现在让我们更具体地谈谈如何扩大您的受众群体 now let's talk more specifically about how to grow your audience
所以首先你需要有你现在添加的这个值 so first you need to have this value that you're adding now
确切地弄清楚要添加的值是您要定义的 to figure out exactly what value to add you you want to define
你是谁，你是一名摄影师，如果是的话 who you are are you a photographer well if so
您应该考虑的价值可能是 the value you should be considering is maybe
提供服务或提供视觉灵感 offering a service or providing visual inspiration
你是美食博主吗？再次提供服务 are you a food blogger well again offering a service
嗯将与摄影师提供的服务不同 um going to be different than the service that a photographer offers
嗯，提供资源，增加幸福等等 um providing resources and adding happiness and so on and so forth
所以增加这个价值将会是这样的 so adding that value is something that is going to be so
正如我们在第三部分中谈到的那样重要 so important as we talked about in part three
现在除此之外，让我们谈谈您可以脱颖而出的方法，您甚至 now beyond that let's talk about ways that you can stand out how do you even
有点让自己注意到 sort of get yourself noticed
好吧，首先你可以脱颖而出 well number one you can stand out by doing it first
例如，这是您所在领域的第一个 so this is being the first in your field for example
smitten kitchen 是最早的美食博主之一 smitten kitchen is one of the first food bloggers
这是另一种你可以脱颖而出的方式 that's out there another way that you can stand out though
如果你不能先做到，你就可以做到最好 if you can't do it first is you could do it best
alison wu 不是最早的美食博主之一，而是 alison wu is not one of the first food bloggers but
她是一位博主，拥有最好的冰沙碗选择之一 she is a blogger who has one of the best selections of smoothie bowls out there
在互联网上另一种脱颖而出并受到关注的方式 on the internet another way to stand out and get noticed
是创造杀手级内容 louisa brimble is to create killer content louisa brimble
嗯对我来说只是创造最疯狂的摄影师吗 is um a photographer who to me just creates the most insane
内容就像这样哦，我的上帝，看看那个 content it's just like so oh my god like look at that
嗯，另一种脱颖而出的方法是成为 um another way to stand out is to become an
你所在领域的专家 嗯，如果你是你所做工作的专家 expert in your field um if you are an expert at what you do
你会自然而然地从你周围的人中脱颖而出，因为你 you're naturally going to stand out from those around you because you
是知识的来源，而脱颖而出的第五种方式是留下来 are a source of knowledge and a fifth way to stand out is to stay
相关的让我们把它从美国带回李 relevant let's bring it back to li from america
她一直保持相关性 she has stayed relevant by
保持时尚，嗯，绝对以她自己的方式去做 staying on what's sort of trendy and um definitely doing it in her own way
但也这样做是因为这是很多人的事情 but also doing it because it's something that so many people
嗯正在他们的生活中，因此它是 um are doing in their lives and therefore it is
相关的事情 a relevant thing
除此之外，可以说是 beyond that something that is arguably the
我想让你带走的最重要的东西 the most important thing i want you to take away from
这个单位是真的不需要那么多人 this unit is that you really don't need that many people
为了在这项业务中取得成功，让我们一起阅读这句话 to make it in this business so let's read this quote together to be
一个你不需要的成功创造者 你不需要的数百万 a successful creator you don't need millions you don't need
数百万美元或数百万客户 millions of dollars or millions of customers
数百万客户或数百万粉丝以工匠为生 millions of clients or millions of fans to make a living as a craftsperson
摄影师音乐家设计师作者和你 photographer musician designer author and you
只需要数千名真正的粉丝 真正的粉丝被定义为会 only need thousands of true fans a true fan is defined as a fan that will
买任何你生产的东西 这些铁杆粉丝会开 200 英里 buy anything you produce these die hard fans will drive 200 miles
看你唱歌他们会买精装本和平装本 to see you sing they will buy the hardback and paperback
和你的书的有声版本，他们将购买你的下一个小雕像 and audible versions of your book they will purchase your next figurine
看不见的他们将为最好的 DVD 付费 sight unseen they will pay for the best of dvd
您的免费 YouTube 频道的版本，他们将出现一次 version of your free youtube channel they will come to your chef's table once
一个月，如果你有大约一千个这样的真正的粉丝，也被称为 a month if you have roughly a thousand of true fans like this also known as
超级粉丝，如果你满足，你就可以谋生 super fans you can make a living if you're content
谋生而不是发财，这对我来说太重要了 to make a living but not a fortune and this is just so important to me
因为我们正处于一个由喜欢的数量来定义我们的时代 because we are in a day and age when we are defined by the number of likes we
得到我们得到的受欢迎程度的评论数 get the number of comments we get the popularity of
我们的呃照片和我们的你知道一切 our uh photos and our you know everything it's
就像我们一样，我想有十万粉丝 all about like we i wanna have a hundred thousand followers on
instagram 我想在 Instagram 上有 20 万粉丝哦，我的 instagram i wanna have two hundred thousand followers on instagram oh my
天啊 她在 Instagram 上只有两万粉丝 god she only has twenty thousand followers on instagram
但这是一种可怕的看待事物的方式 but that's a horrible way of looking at things
是这样 it is so
不断地认为你需要更多只是有毒的 just toxic to be constantly thinking that you need more
为了成功，越来越大越来越大，尤其是作为 and more and more bigger bigger bigger in order to succeed and especially as
我们是这样的创造者，我们非常专注于什么 creators we're so we're we're so hyper focused on what
无论如何，我们都在做，而且非常重要，并且总是试图成为 we're doing anyways and so critical and always trying to be
最好把自己踢倒 better that kicking yourself over
想要拥有越来越多的 wanting to have more more and more in terms of
你的粉丝数量是不可持续的 your amount of fans is just not sustainable
而且你真的只需要一千也是完全正确的 and it's also just completely true that you really do only need a thousand
真正的真正的粉丝 true true true fans
所以这个单元的最后一部分是讲修炼方法 so the last part of this unit is talking about ways to cultivate
你的一千名忠实粉丝培养质量胜于数量的方法 your thousand true fans ways to cultivate quality over quantity
因为如果你能拥有这真的很强大 because if you can have this really strong
感受到这种令人难以置信的强大联系的相互联系的一群人 connected group of individuals who feel this incredibly strong connection
对你来说，这就是你在这方面取得成功所需要的一切 to you that's all you need to succeed in this
通过培养你的千人来经营这样一种方式 business so one way by cultivating your thousand
真正的粉丝是鼓励参与 我会通过经常提出问题来做到这一点 true fans is to encourage participation i'll do this by often posing questions
并询问人们在寻找什么或什么 and asking what people are looking for or what
他们想用另一种方式来培养你的一千人 they're in the mood for another way to cultivate your thousand
真正的粉丝是对他们表示赞赏 true fans is by showing appreciation for them
所以当我刚开始摄影学校时，它被称为摄影 so when i just started photography school it was then called photography
研讨会，但我会重新发布我学生的照片 workshop but i would repost photos that my students
正在做嗯和展示 were doing um and show
我为他们所做的事表现出对你的赞赏而感到自豪 how proud i was of what they were doing by showing that appreciation you
立即建立更牢固的联系和更牢固的纽带 instantly create a stronger connection and a stronger bond
培养一千名忠实粉丝的另一种方式是在幕后展示 another way of cultivating your thousand true fans is showing behind the scenes
通过这样做，它会让你更亲近，更个性化 by doing this it makes you more relatable and more personal it shows
你是真实的，你不仅仅是某种 that you're real and you're not just some sort of
远处的海市蜃楼另一种方式是放弃 mirage in the distance another way is by giving away as much as
可能嗯这与增加价值有关 possible um this has to do with adding value
给你的观众，因为你给他们的东西会 to your audience because you are giving them things that will
让他们的生活更快乐，嗯 make their life more happy and um
更有价值，我猜是最好的表达方式，所以我会 more valuable i i guess is the best really way to say it so um i'll
从字面上尽可能多地放弃 give away as much as possible literally by
免费赠送食谱 赠送东西和赠品 giving recipes away for free giving away things and giveaways
或为我所做的事情提供提示和技巧 or giving tips and tricks to what i do sort of like that
就像在里面看看如何让事情发生 like inside look at how to make something happen
培养一千名忠实粉丝的另一种方式是倾听和参与 another way of cultivating your thousand true fans is by listening and engaging
所以我有时会像你们想看到的那样发帖 so i um will sometimes post like what do you guys want to see
嗯这个或这个这个或这个我做了其中一个 um this or this this or this and i did one of those
嗯 instagram 故事民意调查我做了这个或这个 um instagram story polls where i did of this or this
就像我不知道什么，或者 and it was like i don't know something and or
枫山核桃或枫肉桂粘面包 maple pecan or maple cinnamon sticky buns
所以我听了人们不得不说的，他们中的大多数人都想要枫开始 and so i listened to what people had to say and most of them wanted maple began
粘或抱歉的枫肉桂粘面包和 sticky or sorry maple cinnamon sticky buns and
所以我发布了它，我也让人们知道，就像嗯 so i posted it and i let people know too like um
你喜欢我下一个 Instagram 故事时的样子 you like when i did my next instagram story i was like
你们说你想要这些，就像我们正在做的那样，这让人们 you guys said you wanted these so like we're doing them and it makes people
感觉被听到感觉就像你实际上 feel heard feeling like you are actually
倾听，他们有发言权，他们可以与你交流 listening and that they have a voice and they can communicate with you
然后培养一千名真正粉丝的最后方法是通过 and then the last way to cultivate a thousand true fans is by
建立社区关系就是这样 having community relationships this is something that's so
重要的嗯因为它表明你是这个的一部分 important um because it shows that you are a part of this
更大的社区，不仅仅是你自己 bigger community that's not just yourself
嗯，这也向人们表明你是认真的 um it also shows to people that you are you are serious about what you do
并且您关心您所在的社区 and that you care about the community that you were a part of
嗯，这不仅仅是你为自己的个人所做的一些转瞬即逝的事情 um that this isn't just some fleeting thing that you do for your own personal
获得你，这就是你创建社区的方式 gain that you this is this is how you create community
所以在回顾如何扩大你的观众群时 so in reviewing how to grow your audience
非常重要 it's incredibly important to
脱颖而出，有很多方法可以做到 stand out and there's many ways to do that you can
先做 做最好 创造杀手级内容 do it first do it best create killer content
成为专家并保持相关性，嗯超越 become an expert and stay relevant and um beyond
脱颖而出，认识到这一点很重要 standing out it's important to recognize that
你真的只需要一千个真正的粉丝 you really only need a thousand true fans
所以要培养这些真正的粉丝，你需要做一些事情 so to cultivate these true fans you need to do things that
鼓励高质量的关系，而不是拥有大 encourage a quality relationship over having a large
表面水平关系的数量，因此获得这些质量的方法 quantity of surface level relationships so ways to have these quality
关系或通过鼓励参与之类的事情 relationships or by doing things like encouraging participation
表示感谢，在幕后尽可能多地赠送 showing appreciation showing behind the scenes giving away as much as possible
倾听和参与并建立社区关系 listening and engaging and having community relationships