Segmenting will help you tailor your communications product and service packages.
Automations and a lot more.
So let's do a visualization exercise to help you build your segmenting intuition.
You might think about markets as entire forests.
For example one forest might be the forest of mobile games another forest or market might be the market
for glassware and ceramics.
Now inside each of these forests you can segment customers on something like their demands.
You could see each of those demand segments within a market as an individual tree.
So in the market for glassware in ceramics you could find a demand segment for users who want find ceramic
pots.
Another one for users are customers who want glasses.
Another one for users who want full table settings and another one for users who want handmade coffee
cups.
Now let's go even deeper with your segmenting skills within each of these demand segments you might
segment further based on the user's buying preferences.
For example in the demand segment for artisan coffee mugs you might further segment this group of demand
into independently owned coffee shops who want to buy only sets of coffee mugs.
Another segment might be restaurant wholesale companies who want to buy in bulk and another segment
might be mothers with families who want to buy directly from producers.
Now here's were something like growth hacking comes in within that final segment the segment of mothers
who want to buy coffee mugs directly from producers.
There might be a way for you to segment those users into customers who convert best via email marketing.
So segmenting will help you tailor your communications the packages that you design and the automations
that you deploy to specific groups of people within each market.
You can segment users based on what they demand how they behave where they are and more.
One of the most effective practices in growth hacking is to identify a strategically valuable segment
and focus attention on them specifically by using a combination of tools you can often automate activities
to encourage a certain segment of users to move down your funnel.