the world is busy the way you break
through
is by breaking patterns i think people
have now aspired
to be an entrepreneur when they're not
and those are the people
that are going through depression are
suicidal
are unhappy because they're in a game
that doesn't match them
let's come out of this leaning into
humility and gratitude
and that will be the springboard to
everything you want
need motivation watch a top 10 with
believe nation
hey it's evan carmichael and i make
these videos because chances are
you are the most ambitious person in
your circle but you know you're capable
of more
and you get that push by surrounding
yourself with the best so today let's
learn from one of the best
gary vaynerchuk and my take on his top
10 rules for success
enjoy okay let's kick it off with rule
number one be grateful
let's come out of this leaning into
humility and gratitude
and that will be the springboard to
everything you want if you can
like just be grateful yes you lost your
job or your business not as good but
your
grandfather didn't die from corona you
know just be grateful like grateful for
the time you're spending with family now
grateful for the innovation time the
thinking time
i'm sleeping more than ever i put on a
couple pounds so i got to be a little
bit more careful but i'm gaining real
muscle i'm starting to really do it
strong man
playing ball soon uh but i'm not gonna
dodge you on that you're too good but um
gratitude and humility
rule number two have no regrets other
people i'm watching
here are 24 and are regretting already
i'm like okay
i need to help them think about this
because that's a bad framework because
if you regret if you're that insecure
if you're that if that's your
perspective then you have no right
answer
because if you go and travel and you're
34 you're whatever
you are financially or professionally at
34 you're like
i should have worked more [ __ ] argentina
if
if you know or if you do the other thing
and you work your face off you're like
i ended up just like gary all my friends
had fun and yeah i got a million bucks
at the bank but i'm
sad because i wish i went to the
beach more often so so either you're in
that framework or you're not which is
which is a great way to put a bow on
everything i've been telling you
you want to blame other people the
government google
knock yourself out you will go to the
grave blaming somebody for something
rule number three love the game i think
people have now
aspired to be an entrepreneur when
they're not and those are the people
that are going through depression are
suicidal
are unhappy because they're in a game
that doesn't match
them so when i say that it leads
i'm playing chess it's never a one size
one-size-fits-all i want to see what the
person says next
i'm looking for the tell got it brother
yeah like i'm like you know well listen
don't over stress you got patience
your 20s is a good high risk high reward
time if it's in you like
if you said that to me if gary said to
gary
you know go to europe go this i'd be
like [ __ ] you right me too
well that's what i'm looking for okay
because when the kid says
yeah you're right i'm like uh-huh
and i could i couldn't breathe and i
couldn't breathe
yeah i had to i had to do it every
second i couldn't breathe
this is when you're a natural purebred
you're in beyonce lebron
pablo picasso category you're an artist
you're an artist there was no choice i'm
not doing this for the
flex or the gram or the money or the
house or the jet or the i don't want a
single thing i don't want to be part of
any
exclusive club i don't need an island i
don't need how i need the game
yeah game rule number four break the
patterns
sales and marketing is mixed and that
means you're actually doing sales
and if marketing is put into a place
where it's all upside
because marketing is gray it is
intuitive right
so if if the rule is five hundred
thousand i'm making [ __ ]
and like there's no like at the end of
the day it's like if you were the head
of it for me i'd be like it's 500 000
and my team will tell you this james
will definitely tell you this it's like
i don't give a [ __ ] we'll talk at the
end of the year explain yourself
but i have no judgment i'm not booing or
cheering
along the game just tell me when it's
triple zero and explain to me why we
lost 112 to 88 or why we won 112 to 88
and you just hold that person
accountable
that's how marketing needs to work
because that's marketing
you have to be able to do something
ridiculous like buy 50 000 worth of
bananas and send them to dentists
just because it's so ludicrous that
they're like what the [ __ ]
you see where i'm going now like like as
as silly as what i just said to you
you you would be shocked how smart what
i just said
actually is based on how silly it sounds
the world is busy
yeah the way you break through is by
breaking patterns
if you're a dentist and you get a banana
sent to you in the mail
and you wrote a note on it in pen that's
just weird
weird enough to give you awareness also
if you want to build more confidence the
sign says it can take up to 254 days
of consecutive action to successfully
build
a habit so i've created a free program
for you where every day
for 254 days i will send you an unlisted
video to your email
absolutely free to help you build your
confidence the link to join is in the
description below
we are strong we're really
strong we're just being sold that we're
not
because there's a lot of money in a
success
world please understand that success is
happiness
not net dollars in i always choose
positivity
i look at other people around me it's
not just about me that are winning they
choose positivity
i look at people around me that are not
winning that are not progressing that
are not advancing they're choosing
negativity
rule number five have self-awareness i
do not like negativity and so in my
early years
since i started running companies right
from the beginning
my historic vulnerability that i
continue to work on and is far great in
a better place than it used to be
is in my unbelievable disdain
for confrontation and negativity i
wasn't
candorous enough and would surprise
people
when i would fire them and
also created a level of entitlement
which usually led
to the firing because they weren't
getting negative feedback they were just
getting positive reinforcement
and suddenly something happened and they
became delusional and
unfortunately it wasn't that suddenly
something happened for the last
three years they've always been bad at
these three things
i just don't focus on negatives i focus
on positives
they don't hear anything about it and
then they get called into the meeting
probably thinking they're about to get a
raise because four weeks ago i gave them
a high five about
something they do do well and then i'm
like hey jan
hey rick you know we're gonna have to
talk about you not being here and they
would be
flabbergasted and i
would defend my actions to myself in my
20s and early 30s on their delusional
how did they not know couldn't they tell
but
but a lot of people don't deploy the
self-awareness that i was gifted with
it's not you know
uh and and more importantly employees
always have other side like everybody
there's always two sides to a story so
over the last three or four years and
i'll tell you that my brother aj
who was 22 years old when he became my
partner at vayner media 10 years ago
he is far you know
he's a good balance my dad is over
critical and only focused on the
negative
so i think i naturally was over positive
but then being in the same company with
him and a father-son
i almost had to be a hundred percent
positive to offset
100 negative and that's the truth rule
number six
face your fears you need to figure out
who you're most upset about losing in
front
it's literally of here that's great
then you need to start really thinking
about
creating behavior to make yourself lose
more
you basically are in the same place that
a
slow maturing 11 year old is
who hasn't started swimming yet the only
answer to your question is to jump in
the pool
if you were like my younger sister i
would tell you that everything you
should do for the next five years
are things that you're likely going to
lose at until it becomes so numb
that it changes your relationship with
losing
losing hating to lose in the way that
you're describing it
is completely predicated on not being
able to deal with other people's
judgment
and that is a tough spot to be in
you know
you gotta reconcile that with i'm
probably the most competitive person
i've ever met
or just in the mix with the other people
so
i'm trying to win i don't
want to lose but i respect
the game enough to accept it and i
weirdly get good tingles from it because
it excites me to try again
rule number seven follow the 80 20 rule
everybody [ __ ] up marketing because
they're gonna always lean into sales
because they need to hit short term
objectives the end that's where
leadership has to come in
and create rules for engagement
so i love 80 20 it's why i love army and
navy seals
it's why i win i create businesses
like vayner that is my foundation of 80
and then i taste with 20 around it
that's how vayner x got built and then
even outside the vayner universe that's
how the k-swiss and the empathy winds
and
all that this is how it all works
that's marketing yeah because
everybody's a sales like you're a sales
organization
so let's put a little fund on the side
or a little team on the side and that's
marketing
and if it goes to dead zero you've
decided at the macro level
that eight hundred thousand dollars to
dead zero is super fine by me
because you know it's not gonna be dead
zero but now you've created autonomy
and lack of confusion and to actually
make that happen rule number eight
be practical if you actually knew that
you would never find out
what the alternative was it would get
real good
you know how easy it is for me to make
decisions super easy
do you know why i wouldn't know what the
alternative was
you don't understand because you it's
not practical
i don't have time to dwell on the fact
that i passed on uber twice which was my
best friend of any investment that i
made every person i invested in was not
as close to me as travis was
and for some miraculous cosmic reason i
passed on uber twice which made up means
that my 50 000 investment
which would have been worth 700 million
dollars today
didn't happen and when i tell you i
don't think about it
at all here's why i'm smart and
thoughtful enough
about knowing how life works had i made
that investment
everything would be different maybe i'd
be going to
india to give a keynote about that
investment because i would have much
bigger profile much different resources
and maybe in that private flight
maybe that flight would have gone down
and i would be
so you dead don't overthink the other
possibilities because i always find that
that's hard it's the biggest weakness
everyone has
they're trying to spend time on
something that doesn't exist
there is no time machine sorry you
picked the wrong school
or sorority or girlfriend
or major i'm sorry
what are we gonna do what are we gonna
build a time machine here
that's your practical optimism it sure
is
because it's both optimistic and way
more practical
rule number nine treat your employees
well
what is one piece of feedback you're
most curious the truth
yeah but about what whatever the hell is
in front of them
running an operation is not a education
or philosophical
exercise what do i want i want to know
exactly what is an issue operationally
right this second to you from your
perspective
and you running your world and how can i
help
on your leadership what are you most
curious about the reverse of that coin
what can i do to put you in the best
position to succeed
are you looking to talk to me more often
are you talking to me less
do you need fi do you need some leeway
with your financial p l
do you need me to rah-rah the troops do
you want me to go talk to the most
senior client
because the client that you work with
which is the second most senior client
is giving you a very difficult time i am
in the
ambulance fire fighting emergency doctor
bat phone business i am only built
to act in helping for you to succeed
within this framework and rule number 10
the last one before very special bonus
clip
is build momentum the things we said no
to
that were actually the trigger to a
hotter to a streak
to heater that we said i i hope that
heaven is where it
shows you what life would have been
based on choices
i loved that i didn't go to some
night where at night would have been
these two people that would have made
this deal with me like
i love knowing that like momentum is
based on choice that i've missed
momentum many times in my life and that
i've gotten momentum many times in my
life and i love that part of the game
actually which is like
decisions actually matter and sometimes
when you have the humility to go to a
thing that doesn't seem right
you get you get something that triggers
a domino and sometimes when you go to
something you're like i mean i remember
sitting down there's one meeting i
remember very vividly with howard
schultz i had a meeting with howard
schultz
to kind of just i was getting hot
getting in this you know and like i got
connected
i remember sitting four minutes before
i'm like i'm about to walk in here
and i'm about to blow this dude's face
off and it's gonna be a foundational
thing
i walked in we had a 15-minute meeting
20-minute meeting and
nothing's happened and
i didn't feel like i had an off day i
felt like i gave it but it didn't click
whereas
when i went to go see jimmy iveen uh for
this meeting i'm like i'm going to blow
his face off within three minutes he's
like
you're next simon cowell and he casted
me in the apple show playing in the apps
with will i am
gwyneth paltrow and jessica and if that
show actually got seen
unfortunately it was before all the ott
stuff and the way tv
like that would have been white and that
would have been one of the moments so
you know the reality is is that wow you
know like
i love that kind of [ __ ] and then i love
i'm trying to think of like something
good where like who'd i meet randomly
like i'm trying to think of a real
logical thing well
you know i took a meeting with the jets
president at a bagel store because he
wanted to sell me a sky box
i told him about where the world was
going we became great friends that's
matt higgins who's on shark tank who's
steve ross's
right hand there that led to him leaving
the jets years later going
to the steve austin dolphins that became
the gentleman who bought a piece of my
company
and like that beca that bagel meeting
became monster meeting for me and i
didn't know who matt higgins was going
into it so
i i i love chance i love momentum and i
love what starts momentum that's where i
just took this
yeah more than to remind everybody right
now say yes
you know one thing that i hate about
people that haven't achieved anything
and people that have achieved everything
they overvalue their time
and it's a tricky one if you haven't
gotten there yet
what's your people like gary i'm not
doing that pro bono work i should be
compensated i'm like bro
your word your work's worth nothing like
there's 700 000 video makers
that i can that i can tweet right now
like sorry like like when your work's
not worth anything
like when no humility and then and then
on the
and then again no humility when people
get fancy they don't take i take
so many small meetings i do so many
things like tea with gary vee
in the morning during this covert crisis
to like just
help and once every eight thousand times
it helps me
now i've got a special bonus clip that i
think you're gonna enjoy but before that
it's time for the question of the day i
want to know
what was your single biggest takeaway
from this video
and what is your plan of action that
you're going to execute this week
to make some immediate momentum happen
when you just get
motivated and watch a video you have a
35
chance of following through that's what
the science says but
when you write down what time what day
what place you're actually going to
execute when you create the plan
you have a 91 chance of following
through
and i want that for you and when you
commit to people publicly
you increase your chances even more of
actually doing it
so i want to know what your single
biggest takeaway from this video was
and your specific plan of action
to actually get the result you're after
let me know put it down the comments
below
because i want to celebrate you
i am blown away by how many employees
have made judgments on their
organizations
without trying to address it
the amount of my employees that come
into my office on year three
call my bluff finally to address
something i address it
in 48 hours within a month whatever the
issue is they come back and say i can't
believe you did it
and then give me 31 other things that
happened
in the first 36 months of their tenure
but they
decided to be cynical they vet with
their friends
at a beer they talk about it in the
girls bathroom
they tell their mother but they never
told me
or the organization it is the great
shortcoming of employees
in our world today my friends
call the company's bluff call the bluff
i mean if you haven't gone to hr or to
the ceo or however your world is
structured well then you have no legs to
stand on that the company stinks
if you have and they haven't delivered
vent away
but until you call the bluff then you're
just complaining because you like to
complain
evan thank you so much for having a
couple seconds and being able to tell
the believe nation a little bit about
empathy wines it means a lot to me that
you would take this valuable
real estate and and time on your channel
to give me some love
means a lot it's just good karma points
and so you're just
you're awesome thank you believe nation
uh if you're into wine at all go to
empathywines.com
my whole career's work was poured into
producing a wine that
rivaled 40 to 60 wine for 20 bucks a
bottle
uh i'm just super excited about this
subscription-based wine business
you can order three six or twelve
bottles in subscription forum rose white
red
um if you if you search on instagram or
or twitter you will be blown away
people are literally like i don't even
like garyvee but the wine's good
super proud of the effort thanks evan
for the time wishing you guys
all happy and healthy
[Music]
if you want to learn how to market on
social media like garyvee check out the
video right there next to me i think
you'll enjoy it
continue to believe and i'll see you
there