The next thing you want to do is land some trial clients.
Now I like to call them trial clients but in reality they are real clients but in
your head you're referring to them as your trial clients because this is where
you're going to be able to land those clients that give you that real -world experience.
Now it's completely okay to let these clients know that you are new to the
field but that you are focused on driving exceptional results to build your name as
a new consultant.
You can also adjust your pricing accordingly.
So a trial client is someone that you can go out there, you can provide your
services to as a consultant but the transparency is there.
They know that you haven't been doing this for that long and therefore you can
either offer them a very good rate or you can go above and beyond and just provide
exceptional value.
So once you start to find some people
that are matching your ideal type of client just tell them the truth, tell
them that you are looking to use their positive experience as a good testimonial
for your future consulting career.
And if you eventually, let's just say you
want to charge $500 for an initial consultation in the future, you can offer
it for a great discount let's say for $100 and then in return the client agrees
to give you a video testimonial.
So you can actually lower your price but
also in a way get even more back in return.
And this works so well because it's a win -win.
The client gets to work with a consultant for a pretty good price, a good discount
but at the same time they're also going to be reciprocating that giving you a
testimonial which you can then use and land many more clients with.
Now this is going to help you out so much if you do this in the beginning of your
journey because not only will it give you some experience but it will also give you
those reviews, those testimonials and those case studies that you can build
from the project that are going to live on your freelancing website profiles
, they're going to be part of your portfolio that you send to future clients.
And that's what helps separate you from freelancers that are just never able to
land that next consulting client or that first consulting client because they're
just not able to look at it as a trial client.
So I highly encourage you to treat it
like this, treat it like you are getting some great experience, you're going to
offer a great price for it and that will help you in the long run.