If you are struggling to
increase the number of followers your Twitter account has
or potentially you're just in a rush and
you want to fast track the whole Twitter growth process,
then one good option which you have is to
utilize a Twitter follower campaign objective
which, as it sounds,
the main objective of this Twitter ad campaign
is to generate your Twitter account more followers.
So before I actually dive into the ad creation process,
what I want to do first is answer two questions
that the majority of people typically have.
The first one is,
what do these Twitter campaigns actually look like
when you are trying to get followers?
Well, they're a little bit different than to
the usual Twitter ad you're going to put out there
as instead of putting out a tweet then promoting it
or sending traffic to your website,
getting someone to download one of your apps, for example,
what you do is enter in a few lines of text,
so this is the main text for your ad,
and then below that text is going to be
a little calling card
where people can directly follow you from the ad itself.
So allow me to explain by giving you an example
from Twitter support article.
Here you can see we have a follower campaign set up
by a company called The Sandwich Bar.
They said, follow us for more on sandwiches!
Then below that, you can see you've got this
little calling card right here,
and there's a big button in which says follow.
So this is exactly how it's going to look
on people's timelines when you run a follower campaign.
Your ad is also going to appear on people's profiles as well
under the section where it says who to follow.
So here we can see the same example of The Sandwich Bar and
asking to be followed
and you know this is ad because it says promoted down here.
So when it comes to setting up these campaigns,
they appear in two core places,
which is people's timeline like here
and they also appear on people's Twitter profiles as well.
The second question which most people have is
how much does it cost on average to generate a new follower?
And it's a really good question.
As of course, if you want to run this campaign,
knowing that upfront is going to help you budget
in terms of how many followers you'd like to achieve.
Now, like most things when it comes to digital marketing,
the amount you are going to pay per follower
is going to depend on numerous things such as
who you are targeting, demographics, the age,
the location, and of course what other people
or companies out there are also trying to
attract the attention of those specific audiences.
However, to give you a rough idea,
you can actually see under Twitter's FAQ,
frequently asked questions,
you can see that they give you a guide of
$2.50 to $3.50 per follower you are looking to generate.
So if you are looking to generate,
let's say another 10 followers a day,
then you need roughly a daily budget of $30.
So I would base that on to get one new follower,
it's going to cost you roughly $3.
But like I said, of course, these are just rough guidelines.
What you may pay for a follower is going to vary greatly
depending on who you are targeting.
You could pay a lot less than $3
or you could pay a lot more than $3.
It can literally go either way.
So if you are running on a really tight budget
and you don't have much capital to spend,
then running a follower campaign
may not be the best thing for you.
You're probably better off taking things slow
and growing your account organically.
So now we cover that,
let me go ahead and show you exactly how you can
create a follower campaign.
It's very straightforward to do.
All you need to do is go back into your ads manager,
go ahead under campaigns and then click create campaign.
And for the campaign objective,
you obviously want to go for followers,
which is build an audience for your account.
So let's go ahead and select followers, then click next.
And as you can see from the overview page
it's pretty much the same layout
as any other Twitter ad campaign.
You got your campaign at the top.
Then you've got your ad group.
And then lastly you're going to review and
launch the campaign.
So the first thing which you need to do is
simply put in a name for your follower campaign.
So let's just go ahead and call it followers.
You want to go ahead make sure you've got the right
funding source selected, put in your daily budget of
how much you are looking to spend per day.
Or of course you can go for a total budget if you prefer.
So if I was to go for a total budget of let's say 35 pound,
then based on the averages
which I've seen from the Twitter support article,
then I should roughly generate 10 followers
from this campaign.
However, like I said, just take this with a grain of salt.
So putting whatever budget you feel is going to be best
for your specific business.
So I'm going to leave mine as a total budget of 35 pound.
Then I'll take out my daily budget.
I would like this campaign to run from tomorrow
and it can end the day after.
So let's go back into there,
start on the 28th and I want to end on the 29th.
I don't wanna go into advanced setting,
as I want to leave the pacing as is, which is recommended.
Go ahead and click next.
Now we're gonna get taken into
the next level of our campaign,
which is all to do with the ad group.
So really and truly when it comes to
the details for your ad group,
you really want to follow what we've already covered
in the audience demographic video.
And essentially you want to target people
who you believe would be
interested in following your account.
So if you run, let's say a hairdressing business
and you're looking to attract more clients,
which of course will be female,
then of course you're looking to generate followers
from female accounts
as that's going to make most sense for you.
So under gender, you'd simply go ahead and click women.
You would go in and put in your age range
of your average typical client,
the location where you are based,
attract local clients of course,
and you would go in and select the correct devices
as shown already in the last video.
So like I said,
if you haven't already gone through that video
in regards to the audience demographic targeting,
then please go out and check that video first
as all those strategies also apply
to this follower campaign as well.
However, the main thing which I really want to show you
which is where these follower campaigns change
is actually when you come down to the creative level.
So let me go ahead and click creatives,
and as you can see we get a little warning from Twitter
it says, if you add a tweet with media
to your followers campaign,
your photo or card will not appear
in your tweet unless it is retweeted.
Now this is really, really important to take note of
as your photo or your card
what that refers to is this part right here,
if I go back to this image or the follower campaign,
this is the card right there.
So if you go ahead and use one of your tweets
which already has an image,
then no one's going to see this box right here
which means it's going to be harder for you
to actually generate followers.
So it's really, really important that
if you do decide to run a follower campaign
that you literally just go for a tweet
which has no media whatsoever.
So typically speaking, the best thing to do is to
actually create a brand new tweet from scratch
and in your tweet literally say something which is
going to make people want to follow you.
So in my example of my Twitter account, being JoshGeorgeSEO,
of course my whole account is tailored around SEO,
so I would go ahead and create a new tweet
saying something like
follow me for the latest tips and trends on SEO.
So let me go ahead and do that now
by clicking this icon right here which is to create a tweet.
This is now going to open the tweet composer
which we've saw in the previous videos.
What's happening?
So this is where I put in my main copy.
So I can say, follow me for tips and tricks related.
Okay, follow me for tips,
follow me for the latest SEO tips and tricks!
So that is pretty good.
Anyone who's interested in SEO is going to want to follow me
as they can now find out about
the latest SEO tips and tricks.
And if you don't follow me, then guess what?
You're not gonna find out about
the latest SEO tips and tricks.
As of course, SEO is forever changing,
so to stay on top of things,
you wanna make sure you get the latest information.
So that's really gonna give people a reason
and a bit of incentive to actually follow my account.
So when it comes to crafting some copy for your business,
what I recommend is you keep it short,
straight to the point and really give people a reason.
So if you are a fashion e-commerce brand, for example,
then you could say something such as
follow me to stay informed when we are running a sale.
Anything that's going to get people to follow your account.
So remember, when we are creating a follower campaign,
we don't want to add any media,
so we don't want to go ahead and click photo or video
and that's gonna add this big box right here
and then remove our follow button, let's untick that.
Then once we're happy with our copy,
you want to go ahead and simply tweet this.
Tweet successfully save, which is great.
So now we can come back into our campaign creator,
refresh this, and then change that from organic tweets
to promoted only tweets.
And here you can see we have our tweet right here.
Follow me for the latest SEO tips and tricks.
So I've selected that tweet now.
Now I can go ahead and click next,
which is really and truly the final part of the campaign,
which is just where we're going to
review our campaign overview,
make sure we've got the right targeting details selected
and so on.
However, of course, I haven't populated any of that
as this is just a dummy campaign to show you exactly
how you would set up one if you wish.
Then once you're happy of all your details,
simply go ahead and click launch campaign.
And then once your campaign has finished,
what you can do is log back into your ads manager and
review all the data and see exactly how your campaign went.
So here is an example to show you
exactly how that would look.
Here you can see we've got this
dummy follower campaign set up,
and you can see this person actually generated 20 results,
which of course would mean 20 new followers.
They spent $72 in this instance,
and a daily budget was 10,000 pound,
which is a lot of money.
But essentially you get an idea of
exactly what I'm trying to show here.
Once you run your campaign,
you definitely want to log back into your ads manager
and see exactly how it performed in terms of impressions
and your actual results.
So that brings us to the end of this video.
I hope you found it useful.
Setting up follower campaigns is a really good way
to scale your Twitter growth
and start to generate lots of followers on your account,
which of course you can then market your services to
later on down the line.
I'll see you in the next one.