明亮的一个会议室的话 有没有一种吸引力 Is there some kind of attraction from a bright conference room,
或者有没有这样一个需求 or any demand like that?
-有 -我看他们开会好像影响不是很大 - Yes. - I don't think there's signifcant influence.
就是没有太多影响 So the influence is not very signifcant.
我有时候上去看的时候 发现他们 Sometime, when I was up there,
他们觉得要关灯就关灯 不关灯的也有 I think they don't really care about if the light's on or not.
只是说要做报表啊 写字啊 他们也不关灯 They needed to make charts or write. So they didn't turn off the lights.
就像会议室吧 For instance, in a conference room,
-它这个灯可以一排一排关的吧 -对 - each row of the lights can be turn off individually. -Yes!
那么整个大顶就把灯关掉 So they turn off the primary light in the middle,
-然后边上留几盏射灯吧 -留几盏射灯 -and left couple of down lamps. - Couple of Down lamps.
现在我们完整模拟一个非常暗的环境下 Now we're fully simulating a working effect of the projector and screen
投影机和屏幕的一个工作效果 你们第一感觉看上去 in a very dark enviroment. There's No.1, 2, 3 and 4.
如果这是一 二 三 四 顺序排序的话 When you first look at them, if you put them in order
哪一幅画面的效果你们觉得是最好的 which one do you think is better than the others.
四 三 一 二 4, 3, 1, 2
我觉得我也是四三 一二 I agree 4, 3, 1, 2
四三一二是吧 4, 3, 1, 2 ?
一 四 二 三 1, 4, 2, 3.
我的话就是 对 I think
就是对长时间使用投影仪的人来说吧 The third one is too bright for the people
-像第三幅的话 它就是亮度太亮了 -太亮了 - who use projector for a very long amount of time - Too bright?
对眼镜的刺激的话就太大了 Which is too harmful for the eyes.
-四三一二 -三四一二 - 4, 3, 1, 2. - 3, 4, 1, 2.
就是三四一二吧 因为像到我们单位里来开会的 Then it's 3, 4, 1, 2. Coz when people had meeting
所有的人都是觉得 这个红颜色 in our company, everyone thought
一二的红颜色就是达不到三四的效果 that 1 and 2' colour red are not as good as 3 and 4.
-第三幅首先颜色还原的好 -颜色还原的好 - Firstly, the third has good colour restoration. - Good colour restoration
你看那个红颜色 就下面那个红颜色 Yo see this colour red, the one in the bottom,
明显就比第四幅要看上去自然多了 obviously looks more natural than No. 4.
然后就是 然后就是黑底上的白颜色 And then it's the colour white on the black background,
就是这个字 就是图标下面的字啦 The word under the icon,
明显比第四幅看上去要清楚多了嘛 is apparently more clear than No. 4.
-四二三一 -四 您是 - 4, 2, 3, 1. - 4... you think...
-四二三一 -四二三一是吧 - 4, 2, 3, 1. - 4, 2, 3, 1, right?
-然后这位小姐你是 -跟他一样的 - Miss, you think... - I agree with him.
呃 四二三一 4, 2, 3, 1.
-然后 -四二三一 - Then... - 4, 2, 3, 1.
四二三一是吧 4, 2, 3, 1, right?
-这个都一样 -这个都一样是吧 - We all agree. - All the same, right?
-应该一样的 -都是一样的 - It should be. - All the same.
一般这种豪华型的话就 Gerenally, for the luxury type,
就是专门接待那种贵宾 the type exclusively for the VIPs,
贵宾 还有就公司里面那种年会啊什么的话 for the VIPs and the company's annual conference,
基本上会控制在内到五六万左右 baiscally, we would control the budget no more than 50-60 thousand.
自己用的话基本上就是在 For ourselves, it would be
没有 自己的话基本在五六千 五千都不到 5000 to 6000. Well, no more than 5000 for ourselves.
我想问一下 就是像你们现在使用的会议室当中 I'd like to ask that which effect in the 4 cases
一般能达到的效果的话 can you basically achieve
是大概是这四幅图当中更接近哪一幅呢 -一 in your conference room? -No.1.
-一 -一 - 1. - 1.
基本上都是在一是吧 Basically, It's 1, right?
-行 -因为为什么呢 - OK. - Becasue...
因为机器一样 如果我们做比较方案 we have the same projector. If we make a comparison,
如果说这个幕的价格跟这个机器差不多 if we say the price of screen is almost the same as the projector,
像第一个六千 第二个就是一万二 For instance, the first one is 6,000, the second one is 12,000,
这个幕和机器一样多 the price of screen is the same as the projector,
那我们做上去的方案就很难批得过 our budget plan is hard to get approval.
很难批得过 Hard to get approval.
因为像这种光学幕 以前很多人也有资料寄过来 Like the optical screen,lots of manufacturers send Ads over here.
-因为现在投影机价格比前几年跌的很厉害 -很多 - The price of projectors reduced remarkably in recent years. - Remarkably.
如果想前几年那种inforce "Inforce" could sell at 80,000 yuan
它要卖到8万多 couple of years ago,
就是普通两千七百流明 which only got 2700 LM.
但是现在那个价格降得很低 But now the price is really low.
所以现在像老板啊 So the recent clients,
他可能觉得你价格报的很高的话 they would think you play cheap trick,
他就觉得你可能在里面搞什么东西了 if you give a high price offer.
所以这个幕如果和机器价格一样 肯定是通不过的 So it won't get approval if the price of the screen is the same as the projector.
大部分人来 他首先第一个关心的就是流明 Most of the clients, they just concern about Lumin.
因为很多客户打电话要订会议室 Many clients called us to book a conference room,
他们也搞不清楚 but they were not professional.
比如说打电话问我 你们这个机器是多少流明的 They called us and asked what amount of Lumin your projector can generate?
这个他们很关心 They concern that.
至于你这个幕好像从来没有人问过我 But no one ever asked about the screen.
所以我们那个幕都是买的张家港红枫 Our screens are from Zhang jiagang red maple,
差的八百块 电动的两千块 the cheapest one is only 800 yuan, 2,000 yuan you can get a electric one.
然后他们还觉得这个电动的不实用 And they still think the electric one is not necessary.
还是这种挂幕比较实用 So they just used the cheap one.
-按照老板的想法就是你的幕布就是配套的 -附送的 - Clients think the screen is complementary. - Accessory.
比如说这个六千的幕 So if the screen is 6,000 bucks,
我就觉得一定要搞个四五万的机器 那才差不多 I think the projector should be 40-50 thoudsands.
如果是两三万的机器 花在万把块的幕上 If the projector is 20,000 or 30,000 and the screen is around 10,000,
-人家还是觉得 -老板肯定pass掉 - the clients won't happy. - They will pass it.
因为像这两块幕价格差了一万多嘛 This screen is 10,000 yuan more expensive than the other one.
但是我如果拍个照 传给我们老板看 But if I use each of them to take a photo and send to the clients,
他不会觉得这两个有什么大区别的 they won't see the difference.
我就把这个灰幕说的天花乱坠 Even if I introduce all the advantages of the the grew screen,
他可能觉得你上当了 哪有这么好啊 they would still think I am lying, it won't be that good.
这个报价拿上去肯定会被老板批的 And the plan will be rejected by them.
除非买流明度高一点的 五千啊 五千流明的 Unless we got more Lumin, like 5,000 LM,
这个当中的话 投影机和幕的比例最大可以接受多少 In that case, what is the acceptable ratio between projector and screen?
应该是八十二十 七十三十 Should be 8:2 or 7:3,
-如果你真的要接受的话 -不能一比一的 - If you want to be accepted. - Won't be 1:1?
-最多八比二 -按照市场上面来的话 - At most 8:2. - In the market,
最少要八二或者是九一 it would be 8:2 or 9:1.
最多最多是八二 At at most 8:2.
机器占八 幕布百分之二十 Projector is 80% and the screen is 20%.
那就是两万块钱 Then if there's 20,000 yuan,
一万六花在机器上 四千花在幕上面 16,000 would be on the projector, and 4,000 on the screen.
-最多了 -最多了 - At most. - At most
基本上都是这样是吧 Basically it's like that, right?
你像这种转过来的话是三二 Your plan is just the opposite
三分之一是机器 三分之二在幕上面 that 1/3 on the projector and 2/3 on the screen.
那两万块钱的预算 If the budget is 20,000 yuan,
有没有可能花一万块钱去买一张幕 is that possible that I spend 10,000 on the screen,
-一比一的一个比例 -不可能 - make it 1:1? - Impossible.
这个绝对不会可能 So it won't happen.
-不提高流明 不可能去买 -那就要看老板了 - It won't. Unless there would be more Lumin. - Depend on the client.
-如果老板对那个要很了解 -比较了解 - If the client knows things in this field - Knows things.
或者非常注重的话可能会去 or pays particular attention on it, it could happen.
一般是没有的 老板不会了解这一块的 Normally won't happen. The clients don't know things in this field.
最大的需求就是 说这个投影仪 红的不纯正 The biggest demend for the projector is that the colour is not pure.
这个是最的 我们老板也一直问我 It's important. Our clients always ask us
怎么会 怎么买的机器都这样 how could the projector be like that?
然后我说 这个便宜 万把块钱嘛 就是这个效果 I told them it's cheap, no more than 10,000 yuan, that's what you get.
然后他就叫我们报这种世界名牌 高流明的 And then they asked me the famous brand with higher Lumin.
他又觉得太贵 And they think it's too expensive.
两千块的幕 弄个三四万的机器 2,000 yuan screen with 30,000-40,000 yuan projector.
那五万块钱预算的话 If the budget is 50,000 yuan,
四万块钱的投影机 一万块钱的幕 the projector is 40,000 yuan and the screen is 10,000 yuan,
有没有可能接受 is that acceptable?
有可能接受的 Maybe.
就是你们其他人意见呢 what about rest of you?
还是说肯定行不通的 I don't think it will work.
因为幕太贵 已经不用去考虑比例的问题了 The screen is too expensive itself regardless the ratio issue.
-有可能会接受 -有可能 - It's possible. - Possible.
就是我想问一下 有可能会接受的大概有几位 I'd like to ask who think it's acceptable?
-方案做好了应该可以 -方案做好了还是有可能的 - If the plan is good. -it's possible if you make a good plan.
-要看方案怎么做 -四万块钱投影机 - Depends on the plan - 40,000 yuan projector
就直接那个 we just
幕和投影仪的话 把它做成一个整体 put the screen and the pojector together as a combo.
因为 可能接受可能性会大 It has high possiblity to be accepted.
-但是如果是两万块钱的预算是 -肯定不接受 - But if the budget is 20,000 yuan? - It won't work.
太难了 Too difficult.
因为你硬要让它通过的话 If you must make this work,
这个有时候觉得也没必要啊 sometime I think it's not necessary,
像你要通过可以通过的呀 but I can make it work.
我五万块 50,000 yuan
我可帮他做成 I can make a plan
买投影仪送幕 that buy a projector and get a screen free
我可以这样做的啊 I can do that.
但是我没有必要 我为什么要这么做呢 But I think it's not necessary, why would I do that?
我就把它拆分开来让老板批好了 I just put them separately and let the clients decide.
他愿意批就批 不批我重新再做嘛 If it get approval, it's fine. If don't, just make another plan.
但是如果我让他批 可以通的过的 But I can make it work.
比如说我可以叫他做成打包 Like I can make a combo.
比如说这个幕是送的 I say the screen is a gift.
这个机器虽然价格贵一点 The projector is a little expansive,
但是你送到了一个幕 but we get a free screen.
说不定他还觉得占到便宜了 Maybe he think he's lucky.
但是我如果让他不批 But if I don't do that,
就直打直的 just be straight,
他也有可能觉得一万块太贵啊 he may think 10,000 yuan is too expansive.
他电脑里一查 历次买的都是两千多 He can check it on the computer, and find it's 2,000 yuan everytime they buy it.
为什么你这要买一万块呢 Why you want a 10,000 yuan one?
我为什么要着力来解释这个幕怎么怎么好 Then I have to explain to him and tell him this screen is better.
我万一说的天花乱缀 花了一万块买了 I finally talk him though and get 10,000 budget.
但是他反映没有达到预期效果 Then he couldn't get the effect that he expected.
那这个 我犯不着这样做的对吧 Then why would I do that?
反正就是 你把方案做上去嘛 Anyway, you just make a plan.
-你反正推几个方案么总归 -总归有一个会通过的 - Make couple of plans. - Eventually, one plan would be accepted.
叫什么 就是心里你总归有个侧重的嘛 There's alway one plan that he will like.
就是人靠两张嘴么 就这么说啊 We just explain to him.
说的他心动了说不定就通过了 Sometime we hit the point, and the plan just get accepted.
这个爱普生这个品牌不是一线吧 Epson is not first class brand.
-不是一线就报不到这么高的 -报不到这么高 - you can't get such a high price if it's not first class. - can't be that high.
因为同样一万二报批做通过 If I make a 12,000 yuan budget plan,
我宁可报 哪怕报个索尼 I rather choose Sony.
它做的花里胡哨的对吧 It looks garish,
但是在认知度方面可能比爱普生要高 but it's more famous than Epson.
-反正三千流明加这块幕对吧 -对 - It's 3,000 LM anyway. -Yes.
但是你一跟我说三千流明 But if you tell me it's 3,000 LM,
我就知道一线品牌就六千块 I know the first class brand is 6,000 yuan,
-也就六千块 -对吧 - 6,000. -Right!
然后这个幕就值六千块 so the screen is also 6,000 yuan.
像明基便宜的两千块就能买得到 三千流明 Acer's cheapest one is only 2,000 yuan, with 3,000 LM.
然后最好最好的 六七千 The best one is 6,000-7,000 yuan.
然后你说这个幕要六千 And you say the screen is 6,000 yuan.
我可能想这个幕 这里面水分很大 I would think it may not be worthy.
其实也不说行内的人 就正常的人 普通的人 Not just insiders, even normal people,
随便在网上一搜 三千流明的投影仪的价格 they can look it up on the internet and find the price of projectors with 3,000 LM,
也就在 撑死了就是五六千到一万之间的啦 which is between 50,000 to 10,000 yuan.
就是说不可能达到这么高的一个价位 So it won't get such a high price.
说白了还是颠覆了传统的一个观念 It's contrary to the common sense.
就是投影机和幕的价格比例分配是吧 The price ratio between projector and screen, right?
对 大家的观念 Yes, that common sense.
就是说你永远都想不到 You never would image
这个幕的价格和投影机的价格是一比一 that the price ratio between projector and screen is 1:1,
会是相持平的或是更高 that they have same price or the screen is more expansive.
永远感觉这个幕是属于投影仪的附属品 They always think the screens are accessory to projectors.
但是给人的感觉这个价格应该比那个挂着的还要贵 It seems that this one is more expansive than the other one on the wall.
这个感觉好像很正规化的 This one looks more proferssional.
就是给人感觉造这个幕 It seems that production cost of this screen
要比造这种幕 反倒成本更高 is higher than the other one.
也就是说这个更便宜一点 So this one looks cheaper.
-这个档次感高 -这个看上去档次感高 - This one looks expansive. - This one looks expansive.
就是说这个至少我可推荐性比较强 Which mean I can highly recommend it.
因为有人开 像我们酒店有开推广会的 Like in our hotel, clients hold marketing conferences,
有开讲座的 培训会的 seminars, training conferences.
他们会议室的位置可以随便放的吧 They put the equipments radomly,
所以这个幕也经常移动 the screen moves a lot.
我们为什么挂幕装在那里使用频率 We wouldn't keep the screen in only one place.
反倒没有就是像你这种可以移动的用的高 It's not as popular as the removable one.
就是这个灵活 This one is flexible.
然后那个就看上去比较简单 And this one looks simple.
一个三角支架 当中把它一挂 It's only have a tripod that can hang it in the middle.
这个看上去呢复杂 This one looks complicated.
越复杂 就感觉这个越贵 the more complicated, the more it seems expansive.
然后这个也比较美观 看上去满专业的 And this one looks more artistic, and proferssional.
满专业的是吧 Proferssional?
就是类似于 跟那个酒店装潢的风格一样 It just like the decorative style of this hotel.
就是这种黑色的话给人感觉大气一点 The colour black make it feels Magnificent.
当你在没有投的时候 when it isn't turned on,
它至少放在那里给人的感觉就比较 it makes people feels
不像一般的常见的东西 it's not a ordinary stuff.
就会觉得 这档次蛮好的 People would think it's high class.
白的么 按照正常固有思维么 The white one, in common sense,
弄个三千块钱没问题 just worth 3,000 yuan.
因为这个档次感高嘛 And that one looks higher class.
酒店嘛 都讲究这种档次嘛 Hotels should consider this kind of class.
-那块幕呢 -左边那个吗 - What about that one? - The left one?
-再加一千块 -再加一千块 最高四千是吧 - 1,000 yuan more. -Another 1,000 yuan, no more than 4,000.
-能开到五千 -四五千应该可以开的 - 5,000 yuan. -4,000 to 5,000.
为什么我说这个价格反而能够报的高 I said this one can make better offer,
这个看上起就像是 就是一个整体 就是一块幕 because it looks like a singal item, just a screen.
这个就像是附属品 And this one looks like a accessory
挂在墙上 比如说 我这个机器 hanging on the wall. Like my projector
专门对着这块幕来照 is just for the screen.
一个附属品的价格肯定低 An accessory must be cheap.
这个就好像专业的 This one looks proferssional.
就像一块屏幕 这就是一样商品 This screen is a product itself.
反倒能报的高 It would make better offer.
就这种的话是不是除了酒店用 If this one don't apply in hotels,
可能家庭用电会比较好点 还是 but in the household, would that be better? or...
家庭中 At home.
家庭在墙上用的比较多 Usually, it's hung on the wall at home.
我感觉以前的都是那种挂在墙上的 I think it's usually on the wall.
别墅我觉得来一套比较好 It's good for a Townhouse.
它现在这个整体是黑的我感觉比较大气 The colour black make it feels Magnificent.
很洋气 就是很洋气的那种 Very western style, seems very western style.
就是说室外搞活动也可以 How about in the open air.
也可以像大的落地的电视 大的液晶屏 Giant TV set, giant LED screen is also good.
反正我感觉这个屏幕比较适合酒店 So I think this screen is more suitable for hotels.
反正我觉得你这个黑的估计要卖个万把块吧 Anyway, I think the black one can sell at 10,000 yuan.
万把块太贵了吧 10,000 would be too much.
不是 这个黑的你开价可以开高 No, the black one can make a good bargain.
可以开高 开个五六千 Higher price, like 5,000 to 6,000 yuan.
开个 四五千差不多 4,000 to 5,000 would work.
开的再高的话也有点不划算了 Any higher price wouldn't be a good offer.
给他们收一下看一看 Show them how to fold it.
-这个幕收的时候 -对 非常简单 -Fold it. - Yes, very simple.
只要压一下就可以了 Just press it and it's done.
往下压 就是气压式地拉幕 两块都是 Press down, those're air pressure screen, both of them.
-然后合在一起嘛 -对 - Then it's folded. - Yes.
然后下面这边的话 When it's folded,
你们可以提提看 我是可以提的起来的 you can try to lift it, I can lift it.
基本上可以提的是吧 Basically, it can be lifted.
你可以提提看 不算太重 You can try it, not very heavy.
-还可以 -非常方便携带 - It's ok. -Easy to carry around.
我们出去做一些户外展示的时候 When we do some open air demonstration,
刚才我就说户外挺好的 I just mentioned it's good for open air.
因为它还不反光嘛 Becasue it's not reflective.
我之前就说户外搞活动挺好的 I just mentioned it's good for open air.
你展示有局限的啊 Your demonstration is limited.
像我们买机器有时候老板也跟我我去看一下 Sometime my boss came with me when I brought a projector.
展示 在那个展厅可能是用最好的幕 The seller put the best screen in the hall.
然后你说他是要买机器呢 Would he want you to buy the projector,
还是推荐你买这个幕 or to buy the screen?
他肯能要推荐你买好的机器 He must try to sell you the good projector.
他不会说我这个幕有区别吧 And he won't tell you there's difference about the screen.
你这个爱普生在永通一楼有展示中心的 Epson has a demo center on first of Rongtong.
但是他肯定会推荐我买好的机器 But he definitely recommend me the good projector,
这个四千五百块的机器他无利可图 cos the 4,000 or 5,000 yuan projecters have not very much profit.
他可能不会推荐的 He won't recommend that,
就是往上推嘛 推贵的一些 so he would introduce something more expansive.
就把机器往上推 More expansive projector.
但是他不会说我这个屏幕会有很大的区别 But he won't tell you there's a big difference about the screens.
像我们老板脑子里 My boss would think
一个灯泡也千把块钱呢 even a light ball cost 1,000 yuan,
这个机器可能有成本的 this projector should be worthy.
像这个他同样去看 But when he look at the screen,
他可能想一个涂黑的一个就是白的 he may think this screen is just painted black and there is a white,
都是一张纸 they are just pieces of paper.
这如果价格相差大的不得了他肯定不接受 If the price have big difference, he won't accept it.
第二像这个东西啊 比如说我们会议室里用 And stuff like that, we buy it for the conference room,
我投入了 这个产出是 there's input, then how about the output?
不会因为这个会议室我用了两万块的屏幕 Our rent for the conference room won't increase from 1,500 to 2,000 yuan,
我开一场会议 从一千五就涨到两千 just because we brought a 20,000 yuan screen.
人家不会开的 Nobody would accept.
所以就是可能效果差不多嘛 If the quality don't have much difference,
可能还是选择稍微便宜一点的 we would choose a cheaper one.
其实我觉得这个东西主推就不应该是推会议室了 In fact, I think you shouldn't try to sell this stuff for the conference room.
主推户外会比较好 It's better for open air conference.
会议室在乎明亮环境 就是这个价格 A bright enviroment is important for conference room. So this is the price.
不能相差非常大 Can not be too different.
比如说 这块两千 这块三千五 For instance, this one is 2,000 yuan, and this one is 3,500.
我还可能给你推 I can help you to promote.
如果这块两千 这块一万 If this one is 2,000, and this one is 10,000,
-肯定就是说 -相差太远了 - that would be... - Too much.
-因为产出慢 -最起码不能一比一 - Because it take too long to get output. - At least not 1:1.
所以就是说这个重要性在哪里啊 That's the important part.
重要性不大了啊 It doesn't matter.
体现不出它的价值 就没有必要去推了 If they don't think it worthy, then it's not necessary for you to promote.
价格方面的话可能 people don't have
幕在实际的那种 a general idea
心中理念是卖不大的 about the price of the screens.
在单卖幕我觉得是贵的 So if they only buy a screen,
就是跟单套价格 they think it's too expansive.
就是它必须和投影机放在一起 So you have to put it and the projector together,
而且是这个报价是整体报价 and make an offer that contains both of them.
还不能确切写清楚 You can't make it very clear.
写清楚的话老板肯定有意见的 otherwise the clients would have a problem.
低端的投影机配高端的屏这个理念能不能接受 Low-end projector with high-end screen, is that acceptable?
就是像我们说的这个价格反差 Make a price differentiation?
主要就是一个价格 The price is crucial.
因为你看啊 Let's take a look.
你这个就这么大 It's just this size.
这个屏幕就能投这么大 The screen is just this big.
如果这个价格已经超过五位数了 If the price is over 10,000,
我很有可能建议老板就直接买个LCD算了吧 I would suggest my boss to buy a LCD instead.
往墙上一装 我投影仪都不要了 Put it on the wall, I don't even need a projector.
电脑直接往上面一插 立马就出来了 Connect with computer and the picture's there.
我想问一下 刚刚大家对这块屏幕预估的话 If I don't remrember wrong, 5,000 yuan
最高的我没有记错的话 is the highest price
应该是在五千块钱可以接受是吧 that you guys said that could be accepted, right?
-这块屏 -对 -That one - Yes!
五千可以接受 5,000 is acceptable.
那如果就是说我往上再提的话提到 What if we increase the price a little
七千的样子 有没有可能 make it 7,000. Is that OK?
-七千可以考虑 但是很难 -很难 - 7,000 could work, but too difficult. -Too difficult.
如果超过五位数了 基本上就不考虑了 If it's over 10,000, it won't work.
而且七千是这种啊 When I say 7,000, I mean this one.
像这个电动的七千很难过的了 The electric one is difficult.
因为这个它是独立存放 拿取方便 This one can be stored independently and easy to move.
你可以按照一个高科技的幕来给它推广 You can promote it as a high-tech screen.
像这个人家一眼看不出高科技反倒难推广 And this one is hard to promote because it doesn't seem to be high-tech.
-张家港红枫 -红叶 -Zhang Jiang red maple. - Red leaf.
红叶对吧 便宜的八百块 好的两千块 Red leaf, OK. The cheapest one is 800, good one is 2,000.
3M便宜的三四千 好的五六千 3M, the cheapest one is 3,000 to 4,000, and the good one is 5,000-6,000.
然后在我们的概念里 3M是属于最好的 And in our mind, 3M is one of the best.
如果你真的要做市场推广的话 你只能 If you really want to promote this product, you can only make it
几千 四千 a few thousands, 4,000.
-三千 -三千 - 3,000. - 3,000.
它的原材料不止这些成本 That's lower than the cost of raw material.
我们进口过来还跑关税和增值税 We also need to pay the tariff and added-value tax.
就现在中国市面上你没办法把价格抬做的太高 You can't sell it at a very high price in Chinese market.
像这个一看 这个效果肯定比白屏好 This one is definitely better than the white screen.
但是可能白屏 在我脑子的印象中 But this screen, accroding to my experience,
像这么一幅价格连个支架 with the holder,
你再设计合理 使用再方便 good design, easy to operate,
我就估计也就四千块钱左右 still just around 4,000 yuan.
那如果这个东西要超过很多 If this one is much better,
就是如果效果稍微好一点 or it's a little better,
就是不愿意为它付出这么多的钱了 I still don't want to pay for it.
我宁可把钱花在投影仪上 I rather spend the money on the projector.
老板说 你花了这么多钱 My boss would say, if I spend a lot
夏普的不用了 用了什么进口的 一线品牌了 on a imported, first band product instead of Sharp,
她可能觉得我这个很好啊 he may think it's good.
这个钱都花在刀刃上了 The money is worthy.
但像一般人我跟他说这个是正面投射什么 But If I tell ordinary people that this one is Positive projection or something,
哪怕说的天花乱坠 even I give all the advantages,
他还以为我在里面搞什么东西呢 they still think I played some cheap trick.
而且政府跟酒店又不一样 And the government is different from hotels.
酒店主要考虑的是赢利 Hotels concern about the profit.
政府他有拨款的 无所谓 Government has funding and they don't care.
我要买最好的 They want the best,
公安局 你就像爱普生 like the police department.
它做的打印机 它以前打印机 The Eson printer,
像平推票据机 llike the abel printer,
爱普生我去买都要三千八 四千多 is 3,800, more than 4,000.
它是税控专用 跟政府搭到边的 It's exlusive for Tax office. It worked with the government.
今年它做不到政府专用了 它给得实做成政府专用了 This year, they don't get government contract,
它马上降两千 So they decrease the price for 2,000.
就是这个问题 That's the point.
-政府这个价格 -里面的水分太多了 - Government purchase. - The transaction costs is too much.
说不清楚的 It's not clear.
-酒店从来不会在网上直接买 -要票据的 - Hotels won't buy it online. - We need invoice.
-要有票据对吧 -一个要有票据 - You need invoice. - on one hand is invoice,
-第二坏了我要找得到人保修 -售后服务很重要 -On the other hand is the guarantee. - Customer service is important.
-还是从代理商那边买是吧 -对 - So you would choose dealer. - Yes.
那一般去买的时候 When we buy it,
代理商很少去主动给你推荐很高端的屏幕 the dealer rearly recommend their high end screen.
代理商 每一次代理商到我这来 Everytime, the dealer came to me
他推荐好机器 recommend their good projector,
然后这个幕 他肯定你自己选 and asked me to choose a screen myself.
八百 两千 四千 你自己选好了 800, 2,000, 4,000, your choice.
他告诉我我们幕不赚钱的 They told me the screens have no profit.
你这个东西肯定是个好东西 This is a good stuff.
然后效果了什么都不错 Effect is good.
就是这个五位数的价格太高了 Just the 10,000 yuan price is too high.
唯一的缺点就在这 It's the only weakness.
什么都好就是价格太高 Everything is good except the price is too high.
如果这个价位太高的话 家用的也不划算 If rhe price is too high, the household would buy it either.
反正没有LCD或者LED的好的 LCDs and LEDs are better than it.
你那样反过来考虑一下 You can try to think about it
作为一个采购 和一个老板 as a buyer or our boss,
我们当然是那个啦 Of couse we like it,
你价格卖的越高 我们里边肯定是那个越多 Higher price generates more profit.
然后作为老板来说 你只是一个投影仪而已 But it's just a projector to my boss.
所有的会议室都要一样的 Every conference room is the same.
因为像到我们酒店来开会的 The clients hold conference in our hotel
他不是偶尔来开一次会 is not just once or twice.
他有老客户的 We have regulars.
他如果觉得这块幕很好 If this time they think the screen is good,
下一次那块幕不好 and the next time it's not,
他马上就会提出意见的 they will point it out right way.
会感觉还是前面那个慕好 They will think the old one is better.
那基本上酒店会议室的话 In our hotels' conference room,
-投影机的品牌也都是一样的吗 -是 - are the projectors the same brand? -Yes.
我们每个会议室的品牌都一样的 Every room has the same brand projector.
-每个会议室的品牌都一样 -对 - Every room has the same brand projector. - Yes.
我买起来都是品牌一买的 I buy the same brand,
机器一起买的 然后售后服务也一起 same product. Easy to get customer service.
要不然的话 Otherwise,
机器要不然太散 坏了 if a product is broken,
四五个品牌 你有什么办法 too hard to fix them.