Hello there and welcome to this lecture.
No matter at which stage of business is driving more traffic to your store,
is always one of your most important goals.
Well, yeah, surely you should never bring any traffic.
You should always bring people who are interested in
your niche and who might end up becoming your loyal customers.
So how do you bring traffic to your store?
Well, apart from doing Facebook ads or
any other type of paid ads and from using social media influencers.
Working on your SEO is one of the best marketing strategies that you can adopt.
Let me explain this further.
Seo stands for search engines optimizations.
In other words, it's about optimizing you'd stored.
So it shows when people search on Google for related keywords,
Let's say you have a store that sells travel mugs.
And let's say that when someone types this keyword on Google,
you'll store shows at their first results.
This keyword is searched around 40,800 times per month in the USA.
And I'm not talking about the worldwide search volume here,
only in the USA.
So now imagine that 10% of people who typed
travel mugs clicked on new link in Google page results and visited due to store.
This means 1400, 80 visits per month for free.
Now, imagine that your conversion rate is 2%,
which is not a very awesome conversion rate.
It's a very average conversion rate.
So with a conversion rate of 2%,
this would mean 30 new purchases burn month.
The higher your conversion rate is,
and the higher your customer ID card value is,
the more money you will make.
And guess what?
All of this, just because your store rank for one keyword.
Now imagine rating for multiple keywords and do the math.
Many people think that getting free traffic from Google is
a fantasy and that it is impossible to make it.
Others think that SEO is
a super simple procedure that only
requires including some relevant keywords here and there.
Well, optimizing your store for SEO is not a job.
You do a likely or without the prior knowledge,
because unless you know exactly what you are doing,
there is a greater probability that you will be losing
your time and energy without getting results.
But at the same time,
this doesn't mean that it is a fantasy.
Seo is a long-term procedure that needs time and effort,
but it is totally worth it because it has the highest return on
investment compared to any other e-commerce marketing strategies.
And because when you optimized for SEO,
you wouldn't need months before starting to see the results of your work.
Many people think that it's not effective,
but this is not true.
Optimizing Bootstrap for SEO will not only drive more traffic to stored,
it will also help you to enforce your brand.
Everything we do to optimize your store for SEO helps you
to increase your brand awareness to make your store more professional,
and to provide a better user experience.
Amongst tons and tons of other things.
As much as i value Facebook ads and
find them essentially to scale your business and says,
I value SEO and the importance of optimizing good facade to rank higher on booger.
Specially if you are on a tight budget and,
or you look at your business as a long term business.
To help you mastered SEO and to show you how to optimize your store and
what the strategies to adopt in order to get higher ranks on Google.
I have prepared for you and SEO full master class for e-commerce Shopify stores.
This master class gives you step-by-step guides
to follow and shows you exactly what you should do.
Everything if explained in details and examples.
In this course, you will learn everything related to SEO for e-commerce stores.
Starting from the basic strategies up to the most advanced ones.
To get access to this course,
you just have to click on that link.
You will find in that description of this course,
or you have to go to my profile and check out this course.
So click on the link,
sack MySQL master class Android,
and let's start to optimize your store for SEO together.
Thank you and see you in the next lecture.