text is history welcome to the future
Apple's future
kind of neat
the digital age was not born peacefully
it emerged from a bitter rivalry between
two of the most influential minds the
world has ever known
Bill Gates the young computer prodigy we
have an operating system
and Steve Jobs the charismatic innovator
today for the first time ever
I'd like Macintosh to speak for itself
two brilliant thinkers tell you what
I'll let you invest your $1,000,000 in
our company willing to do whatever it
takes
how's 50 grand sound it sounds amazing
to go down in history we had a deal that
you agreed to as the man who would make
the computer personal if Apple goes down
you've got no one to fight
and change the world forever
a teenager and his friend are on a
mission to hack into their local
computer center and help themselves to
some free computer time
the hackers name is Bill Gates Bill
Gates was a guy who came from a
well-to-do family in Seattle had a great
education was a smart guy was by all
accounts a very driven and competitive
guy that was his nature
bill wanted to win even as a teenager
gates possesses a rare knowledge
he knows how to operate a mainframe
computer
mainframe computers were these huge
computers that experts used to you know
to crunch data they were used by
corporations and you know the gods of
tech had to run these things they
couldn't be handled by regular people
in 1974 the concept of the personal
computer doesn't exist until a company
in New Mexico introduces the first
computer small enough to be used by the
general public it's called the Altair
8800 it was a proof-of-concept toy in a
way it was a sophisticated toy it was a
direction but it didn't do a whole lot
it didn't have a terminal didn't have a
keyboard didn't have any of the things
that we typically associate with a
computer right now most importantly
there's no easy way to operate it
when the Altair is released Bill Gates
is a student at Harvard University Gates
and his friend Paul Allen know that to
be useful the Altair needs a programming
language
and they decide to give it one Bill
Gates and Paul Allen sense that
something was in the air they didn't
want to spend the next two or three
years watching the parade go by
they use an early form of programming in
which holes are punched into spools of
paper and patterns that form commands
to prove that their program works
they'll have to take it directly to the
makers of the Altair
you go you look older they'll take you
seriously
but gates and Allen aren't the only ones
determined to make computers easier to
use 3,000 miles away the future of the
personal computer is being imagined in a
completely different way
Steve Jobs is a college dropout who has
just returned from a spiritual quest in
India and has limited experience with
computers he was part of the hippie
crowd the whole drugs and all kinds of
alternative lifestyles he was not
trained in computing one of job's
friends is Steve Wozniak and electronics
and computer hobbyist who's come up with
a radical idea
hey Chi we're gonna I got something new
check this out
Wozniak has built a computer with a
microprocessor like the Altair but he's
added two other key components a
keyboard and a monitor instead of having
to punch code into paper programming can
now be written directly using the same
keys found on a typewriter
it was a Eureka moment like a type
command so on the computer and they came
up on my TV screen these things I call
Eureka moments are surprises that even
you didn't realize how important they
were gonna be for how things work Jobs
is immediately intrigued
but unlike Wozniak Jobs is less
interested in how computers work and
more interested in how he can sell them
Steve was the total businessman he
wanted the company
I just wanted to build cool products and
that was pretty much our relationship we
needed each other so badly
Bill Gates is waiting on word from his
partner Paul Allen was demonstrating the
software they created for the Altair
okay this is just a basic language we
wrote but let me type in a few commands
and show you how it works
you don't know which ideas are gonna
have the greatest potential until you've
actually put them in practice sometimes
someone comes up with an idea and you
say wow this could really revolutionize
the world
gates and allen have just sold the first
software program for personal computer
it's enough to inspire Bill Gates to
take the biggest risk of his life at the
age of 19 he drops out of Harvard and
along with Paul Allen starts a small
computer company in an Albuquerque strip
mall they call it Microsoft in a
California garage another ambitious
company is being born Steve Jobs thinks
he can sell the latest computer designed
by z' partner Steve Wozniak after all it
has 16 times the memory of the Altair
8800 and a memorable name
I was thinking executive maybe uh
personal computers Inc no
it was a brilliant name because it made
people laugh it was sort of disjunct or
a bit Apple and computer those two words
didn't go together but it made you feel
was friendly it took the edge off the
word computer but a clever name won't
make it any easier to sell their
creation
well as you can see we're using the the
ASCII keyboard and as well as the Maus
6502 chip why didn't use the Intel 8080
it's more compatible you can see the
design here wanna know more you can buy
one secret shared in us
even with the revolutionary addition of
a keyboard and monitor
the Apple one is a flop
jobs only sells 200 units two computer
hobbyists
but Jobs and Wozniak are not ready to
quit we knew we were going to be
successful we never once thought we
would fail we knew that we were gonna
shock the world and that we were gonna
be so far ahead of everybody else's
attempts to build low-cost computers
that we were going to own the world
while Steve Wozniak works to make their
processors faster
Steve Jobs knows he needs to make the
computer itself more appealing
not only to computer enthusiasts but to
everyone he begins to imagine a fully
contained machine incorporating all the
needed components into a revolutionary
easy-to-use design
it was just the thing of beauty
Steve Jobs brought a whole different
design and spiritual dimension to
computing he looked at the Zen of
computing and he was able to bring a
sense of beauty to computing
the Apple 2 was about to change the
computer business forever
and one man is determined not to be left
behind
twenty-two-year-old Steve Jobs believes
a personal computer will one day be in
every home
and now he's one step closer to making
their dream a reality in June 1977 the
Apple 2 was released and it's unlike
anything the public has ever seen before
it's easy to use design is an instant
hit with consumers and within a year of
its release the company is bringing in 8
million dollars in sales we started
selling right away
we were so advanced in the computer
world it was color it was graphics we
were so many light years ahead of
everyone else
Apple has its first hit but when Bill
Gates gets a look at the computer he
sees a way to advance his own company
Microsoft the apples who may be perfect
for everyday consumers but its
programming isn't compatible with most
business software on the market gates
knows if he can give it the ability to
run business programs he can cash in on
Apple success
Gates and his engineers spend months
developing the soft card a circuit board
that plugs right into the Apple to
allowing it to run business software
but in order from Microsoft to benefit
from its design two of the greatest
minds in the computer industry will have
to meet face to face
sure looks good on the outside it's
what's inside that matters
you know how to write code I hire people
for that Steve Jobs in Bill Gates for
like a binary star system starting in
the 1970s they orbit around each other
they each have a grand gravitational
pole now you'll be able to run
everything out there word processors
spreadsheets Bill Gates has just given
Steve Jobs a way to turn his popular
home computer into a powerful business
machine it's a win for Apple and for
Microsoft
by 1980 selling soft cards to Apple
users has become Microsoft's number-one
revenue source
and the company triples its sales but
Bill Gates is already looking past Steve
Jobs and sets his sights on the biggest
name and technology IBM for decades iBM
has been at the forefront of business
technology but now they want to get into
the personal computer business
the thing that gates saw that was
important was IBM was gonna be a big
deal in this area and so he wanted to be
the principal software on that PC what
we're really looking for is an operating
system an operating system I thought you
only needed programming languages we
could go with another vendor I mean we
have an operating system
gates makes a deal with our D Ali
even though Microsoft hasn't actually
built an operating system yet
but Bill Gates knows where he can get
one how's 50 grand sound that sounds
amazing would you say it was for
confidential gates purchases an already
finished operating system from a small
software company and renames it
Microsoft daus basically they said we're
gonna pay you fifty thousand dollars and
we can do with this anything that we
want with it and the company was glad to
sell it to them
armed with an operating system Bill
Gates now has the upper hand
so when he returns to IBM he makes one
non-negotiable demand I'd like the right
to sell it to third parties Gates is
making software and software was king
and so Gates made the very shrewd idea
of creating software that could be on
any device and I think IBM was not
thinking of it in terms of where it was
headed gates negotiates a non-exclusive
license to hibm for Microsoft DOS now
Microsoft has the right to sell their
operating system to any computer company
in the world it probably ranks as the
greatest business deal in history the
money that das brought in made Microsoft
an incredibly wealthy company and when
you have a lot of wealth you have a lot
of power and you can begin to shape an
industry
Steve Jobs has been watching from afar
as Bill Gates dominates the computer
business Apple's response to the IBM PC
was you know division they thought it
was a big clunky inelegant box but they
were also smart and they knew anything
that IBM stepped into it was gonna own a
chunk of that market
jobs knows if he's going to keep Apple
competitive he needs a big idea the
Skype jef raskin suggested we go to
Xerox PARC center he said they have some
things you should see they're under
wraps they're kind of secretive
so what kind of great things if you got
going on over at Xerox PARC
object-oriented programming Network
stuff nothing as exciting as you guys I
tell you what I'll let you invest your 1
million dollars in our company if you
give us a full tour of your facility
we can make that happen
Steve Jobs has no idea that what he's
about to see will transform his life his
company
and the world
Andy you're on the Mac team now Burrell
you're also on the Mac team and Mike
you're coming as well design meeting
tomorrow morning 8:00 a.m. Jobs makes
one non-negotiable demand
everyone on the team must be as
passionate as he is
Steve Jobs he had a certain vision he
was not particularly pleasant to deal
with a good chunk of the time this sucks
there are amazing stories about the the
the pressure cooker that the Macintosh
team was under but he was also the most
charismatic guy who ever walked the
planet according to anyone who ever met
and worked with him
with building the Macintosh demanding
all his attention Jobs realizes he needs
a proven business leader to run Apple
Steve needed somebody who could be a
crisp manager and marketer cuz Steve was
all over the place he was not a great
manager in 1983 former Pepsi executive
John Sculley steps in is Apple's new CEO
just as Jobs is nearing completion on
the Macintosh we're all set all the top
guys yep all in for the Mac who'd you
pick for software Microsoft
you trust gates there's no one better
what he did for Apple two insanely great
once again Steve Jobs invites Bill Gates
to participate in his latest innovation
text is history welcome to the future
Apple's future
Steve wants to show off this notion that
they're going to do this user interface
that's really cool and graphical
and gage thinks it's absolutely
wonderful and he's willing to write
Microsoft software to be part of it kind
of neat but gates senses an even bigger
opportunity for Microsoft I think what
Bill Gates saw the graphical user
interface I can't imagine he did
anything but think like I get a run back
and tell my guys about this because this
is the way you're gonna interact with
computers in the future
what's wrong with ours
it's brain-dead his can slide Windows
around he can have to open at once
why don't we does it trim up a lookalike
we need to beat him to the punch this
has to happen now
Bill Gates decides to go after Apple
directly he instructs his team to start
work on a graphical user interface that
they call interface manager but by the
fall of 1983 a different name would
finally stick windows
when word of microsoft windows reaches
Steve Jobs he's only weeks away from
releasing the Macintosh the idea he's
devoted the last three years of his life
to
the man who Jobs thought was an ally has
declared war gates get him down here now
Steve Jobs and Bill Gates are both
staking their futures on the same
revolutionary approach to software for
the personal computer but in the effort
to get to market with it first
the one-time partners are now at war
dates get him down here now
this is how you treat your friends I
trusted you I brought you in on the
Apple too I brought you in on the
Macintosh we had a partnership we had a
deal that you agreed to and you're
stealing from us you're killing us and
I'm not gonna stand for it
Bill Gates is a smart guy and he's a
smart businessman and he recognized an
opportunity he wanted to create a great
computer he wanted to create a great
company a strong company and you do
whatever you have to do to get that
Windows is still two years away from
being ready but Bill Gates knows he
needs to be jobs to the announcement
I'm here to show a few highlights or
upcoming product it sports the user
friendly graphical interface timing is
such a factor in these things so it's
like okay let's let's start something
from nothing
that's the spirit of Silicon Valley
Steve Jobs dream has been hijacked
but unlike gates he has a working
product that's ready to sell and a
natural talent from marketing and
many of us have been working on
Macintosh for over two years now today
for the first time ever
I'd like Macintosh to speak for itself
hello I am back in toss it sure is great
to get out of that bad
the Mac was the ultimate fusion of
beauty with technology the world's first
truly beautiful machine
it looks like it's smiling at you it
looks friendly that made Steve Jobs's
heart sing
the unveiling of the Macintosh is a hit
but the computer itself is slow and
struggles to find buyers
the Macintosh sales fell drastically
we had a factory designed to build
80,000 Macintosh as a month and the
sales fell to 500 a month our apple
stock dropped in half this is scary
stuff for a company
I got with the design department and I
think it's gonna be Steve there's no one
who admires your brilliance and vision
more than I do John are you saying the
board's decided that it's best if you
stepped out
Steve Jobs had created a board of people
who are all almost like father figures
to him and they weren't looking at the
kid Steve Jobs who'd become
undisciplined was spending too much
money was antagonizing people and they
finally vote to kick him out of the
company he found
Steve told me it was like a kick in the
gut
in 1985 the Macintosh fails to light the
world on fire and Steve Jobs the founder
of Apple computers is out of his own
company
a man who once seemed an unstoppable
pioneer has been cast aside
while his rival Bill Gates is building
Microsoft into an empire ms-dos has
become the standard operating system on
millions of computers and on November
20th 1985
Bill Gates and Microsoft introduced
Windows to the world
as Bill Gates legal troubles mount his
competitor Apple is doing no better
Apple without Steve Jobs is not
innovating they're kind of milking the
old product line they don't even have a
good new operating system with Windows
dominating the industry Apple's share of
the home computer market Falls to 4
percent and in 1996 the company loses 1
billion dollars Apple was struggling
Apple went through a series of CEOs that
were treading water you had you know
Scully you had Gil Amelio you had
Spindler Apple was within a month or two
of going bankrupt
Apple stands on the brink of collapse so
12 years after forcing them out the
board asks Steve Jobs to come back
but before he can begin making Apple
innovative again Jobs knows he's going
to need an infusion of cash and fast to
get it he'll have to turn to an unlikely
source
hi bill bill gates is under
investigation for running a monopoly
Steve Jobs is back at the company he
founded but it's on the verge of
bankruptcy
hi Bill
Justice Department and you're back on
board a sinking ship if Apple goes down
you've got no one to fight but a few in
the game
think about it it didn't behoove Gates
for our Apple to go away at that stage
of the game if you have no competitor
then people say you own all the market
and that's not a good thing it's better
to have a crippled competitor than no
competitor at all
now I'd like to talk about meaningful
partners Apple lives in an ecosystem and
it needs help from other partners and I
happen to have a special guest with me
today via satellite downlink and if we
can get him up on stage right now
good morning
this was a remarkable moment when Steve
Jobs brought Bill Gates up on the screen
the cult of Macintosh jeered and booed
him he was reviled as a monopolist as a
bully they hated Windows they hated pcs
and they hated Bill Gates
despite initial backlash Microsoft
invests one hundred and fifty million
dollars in Apple and Jobs waste no time
turning Apple around
Steve just takes massive control and he
makes sure that the products are just
relentlessly beautiful like the original
iMac with its translucent colors and
that rabbit shaped design
seven minutes to load a song in 2001
Steve Jobs pushes beyond computers mp3
player that ruined my day into entirely
new products like the iPod maybe
something better
nobody knew we needed a thousand songs
in our pocket
we all had mp3 players but Steve said no
I'm gonna create something that's so
great people don't know they want it but
once they see it they're gonna want it
everybody says that's great but Steve
says no somebody's gonna be smart enough
to put this on a telephone and we'll be
left out so he comes up with the iPhone
in 2007 fans wait in line as long as
over a hundred hours to buy what would
become Steve Jobs signature marvel the
iPhone
and Apple is on its way to becoming one
of the most profitable companies in the
world
the concept of that you could carry
around and hold these supercomputers in
your hands and do all kinds of things
with them and interact with the world is
a big idea
you had to pick one person who impacted
technology more than anyone in this era
it would have to be Steve Jobs
while Steve Jobs reputation soars Bill
Gates has an image problem
and if I can get him up on stage right
now
he wanted to be beloved and he wanted
his name to go down in history in the
pantheon of great men
in an effort to redeem his legacy bill
gates one of the wealthiest men in the
world
turns to philanthropy
he was motivated to become a
philanthropist not only to make the
world a better place but to rehabilitate
his image
the Bill and Melinda Gates Foundation
becomes the largest private foundation
in the world
gates now is a very compassionate very
wise and this come around to the
thinking that we all are on the same
team he's going to leave the world a
better place
for years Steve Jobs has been
downplaying the news that he's suffering
from pancreatic cancer
by 2011 his health problems forced jobs
to resign as Apple's CEO maybe he didn't
know he was dying but he knew he had
limited time on this planet
Jeff became an important motivator for
him and if you think about it everything
that he did that people remember him for
today were when he was dying
his death is mourned the world over by
legions of fans has devoted to the man
as they are to his machines in the year
following his death Apple would become
the most valuable company on earth
the relationship between Steve Jobs and
Bill Gates was very complex they were
like brothers in a way they were with
each other every step of the way
sometimes rivals sometimes friends they
were mean to each other
but eventually reconciled because they
were the two pioneers that built the
industry
you