- We've all become accustomed
to the two primary types of media:
live or synchronous
and recorded or asynchronous.
Now let's take a minute
and talk about these two types of media
and how Camtasia fits into
a content creation and delivery strategy for you.
Now for synchronous content,
think of video conferencing platforms,
such as Zoom, FaceTime, Skype,
and the many others.
These platforms give users a real sense
of a live in-person event
even though we're interacting from a distance.
Users participating in the live event
can often ask questions
to the speakers and to the other viewers during that event.
Everyone can be fully engaged in the conversation
at that time.
Now these live events are oftentimes recorded.
And watching a recording of a live event
is a very different experience.
You can see the conversation that took place at that time,
but your interactions become much more limited.
And how you expect to view the content,
that oftentimes changes as well.
Synchronous content often contains
all of the normal human things that we all do.
We make mistakes.
There's unexpected delays.
Sometimes questions are difficult to hear.
These recordings are oftentimes though not cleaned up.
They're not edited nor refined.
And that's fine during the live event,
but when a user is not participating live,
we often have a different set of expectations.
We want that content distilled down a bit,
to move along a bit quicker
so we can consume the content
and then get back to the next thing
that we need to deal with in our own busy lives.
Now asynchronous content, on the other hand,
is prepared, recorded, and refined
to help guide learners and viewers deeper into a subject
more quickly and in a more focused manner.
Now this is where Camtasia is an ideal tool for you.
If we look at an example of a classroom
or a Workforce training session,
a blended approach is going to be very beneficial
to your communication effectiveness.
Begin by using Camtasia
to create the asynchronous content
that's going to guiding your audience
deeper into your subject.
Now these should be one or more
short, focused movies
that the learner can watch,
follow along with,
and replay as many times as they need to master a skill,
a concept, or your subject.
Now you may want to distribute some or all
of these asynchronous movies to your learners
before your live interaction.
Or have them ready to view immediately
at the conclusion of the live event
to capture that excitement and enthusiasm of your learner,
and guide them deeper into your subject right away.
By preparing your asynchronous content first,
you'll also help yourself to focus and refine
your live synchronous presentation,
making for more cohesive, focused, and engaging
presentation experience for your entire audience.