I talked to my friends studying robots in different world (places)
there are cultural differences
when we discussed why do we need robots
I discussed with my friends from Korean and Japan
they think of robots more like
some machines to support us just like in the animation Doraemon
but when I talked to my friends
from Europe or from North America
they will consider robots
as working machines
or even co-workers or even business machine
ideas are pretty different
and also in different cultures
their different languages and different ways to interact with robots . And different lifestyles
meaning the robots need to do different things
for people from different culture
So earlier surveys showed
the credibility of the robot actually is different for Americans
and for Japanese
Give a guess
who gives the higher credit
of a robot
imagine the robot providing some information
Americans or Japanese
gives higher credit
to the information provided by the robot?
Well, the answer is American
and how about trust on robots
in that study was comparison
between Americans and Chinese
the results show
higher trust on Americans
how about sense of control and anthropomorphize
Chinese higher than Americans
based on these
early surveys and studies
would happen considering
what are those cultural factors
influencing users human model of a robot
and what are the factors should be considered
when we develop robot technologies
how can we designed a robot evoking satisfactory user experience across cultures
this can be a challenge
and research teams in Tsinghua University
had stepped forward
to study how cultural background can influence people's response to a robot's recommendations
Get back to the robot cat story
the robot cat coming from the future,
actually sent by the young boy's grandson's son
to support the young boy to make decisions
so their recommendations from the robot
how culture background can influence people's responses
Are recommendations from the robot
were acceptable for people from different culture or not
in this one, research team
studied Chinese and Germans
previous studies have shown
Germans has more negative attitude toward social influence of robots than Chinese
and Asian participants
well, China is in Asia, reported low self-efficacy beliefs
than non-Asian participants
all these can be considered
to design human-robot interaction
But when we say "interaction", how
natural language is very important
the robot doesn't have to say your language
but somehow someway we can use our native language
to interact with a robot
and when we say use your language to interact
there are some differences in commutation styles
For Asians particularly like Chinese
their communication style can be more indirect
to the opposite, some other cultures
may prefer direct communication style
how does the communication style influence decision-making?
If the robot communicates
in a familiar communication style
could communication be more effective?
Are users going to like
or to accept the robots better?
That's the question the first study wanted to test
It is a small study
in the study
The cultural background was considered
Chinese and Germans
and communication style was considered
implicit or explicit
and for both Chinese and Germans
this study considers
their native language and also their second language which is English
The Germans speak Deutsch
Chinese make mandarin Chinese
and most important thing for the study is
our participants were asked
to make some decisions
and robots will give some recommendations
then we wait and see
if most users, most participants
change their decision or not