[Music]
more than 750 million gallons of
architectural paints are sold each year
in the US while paints beautify and
protect homes and buildings they can
also have a negative impact on the
environment titanium dioxide the most
commonly used paint pigment offers
exceptional opacity and hiding
performance and is by far the biggest
contributor to the carbon footprint in
an average can of premium architectural
feat that's because manufacturing
titanium dioxide is energy intensive and
produces undesirable byproducts in an
effort to improve the eco profile and
performance of architectural paint a
group of Dow scientists developed a
technology that is used to manufacture
paints effective in hiding imperfections
and boosting durability while using less
titanium dioxide
tonight we honor Linda Adamson
James Bartman kebaya Sean Murray
Blizzard James Foley Ward Brown stand
brother Michael Clark Beth Cooper Steven
Edwards David Fasano Catherine Finnegan
John Cooke well in the Keith
Alvin Maurice Ossie Presley William
Moore Bach and wager they developed a
Vance acrylic resins and evoke pre
composite polymers to help make
architectural paints more economical and
higher performing these new materials
interact with classifying titanium
dioxide pigment particles forming a
polymer pigment composite shell that
separates them as the paint dries the
titanium dioxide particles are forced
into a more ordered regularly spaced
distribution forming a tighter more
durable pink film because they are
evenly spread out less titanium dioxide
is required to obtain the same level of
hiding performance the even distribution
of polymer coated titanium dioxide on
the painted surface forms of polymer
rich layer that improves not only hiding
performance but also builds in better
barrier properties making paints more
durable against stains water and UV
rates this technology is used to develop
a range of premium paint products
including higher hiding paints one code
hiding paint and primer and exterior
products with enhanced durability since
fewer coats are required the paints eco
profile is improved while saving
consumers time and money
avance acrylic resins and debulk pre
composite polymers have been broadly
adopted by the global paint industry
products from this platform have been
commercialized around the world and
incorporated in the house paint sold on
every continent except Antarctica this
technology has far-reaching impacts
because of the vast size of the global
paved market and the important role
paint plays in protecting the world's
infrastructure the American Chemical
Society honors these heroes of chemistry
from the Dow Chemical Company for their
outstanding contributions to science and
their service to society
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