(piano music) 2 2
-: Maybe you want to use YouTube to promote your business. 3 3
Today, I'm just gonna use a goat farm as an example, okay? 4 4
So, just pretend you have a goat farm. 5 5
Make sure your videos have some value for viewers. 6 6
Don't just show your store, or factory, or barn, 7 7
or whatever, and then put elevator music 8 8
in the background, okay? 9 9
Do video tutorials instead, maybe. 10 10
Or give some facts or information 11 11
of something of value to the viewer. 12 12
So, example titles. 13 13
Maybe you could make a video, 14 14
"How to make goat cheese at home." 15 15
Or, "Do it yourself goat milk yogurt." 16 16
Or, "Goat milk versus cow milk, health benefits." 17 17
But please don't make a video and call it, 18 18
"Jordan's Goat Farm", okay? 19 19
Because nobody will click on that unless she's your momma. 20 20
But, you can put that as your channel's title, 21 21
or you could put it in your channel trailer, okay? 22 22
So, I'm not saying you can't promote 23 23
the name of your business 24 24
but put some thought into the videos you upload. 25 25
Now, you might be saying to yourself, 26 26
"The whole point of me making a YouTube video 27 27
"is so that I can promote my goat farm. 28 28
"I don't want to make tutorials." 29 29
Well, promotion is absolutely pointless 30 30
if nobody watches it, and it has to have value 31 31
for the viewer to do well on YouTube. 32 32
So, go with the tutorial idea, for instance, 33 33
and then in the intro you can say, 34 34
"Hi, I'm Jordan, from Jordan's Goat Farm here, in Saskatoon, 35 35
"and I just got some fresh goat milk from the back, 36 36
"and now I'm going to teach you 37 37
"how you can make your own goat cheese." 38 38
So, that didn't take too long, and... 39 39
I'm not upset that I clicked on it 40 40
because at least I'm going to get something from you, right? 41 41
You going teach me how to make goat cheese. 42 42
So, I might even give you a thumbs up, 43 43
or I might re-watch your video 44 44
because I want to make it again. 45 45
So, you're going to get more views on a video like this. 46 46
And then, at the end of the video, you could say, 47 47
"If you want to try this at home 48 48
"and you're in the Saskatoon area, 49 49
"come check us out." 50 50
And tell the viewer how they can order the goat milk, 51 51
or whatever you're selling. 52 52
Maybe you make goat cheese, too. 53 53
Anyway, yeah, you're gonna get more views that way 54 54
than if you just plug your business and don't even bother 55 55
to offer anything of value to the viewer. 56 56
That's how YouTube works.