How do you promote your digital products on YouTube?
So if you're starting your YouTube channel from scratch, just think about these four video types and
make those as a starting point.
So the first is a direct sales video that promotes your product.
So this could simply be a an advertisement type video for us.
We create our promotional videos that are at the beginning of all of our online courses, and so we
will just put those over on YouTube.
Another is to recreate your digital product as a video.
So if you have a book, if you write an e-book or if you have a podcast or if you do a coaching call,
take the content of one of those calls, take some of the content of your book and turn it into video.
People can access it for free on YouTube and then you can offer the upgrade to the digital product.
Wherever you're hosting it and sell it from YouTube, include a link called Action and all of that kind
of thing.
But give them a taste, give them a tease of the solution that you're giving them through a video.
Similarly, you can take that solution that you're providing, turn it into a longer form livestream
webinar, training, video or series of videos.
For us, we put out tons of longer form tutorials on photo editing, on photography, tips, on other
things related to our other classes like video production skills.
And all of those videos are just ways that people can find our channel, find our content, learn about
our brand awareness phase of the funnel, move into the interest and desire because we have calls to
action mentioning our our actual core products like courses and coaching.
So if someone's interested in learning photo editing and they see a photo editing tutorial on YouTube,
they might be interested in a photo editing course and we provide that to them.
And lastly, interviews with experts related to your digital products or related to the problem you're
solving.
So go out, find other people interested in this topic, interview them.
People love interviews.
People love finding out other people's perspectives and people love sharing their opinions.
I think that it's no longer an issue to ask people for interviews.
Everyone's trying to create a brand for themselves.
Everyone's trying to put their name and grow their presence out there.
And so even if you're a new YouTuber, even if you have a small brand, it's okay to reach out to other
people in your field, ask them to do a simple interview where you can talk about the topic, talk about
the solutions to whatever your product or business is.
In these interviews, you can obviously mention your products that you sell.
Also, give your guests the opportunity to do the same.
I think that's only fair to give them space to share their website, their products or services, as
well as your interview guests to share the interview with their own audience.
We'll get which will get more people aware of you as well.
It's one of the greatest and fastest ways to grow an audience.
It's also related to doing podcasts.
One of the best ways to grow a podcast is to do interviews with with guests.
So again, these are just a few ideas.
If you're just getting started with your channel, put these into practice.
If you're there, you're thinking, Oh man, what video should I create?
Go back to this list if you haven't done all of them, or if you've just done one training video, if
you've just done one interview, try to do more of those.
That's great content you can put out on YouTube.