Here's the deal.
Companies hire talent to solve their problems.
Believe it or not, you'll find most of these problems right
in the job description as a potential candidate.
It's your responsibility to develop an understanding of why the job exists
and how your skills and experience are a solution to the employer's problems.
In this lesson, I'm going to show you how to create
a value proposition statement so that you feel more natural
talking about yourself when networking and during job interviews.
A value proposition statement is a brief description of your skills,
strengths and achievements, and how you'll add value to a company.
Think of it as the basis of how you'll articulate your career story.
For example, if you are a job seeker who's targeting campus
recruiting roles, your value proposition statement would be
I have three years of experience as a manager of career planning and placement.
That includes an extensive curriculum, design and program coordination
background.
In my current role, I've assisted 1500 students
with internship and job placement by engaging them in experiential
learning opportunities and connecting them with potential employers.
My proven track record of success in managing large scale programs
and building strategic partnerships would make me an asset to your
campus recruiting team.
Now it's time to create your own.
First, narrow down your job search to 1 to 2 specific job titles.
This step is critical to ensure that your value proposition statement
is tailored to the role and that it resonates
with the hiring manager for that specific role.
Next, find out the problems that you be responsible for solving in this role.
The best place to find this information is inside the job description.
So get on your computer.
Head to Google and type the job title Campus Recruiter into the search bar.
Click on a few of the job posts that come up.
Read through them thoroughly
and make note of the most important responsibilities of the role.
Then take out a pen and paper and do a brain dump of all your skills
and accomplishments.
Once complete, scan through the list and highlight the strengths
and achievements that are relevant to the position that you're targeting.
For example, campus recruiters have to be skilled relationship builders
because they work with many different internal and external stakeholders.
So if you have any relationship management experience,
then you'll want to be sure to highlight that.
Finally, you'll put all the pieces together using the strengths
and achievements that you highlighted to formulate sentences
which will ultimately become your value proposition statement.
That's it. That's all there is to it.
While value proposition statements are fairly short,
they are a powerful tool that will help an employer to see
how your skills and experience relate to the role that they're hiring for.
I want you to take some time to create your own value
proposition statement and put it into use.