So here, everyone in this video, we're going to talk about platform business model.
And I think this is used by almost all tech companies or e-commerce companies, you know, also from
companies like Amazon, Uber, Airbnb, DoorDash, Tinder, almost all the companies use platform business
model.
So and this business model, you have consumer on one side and then you have a producer on one side
and then you have a platform who is connecting all the different parties.
So let's take a look at companies like Amazon.
You have customer or consumer on one side, then you have resellers on other side and then you have
a platform like Amazon, Apple, Amazon Web Site, which is connecting both the customers with the reseller.
And then Amazon is handling the payment, the logistics and all these different types of all.
Things that is going on in the process, if you look at companies like Uber, you have customer or consumer
on or so-called right or on one side and drivers on the other side.
And then you have Uber as a mobile application who is connecting both the rider and the driver or maybe
a cab owner.
So that means your producer and your consumer are connected to each other with the help of platform
and then your platform is providing value to both the consumer and the producer.
Because obviously it's really difficult for a producer to acquire a customer because they have to do
a lot more marketing, they have to build all this technology.
And also, it's very difficult for a consumer to look around different options that they can have.
And it's really easy for a platform to provide that technology or that option, both for producer and
consumer.
And then the platform is adding value to both the consumer side or on the producer side.
And because platform is adding value to both these party.
That's why they are choosing a specific fees or so-called margin.
The main purpose of having a platform business is to help both of these parties in having a match making
process.
Tools and services.
Audience building and rules and standard.
Let's start with matchmaking.
Obviously, if you're using apps like Tinder Board, the people can connect to each other.
That's a good matchmaking process.
Not only that.
Let's look at Amazon.
You can easily search product that you like from all different types of suppliers that Amazon have.
Well, that's also a matchmaking process.
You can book a cab.
Let's say you have three options or three varieties of cap, and you can book any cab that you want.
Well, that's also a matchmaking process.
Now, let's quickly understand tools and services.
Now, all visa loads which are using Amazon, they can always look for the keyword volume, which is
starting Amazon.
Based on that, they can develop new product, or maybe they can make new products or whatever they
want, and even they can also track their sales, the revenue they can also run advertising campaign.
So Amazon provides all these tools and services to all of the resellers and seem to us as well.
They also provide us a mobile app and a website to browse through different product catalogs and everything.
Then you have audience building process.
Obviously, platform will help all these producer or reseller in giving them a lot of customers and
obviously increasing their sales by the end of the day.
And that's why our platform is charging a specific commission or a margin because they are constantly
acquiring new and new customer for all these producer or reseller or cab driver so that they can also
make money.
Then you have rules and standards, and all these platforms have very strict rules and standards.
If you're letting the rules and standards of the platform, no matter you are a consumer customer or
maybe a reseller or a driver or anyone.
Chances are that they're going to pull you out of the platform because you are violating the rules and
standards.
Let's say tomorrow, if a driver is misbehaving with all of the customer or let's say all senators is
selling something unethical, then platform have the authority and they can delist all the resellers
or all the drivers from their specific mobile app or platform.
Well, that's the basic platform of overview.
We're going to dig deep and understand all these specific startup and companies in a very detailed.