own teacher, their own staff, they are producing the content and they are distributing
that content to different students.
And that's why Biju is very profitable.
Then you have here, even in schools, a lot of people, a lot of independent creators can also come
and make that content.
I've also tried making these courses, these kind of content on Skillshare.
Somehow they understood all those courses.
They deleted it.
So I don't know what was the reason behind that.
But I stopped posting courses on Skillshare and now I'm only giving content or producing content on
YouTube.
I have a lot more content in my profile.
You can just click on the profile and you can check.
I have made multiple courses for you guys.
I have made multiple courses on YouTube and I'm really happy.
I mean, I have made so many courses related to MBA business model STATO So many things.
You love my profile for sure.
I mean just go to the profile and see what all courses I've made and guess if you like one you can get
one.