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[MUSIC PLAYING]

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As a leader, you don't
just wait for a big moment.

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Motivation should
be like a habit.

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They expect that from you.

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That-- yo, that'll
always be open.

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All right?

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Back up.

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Let's go double.

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Go!

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Go, mark!

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MIKE KRZYZEWSKI (VOICEOVER):
I think over the years,

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if you ask my players
about me, they would say--

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Coach was always on.

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But being on means that
you're ready to motivate

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in an instant.

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Go, Powell.

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I'm getting your man.

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And then I'm going--
you go right there.

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If I see something, I'm not
going to wait, you know.

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But this is a really
good expression--

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you seize the moment.

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In those moments,
like before action,

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to lighten the room
by telling a joke--

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or maybe we don't have
their chairs there.

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They don't sit down.

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And so I come in earlier,
and I said, no chairs.

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You're already ready.

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We're not going
to sit down today.

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You know, we're running.

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We're defending.

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We're winning.

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We're going to be great.

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So today at practice,
practice being on that stage.

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Practice being in
the biggest game.

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And you know what?

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If we can do that
today, and then

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tomorrow, and
tomorrow, and tomorrow,

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that commitment to that level of
performance will be our habit.

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And then we'll
explode during a game.

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[MUSIC PLAYING]

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You know, AJ was going
to make a mistake.

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And two or three you guys said
right away what he should do.

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That's what we got
to start doing.

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MIKE KRZYZEWSKI
(VOICEOVER): If you

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want to be a powerful
motivator, you

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have to think about the levers
you can pull to spark something

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in your team.

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Obviously, the tone you use--

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We'll split up for
individual work, okay?

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All right, let's go.

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Let's go.

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MIKE KRZYZEWSKI (VOICEOVER):
The time of the motivation,

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and the place--

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where are you at?

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You know, do you do
something publicly?

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Privately?

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The last four
minutes of the game--

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PLAYER: Whew!

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MIKE KRZYZEWSKI:
You locked them up.

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Your defense was unbelievable.

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And this kid right here.

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PLAYER: Hell yeah!

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What does tone mean?

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Tone means being
soft and sensitive.

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Tone means being matter-of-fact.

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Tone means being excited.

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Tone means being
unbelievably passionate.

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You know, which one?

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Or a number of
things in between.

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And what tone does the team
need at that time, you know?

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And who are you saying it to?

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There are some guys that
you coach that you never

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would raise your voice to.

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It would knock them back.

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Where some guys want--

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they like to get blasted
every once in a while.

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Timing is-- are you
under time pressure?

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It has to be done in the
next 10 minutes, by tomorrow.

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Or do we have time?

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We're trying to take our
group or an individual

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to another level, and we
have time to work on that.

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And then the place--

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is it just me and you?

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Is it just me and the team?

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Is it me and the
team during a game

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in front of tens of thousands
of people and millions of people

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on TV?

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And you weigh all those things.

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Look, I believe you
follow your heart.

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You follow your instincts.

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And then you be you.

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Be you.

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And then when it's over,
evaluate you and say,

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I like that.

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I made a mistake in this.

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Man, I hit on something here.

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And that's you
growing as a leader.

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And understand that what you
did one year or one quarter

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may not work in the next quarter
because tone, time, and place

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can change.

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And definitely for me,
it changes each year

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because I have a
different group.

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I even have an--

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I think this is
really important.

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Individually, you can
be on my team one year,

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and you're a sophomore.

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And I've had to motivate
and coach you a certain way.

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But we've grown together.

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And you've grown.

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Your junior year, I
coach you differently.

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That's one of the
beauties of leadership.

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You have an ever-changing
landscape upon which to lead.

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You should want to
stay on it all the time

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if you want to be a leader.

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[MUSIC PLAYING]

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Getting to know your
people is really

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one of the most interesting
things about leadership--

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getting to know them
individually and collectively.

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And when you do that,
you figure out ways

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in how you motivate them.

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How do you get them to do more?

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I think goals are important.

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Like-- what's the
goal of our group?

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What are your individual goals?

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How do the goals of the
individual interact and really

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go right in concert with
the goals of the group?

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You're empowering
them and helping them.

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It's different from inspiring.

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I might have a film
or whatever that would

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motivate too a little bit.

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But it inspires.

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It moves your emotions.

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Motivation doesn't
necessarily move your emotion.

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It moves your
abilities, your talents.

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It gets your talents better.

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I need my best player
to shoot the ball.

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When you shoot the ball,
it's an inexact science.

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You don't hit every
time you shoot the ball.

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Like we wouldn't be
here today as a program

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if it wasn't for Johnny
Dawkins, my first All-American.

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And he sometimes was
too hard on himself.

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And in a game, if he
missed three or four shots

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to begin with--

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I knew he was going to take
16 to 20 shots in a game--

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he could miss 4 and
hit 10 in a row.

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But if he missed the first
four, he would stop shooting.

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And that wouldn't be
good for our team.

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So I got a thing with
him where if he missed

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a few, at a timeout I said,
I'm calling a play for you,

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and you have to shoot the ball.

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You have to shoot the ball.

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For the next four minutes,
every shot you take is my shot.

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So you're 0 for 4 with yours.

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At the next timeout--

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you were 2 for 3 with my shots.

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Keep taking my shots.

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All right?

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One of our most humble
players was Grant Hill.

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As a freshman, after
our first practice,

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I had two All-Americans
on the team.

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This is the team that won our
first national championship.

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After the first practice,
I bring them to me

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and I said, who's the
best player on the team?

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And they said, Grant Hill,
our freshman-- first practice.

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And I said, well, he
does not know that.

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And he is so humble
you guys need

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to talk to him throughout the
season to get him to do more.

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And one of the great passes
in a national championship

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game against Kansas--

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Bobby Hurley's dribbling
the ball down the court.

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And at half-court,
he sees Grant Hill,

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and he throws it from half-court
on the side towards the bucket.

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And Grant Hill jumps way above
the rim, gets it, and jams it.

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[CROWD ROARING]

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I have a picture of that.

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That play started after
that first practice.

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We made each other better by
saying, you are that good.

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00:09:04,560 --> 00:09:09,050
And I love that when you have
that type of camaraderie where

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the old is not
intimidated by the young.

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There's talk both ways, like--

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we're going to be
better if you're better.

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I'm going to be better
if you're better.

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Let's all get better.

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And that environment
is the environment

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that produces championships.

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[CELLO PLAYING]

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Motivation isn't
always tactical.

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Sometimes in the moment, you can
get the most out of your team

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by making them feel
something so strongly they

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00:09:44,200 --> 00:09:47,680
rise to a higher level.

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00:09:47,680 --> 00:09:50,950
If you'll indulge me,
I'd like to tell you

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a really great story.

193
00:09:52,320 --> 00:09:54,430
It's an inspirational story.

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00:09:54,430 --> 00:09:58,720
With the Olympic team in
2008, we went to New York,

195
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and we're doing
a publicity tour.

196
00:10:00,640 --> 00:10:03,730
But then we went out on a ferry.

197
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And I brought all of them
over to the side of the boat,

198
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and I said, there's
the Statue of Liberty.

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00:10:08,680 --> 00:10:10,840
You see that other
place over here?

200
00:10:10,840 --> 00:10:13,040
That's called Ellis Island.

201
00:10:13,035 --> 00:10:14,415
Do you know what
Ellis Island is?

202
00:10:14,410 --> 00:10:16,090
And a couple of
them, they knew it.

203
00:10:16,090 --> 00:10:17,300
And this is true.

204
00:10:17,300 --> 00:10:21,610
I said, 100 years ago, my
grandfather, Josef Pituch,

205
00:10:21,610 --> 00:10:23,330
came from Poland.

206
00:10:23,330 --> 00:10:25,330
And he was at Ellis Island.

207
00:10:25,330 --> 00:10:27,850
And I'm in the Ellis
Island Hall of Fame

208
00:10:27,850 --> 00:10:29,850
because of my grandfather.

209
00:10:29,845 --> 00:10:32,525
And my grandfather-- and this
is where it's embellished--

210
00:10:32,520 --> 00:10:35,890
I said, my grandfather's sitting
there with two suitcases.

211
00:10:35,890 --> 00:10:37,240
Wally's on his right.

212
00:10:37,240 --> 00:10:39,280
Sasha's on his-- on his left.

213
00:10:39,280 --> 00:10:44,260
He said, Wally, Sash,
100 years from now,

214
00:10:44,260 --> 00:10:48,880
my grandson Mike is going to
coach the United States Olympic

215
00:10:48,880 --> 00:10:49,780
team.

216
00:10:49,780 --> 00:10:52,270
Wally and Sasha-- ah,
you're a dumb Polish guy.

217
00:10:52,270 --> 00:10:54,670
There's no way that's
going to happen.

218
00:10:54,670 --> 00:10:55,900
He says, no, no.

219
00:10:55,900 --> 00:10:57,900
Mike is gonna be really good.

220
00:10:57,895 --> 00:11:00,165
And the guys on the
team are laughing.

221
00:11:00,160 --> 00:11:02,780
And I knew a little bit
about their backgrounds,

222
00:11:02,780 --> 00:11:06,760
whether it be from
slavery or where

223
00:11:06,760 --> 00:11:10,630
somebody had to pay a
price for them to be there.

224
00:11:10,630 --> 00:11:15,220
And I said-- and I said, you
know, you're all laughing.

225
00:11:15,220 --> 00:11:20,260
But there's a reason we're on
this boat, and it's not us.

226
00:11:20,260 --> 00:11:22,240
It's what somebody
in our families

227
00:11:22,240 --> 00:11:26,230
did for us, the sacrifices
and the courage they had.

228
00:11:26,232 --> 00:11:27,942
And I always liked to
make sure that they

229
00:11:27,940 --> 00:11:29,470
looked into the future.

230
00:11:29,470 --> 00:11:31,420
And I get chills even
telling this story.

231
00:11:31,420 --> 00:11:35,800
I said-- on August
24, we're going

232
00:11:35,800 --> 00:11:39,240
to be playing for the
gold medal in Beijing.

233
00:11:39,240 --> 00:11:42,120
And we're going
to be introduced.

234
00:11:42,120 --> 00:11:46,670
And our national anthem
is going to be played.

235
00:11:46,665 --> 00:11:50,705
And on that day, I want you to
have your hand over your heart.

236
00:11:50,700 --> 00:11:53,190
And I want you to
dedicate that gold medal

237
00:11:53,190 --> 00:11:56,220
game to the person
you're thinking about

238
00:11:56,220 --> 00:11:59,640
right now who has
made it possible

239
00:11:59,640 --> 00:12:04,740
for you to be in Beijing
and to win a gold medal.

240
00:12:04,740 --> 00:12:07,290
And it got really silent.

241
00:12:07,290 --> 00:12:10,800
My feeling is to
create situations

242
00:12:10,800 --> 00:12:13,570
like that where people feel it.

243
00:12:13,570 --> 00:12:16,500
And by the way, we did
win the gold medal--

244
00:12:16,500 --> 00:12:19,710
because they were inspired,
they were playing for something

245
00:12:19,710 --> 00:12:24,210
bigger than them, they owned
it, they had common ground.

246
00:12:24,210 --> 00:12:27,630
August 24 comes,
everyone's like this,

247
00:12:27,630 --> 00:12:29,580
and there are a few guys crying.

248
00:12:29,580 --> 00:12:31,590
And so God bless them.

249
00:12:31,590 --> 00:12:37,540
And that journey with
them-- it was a short one--

250
00:12:37,540 --> 00:12:40,060
but it was so damn fulfilling.

251
00:12:40,060 --> 00:12:41,860
It was so damn fulfilling.

252
00:12:44,820 --> 00:12:47,070
I know what you
might be thinking--

253
00:12:47,070 --> 00:12:49,710
like, that may work
for you in sport.

254
00:12:49,710 --> 00:12:52,830
But really, on the
workplace, it sounds--

255
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eh, you know.

256
00:12:56,170 --> 00:12:58,210
Don't think that way.

257
00:12:58,210 --> 00:13:01,390
You know, I had to make that
decision coaching LeBron

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James, Kobe Bryant, all these--

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the best players in the world.

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They loved it.

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They did not like it.

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They loved it.

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And then try it.

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Try it.

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You have to try things
so that you improve.

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Like with the US team, when
we won in Beijing in 2008,

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my daughter and I
wrote a book on it--

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The Gold Standard.

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And Jamie, my daughter,
was talking to Kobe Bryant.

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And Kobe said, you know,
your dad and his staff--

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they motivate me every day.

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He said, I'm not
accustomed to that.

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I'm accustomed to getting paid.

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You know, I get
paid a lot of money.

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It's so good to be motivated.

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Someone is doing the
little bit extra that's

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needed to get extra out of me.

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Although I think I'm
giving everything I can,

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that little bit of
motivation helps

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me give a little bit more.

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[MUSIC PLAYING]

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The word "fear" is
not a bad thing.

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00:14:16,740 --> 00:14:21,650
You know, you shouldn't just
lead by fear all the time.

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00:14:21,650 --> 00:14:24,830
But fear can be
used as a vehicle

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00:14:24,830 --> 00:14:30,870
in developing an outstanding
team at certain times.

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00:14:30,870 --> 00:14:32,810
Fear should not
be introduced when

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00:14:32,810 --> 00:14:38,510
performance is involved because
you're just going to get tight.

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00:14:38,510 --> 00:14:40,430
And the relationship
that you would

289
00:14:40,430 --> 00:14:43,940
form with that person
based on fear--

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00:14:43,940 --> 00:14:46,050
it'll have a limit.

291
00:14:46,050 --> 00:14:48,480
So I wouldn't use
it in performance.

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00:14:48,480 --> 00:14:52,510
I found that that is not a
good thing over the years.

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00:14:52,512 --> 00:14:56,182
However, when it comes
to somebody violating

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00:14:56,180 --> 00:15:00,950
one of your standards or values
when they're doing something

295
00:15:00,950 --> 00:15:06,890
that's detrimental to
themselves or to the team,

296
00:15:06,890 --> 00:15:07,970
fear is a good thing.

297
00:15:07,970 --> 00:15:11,300
Like look, you've
got to change that.

298
00:15:11,300 --> 00:15:14,150
If you don't change that,
this is what I'm going to do.

299
00:15:14,150 --> 00:15:17,330
Or-- I'm already doing that.

300
00:15:17,330 --> 00:15:21,720
You have-- they have
to be held accountable.

301
00:15:21,717 --> 00:15:24,797
Fearful-- they
should be fearful.

302
00:15:24,800 --> 00:15:29,600
Yeah, because they should know
that you are going to back up

303
00:15:29,600 --> 00:15:31,590
what you're going to do.

304
00:15:31,590 --> 00:15:36,350
I would tell a kid, you know,
look, I've done that before.

305
00:15:36,350 --> 00:15:39,860
This is between the
two of us right now.

306
00:15:39,860 --> 00:15:45,110
If you don't change, I'm getting
your parents involved, okay?

307
00:15:45,110 --> 00:15:46,490
And we're going to do this.

308
00:15:46,490 --> 00:15:51,110
In other words, it
can escalate more.

309
00:15:51,110 --> 00:15:56,900
But it also gives you a chance
to develop a really trusting

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00:15:56,900 --> 00:15:59,420
relationship with someone.

311
00:15:59,420 --> 00:16:06,260
Like-- I'm going to work with
you, but if you do this, boom.

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00:16:06,260 --> 00:16:08,820
This is going to happen.

313
00:16:08,820 --> 00:16:12,620
I've always worked
with somebody.

314
00:16:12,620 --> 00:16:14,390
And then at times--

315
00:16:14,390 --> 00:16:19,590
very, very seldom-- you had
to stop that relationship.

316
00:16:19,590 --> 00:16:23,730
Very seldom-- but it shouldn't
be that's the first thing

317
00:16:23,730 --> 00:16:25,030
you do.

318
00:16:25,027 --> 00:16:29,397
Because the potential-- if he's
on-- he or she is on your team,

319
00:16:29,400 --> 00:16:35,910
means that you saw something
in them that was really good.

320
00:16:35,910 --> 00:16:40,440
If this thing that they're
fighting or that doesn't fit

321
00:16:40,440 --> 00:16:48,660
is in the way, if you removed
it, you might find a treasure,

322
00:16:48,660 --> 00:16:49,160
you know?

323
00:16:49,160 --> 00:16:52,880
And so I wouldn't give
up on it right away.

324
00:16:52,880 --> 00:16:55,900
I wouldn't give up
on that relationship.

325
00:16:55,895 --> 00:17:00,265
Look, it's simple--
motivating people is really

326
00:17:00,260 --> 00:17:03,020
connecting with people.

327
00:17:03,020 --> 00:17:06,110
Motivating your team
effectively requires

328
00:17:06,109 --> 00:17:09,289
thought, strategy, and feelings.

329
00:17:09,290 --> 00:17:13,070
As you get ready to motivate,
consider your tone, time,

330
00:17:13,069 --> 00:17:13,999
and place.

331
00:17:14,000 --> 00:17:17,630
These levers will help you
fine-tune your approach

332
00:17:17,630 --> 00:17:19,020
to the moment.

333
00:17:19,017 --> 00:17:23,667
Not everyone or every team
is motivated in the same way.

334
00:17:23,670 --> 00:17:27,920
And when all else fails,
make your team feel.

335
00:17:27,920 --> 00:17:31,480
Connect with the
emotion of the moment.


