Welcome back to the course.
Now, in this video, we are going to go into a little bit more of your brand's design.
We are particularly going to talk about your brand's colors.
Why does it really matter what colors you are having on your brand when you are marketing, when you
are creating your logo and all of that stuff?
We're going to dive into brand color in this video, so let's start.
And don't forget to download your business branding template, go to page number 13 to Brand Colors.
You will have a small explanation down here and a bigger picture with all the meanings of all kinds
of colors on your template.
Let's dive into the video.
So brand colors, you might ask yourself, Why can't I just pick my favorite colors and be fine with
that?
Well, different colors has its own meanings and also can be based around different types of industries
that people or your potential audience are thinking about when they're thinking about a different types
of product or service.
That's why we are going to delve in a little bit more in depth on this in this video.
So what are the meanings with different colors?
Well, let's start off with a color blue.
That color blue taps into the emotions of people, and the blue color often gives trust, feels responsibility,
honesty, loyalty and inner security.
So if your brand personality goes in line with these types of emotions, and then blue might be your
color, and it's used to reduce stress, to calmness, to relaxation, to secure and to create order.
And it's often used in the industry like finance, security, technology, health care and accounting.
And if you think about one brand that is using blue as their main colors in their branding, what type
of brands do you think about when you when you hear the words trust, responsibility, honesty, loyalty,
inner security?
I think about Facebook.
Facebook, if I go on Facebook, I am leaving out my personal data like my name, maybe where I live,
etc. If I would like to have those type of information secured, then I can sign up with Facebook and
they are within the technology space.
So if your brand is blue, then you know that type that down.
Otherwise let's move on to the next color red.
So well, red that taps into the emotions of energy, passion, courage, love, excitement.
So if your brand personality goes in line with either energy or courage or maybe passion or love or
excitement, then red might be your color for your brand that you are going to use in your branding
campaigns and maybe in your logo design as well.
And Red is often used to create urgency.
You know, these big sales signs when you go into different stores.
So create urgency to stimulate something within you, to also get people to have a little bit caution.
Maybe it's a sign that says stop when you're driving on the road, it says stop.
So it's a caution sign.
And to encourage people to do things and to draw attention, industries goes fine with red.
That's food, sports, industry, entertainment, toys and fire protection.
Now, if I say the color red, what type of brand do you think about?
When I say energy and courage?
For me, it is Red Bull, because they are all about these extreme sports kind of vibe.
So if your color might be red, if your personality, your brand personality is something that reflects
in the color of red, then write that down and take you that with you.
Orange.
Now orange taps into the emotions of independent, optimistic, adventurous, fun and creativity.
Often brands that are pretty new in a type of market that would like to go in and disrupt that market
can use orange.
And that's pretty common when it comes to branding.
And it's used to fascinate, to draw attention, express freedom, stimulate and entertain and are often.
In use in the industry like food, art, sports, transportation and entertainment.
Now, if I say the color orange, what types of brand do you think about when I say the type?
Like a brand.
It could be a brand logo, for example.
For me it is Amazon.
Amazon.
They are optimistic and they are creative.
I mean, they went in and disrupted an entire marketplace with selling all kinds of stuff and all kinds
of stuff within food.
They are selling art stuff.
They're selling entertainment, sports equipment, all kinds of stuff.
So Orange Amazon would be the color for me if you are trying to convey or to give them emotions of either
independent, optimistic, adventurous, fun or creativity or new thinking.
More rather than orange might be a color for your brand.
Yellow It's happiness, right, guys?
Happiness, positivity, spontaneity, opportunity and to.
So it's a happy color and it's often used to affect different types of moods.
So if you're feeling a little bit sad, it can helps you to feeling a little bit positive, more like
happy, and it's an energized color.
So it gives you energy, a vague awareness and create relaxation and stimulate people to feel better.
And it's often used in the industry like food, travel, leisure, sport and transportation.
So if you are within these types of industry, it does work for other industries but are often used
in these types of industry.
So it's a good way for your audience to recognize what types of industry that you are within and yellow.
What type of company do you think about when I say the color yellow and you can also do that in alignment
with happiness, positivity, opportunity, etc. I think about the M, the golden M, the McDonald's.
Let's move on green type into the emotion of safety, stability, harmony, balance, reliability.
And it's often used to encourage, nurture, balance, relax and process people.
And it's often used in industries like banking, farming, non-profit organizations, real estate and
environmental project.
And it's also used in food industries, for example, you know, these vegan signs with with a big V
and it's green, that kind of industry.
Now, what brands do you think about when you see the color of green?
For me, it is as a B, it's a Swedish bank company, so it's all about money for me.
When I see the color green money and healthy food and the next color would be purple.
Now, there are also, when you think about these charts, there are dark purple would be dark green,
dark blue, dark red.
And it can also be like a little bit more lighter colors.
So when you are going into the contrast.
So for example, if you go in with a lighter color, it's often a little bit more happier, moody kind
of color.
And if you go into the more dark, it becomes a little bit not depressed, but I would say rather maybe
a little bit more serious color.
So whether you are choosing more like a purple light purple color towards the pink one, it's a little
bit more moody, a little bit more happy, a little bit more sensitive color.
And compared to the darker one, where it is a bit more serious, a little bit more to the point, if
you know what I mean.
So purple is often related to emotions like imagination, spirituality, compassion, sensitivity and
mystery, and is often used to inspire, to spike creativity, to spread wisdom for luxurious products
and intuition.
And it's also used in industries like beauty and fashion.
And that's what I meant with that more lighter purple in this case, more towards the pink one in women's
products and religion and humanitarian industry.
And purple for me would be curves curves is and woman's gym company.
You go to curves and you do your 30 to 45 minutes exercise and no men are allowed in.
So for me it's more a feminine color.
And also depends if you are using a lighter version of the purple or a darker version of.
Purple.
Next one would be black.
So black is to tap into the emotions of discipline, power, control, authority and elegance.
It's a little bit more of an aggressive kind of color if you're having that like your base color.
We're going to go into what Base Colors means in a little while, but it's more like a little bit more
aggressive when it comes to it.
Emotions, power, authority, you know that you are maybe the leader within that industry.
And it's used to create fear, intimidate, show authority, create mystery and hide feelings.
So a little bit more maybe masculine color or also a little bit more like the boss collar or yeah,
the leader in that industry.
And it's widely used and like mostly used in combination with other colors.
So Black could be the base of your company color, or it can also be one color that you are using with
other types of colors, which we will go into an while, but it's widely used among all kinds of industry.
So what types of company do you think about?
If I say black, for me it's crystal clear.
It is apple, it's authority, it's power, it's discipline, it's elegance, all of that stuff.
Then we have the white color.
White taps into the emotions like lightness, goodness, innocence, purity, virginity, those kinds
of lighter feelings.
So it's totally opposites to the black color.
And it's used to develop faith, create positivity, show cleanness, spike hope, give balance, etc.
And it's widely used among all kinds of industries out there, whether you are within the fitness industry
or if you are selling cars, it is also mostly a color that you are combining with other colors.
So the two happiest colors, I would say, would be yellow and white, while the two most like how to
say direct to the point would be purple and maybe black.
So what type of company do you think about when I say white?
For me it's Uber.
But here you can see they are using two different colors.
It's black and white, so it's white on a black background.
So what colors are your brand?
Just think about it.
You can pass this video or you have this same kind of picture in your template, which I hope you already
by now have downloaded, because I would like you to choose three different colors for your brand.
You might ask, Can I have more colors than three?
You can have more colors than three, but it can also be a little bit like confusing for your customers
or potential customers on what types of brand you are.
Because one thing when it comes to branding is that you should be recognizable.
You should be easy to recognize you.
Imagine just if McDonald's had their M, their golden M in yellow, black, purple, gray, all kinds
of colors.
Wouldn't that be a little bit confused if I ask you, can you please draw my logo type and then you
would like what color should I pick?
So keeping it that tree is pretty basic and it's good for your brand.
So first off, we have that base color.
This is the color that you will be using mostly.
This is the color that your logo will be in and this is the color that your personality reflects.
So when you are talking to your audience or you are talking about your product or service, they know
exactly what type of color your brand is.
And so this is your base.
Then we're having your accent color.
Your accent color is something that supports your main color.
And in this case, I have picked blue.
It can also be gray.
It can also be green or purple or yellow or anything else, but it should somehow match your base color
and also reflect your personality because you will use all of these colors in your website, on your
logo and your marketing material if you are creating different graphic designs, etc., for your brand.
And then we're having your neutral color.
And in this case I picked white, but it can also be gray, it can also be beige, it can also be black.
This is if you're creating a website, for example, this is what most of your website will look like.
So in our case, it will have our white.
Background, for example, and then the text on top of that or the logos, etc. might have a bluish
color.
So now it's time for you to choose three different colors that represent your brand the best you can
check within your industry, your competitors.
What types of colors do they use?
Do I like them?
Do I want to maybe reflect my personality in another way?
Then do that.
Choose your base color, your accent color and your neutral color, and do it with the template that
we have provided in the resources for this video.
Good luck.
I'll see you in the next video.