- You want to grow your ecommerce site.
Well you know what?
The way that you think you're gonna grow
your ecommerce site isn't the real way to grow.
Hey everyone, I'm Neil Patel,
and today, I'm gonna share with you
seven ways you can increase your
ecommerce sales by over 50%.
(soft music)
The first tip I have for you
is to focus on one product.
Yes, you do not need to be selling
millions of products like Amazon to do well.
I met some lady the other day and I'm like,
what do you sell?
She's like, oh, I make high heels more comfortable.
I'm like, wait.
Why don't people buy fancy shoes,
just make sure that they're comfortable?
And she's like, oh no, these fashion designers
don't want to make them comfortable
because they think comfortable shoes
aren't fancy and nice.
I'm like, all right well, I don't really care
but she was smart.
She came up with the concept of,
hey, people like Gucci and Prada and Chanel
aren't willing to make shoes more comfortable.
Well, I'm gonna sell some insoles
that make it way easier and nicer for women to walk.
She had one product and that's it.
Do you know how much she makes?
Well into the seven figures per year.
You don't need a lot of products to do well.
And if you're on Shopify, you can use Oberlo
and that'll help make it,
so you don't have to worry about the logistics.
If you're only doing one product,
your life becomes so much easier.
Sure, you could eventually add more products,
but first, focus on one product
that solves a pain point.
If you're just trying to sell some product
because you think it's cool
and it doesn't solve a pain point,
well, you have another thing that's
gonna end up happening,
in which you're not gonna make any sales.
You won't see a 50% increase.
You'll probably see a 50% decrease
compared to what most people are seeing.
So, make sure you focus on one product
that solves a real problem
and there's not a ton of other
creative or unique solutions out there.
My second tip for you is upsell and downsell.
The reason I'm saying upsell and downsell
isn't because I'm trying to tell you
to add 50 products to your ecommerce store.
It's because it's easier to get someone
whose bought from you once
to spend more money with you
than it is to get new people to buy from you.
So, upsell and downsell.
If you're selling women's shoes that
are nice and comfortable, right,
or you're selling the insoles that
makes women's shoes nice and comfortable,
your upsell could be a pack of three
instead of just one.
That's an easy upsell.
Doing simple things like that will
increase your lifetime value,
which will open up more possibilities.
And this gets into my third tip.
It's advertise.
There's Facebook advertising and there's Google AdWords.
They both work extremely well
in ecommerce marketing.
Facebook advertising is excellent when
people don't know what product or service
that they're going after.
For example, if you're in the beauty space,
you can target everyone on Facebook
who's interested in beauty and show them
some cool new product that they're not familiar with.
On the other hand, if you're using Google AdWords
and you know people are looking up
for a makeup brush,
you can show ads on Google for your makeup brush
and people who are looking for that can see it.
Facebook ads and both Google ads
are a great way to really boost your ecommerce sales,
and you if you're not sure where
to get started with Facebook ads or Google ads,
just leave a comment below
and I'll answer you and I'll give you feedback
on how to run the perfect Facebook ad campaign
or a Google AdWords campaign.
The fourth tip I have for you is leverage subscriptions.
Have you noticed on Amazon,
they give you a discount if you subscribe to a product?
So make sure you offer subscription options.
For example, if you're selling makeup or lipstick,
people are gonna run out of it.
The question is just when?
So why not give them an option
where they can subscribe and continually get new makeup?
Why do you think Dollar Shave Club
sold for a billion plus dollars?
It's because they did razor subscription.
Everyone's already buying razors.
Why not make it easy and just automatically
deliver them, right?
Subscriptions is huge.
And if you're using Shopify, which you probably are,
you can use a tool called Recharge
to make your product a subscription.
You don't have to pay some fancy engineers
to do this with you.
You can just use a simple tool.
The fifth tip I have for you
is recover the abandoned shoppers.
Do you know how many people
are going to your shopping cart and abandoning?
In 2017, roughly 75.6% of
shopping carts were abandoned.
That means if you have 100 people adding shit
to your shopping cart, roughly 75 of them
are gonna bounce and leave.
They're not gonna come back and they're not gonna buy.
So you need to come back, or more so,
you need to make them come back and buy.
How do you do that?
Recovering abandonment solutions,
such as collecting their emails.
So when someone's buying from you,
you're probably collecting their
name and email first before you're showing
the credit card information.
For all the people you collect the name
and emails for that don't finish the purchase,
you should be emailing them and convincing them,
hey, buy now.
You can even do things like exit intent offers,
using tools like Hello Bar,
where you show them an exit offer saying,
hey, thinking about leaving?
Put in your name and email and I'll
send you a 10% off coupon or a free shipping coupon.
Tip number six.
Optimize your checkout process.
There's a company called Baymard,
and they did a study looking at
everyone's checkout pages.
Do you know how much money is recovered
by optimizing these checkout pages?
I know this sounds crazy.
You think that someone adds stuff to the cart
that they're gonna buy.
But what they found is when companies
optimize their checkout pages,
they found that they made an extra 260 billion,
that's not million, that's billion with a B, extra dollars.
Don't forget to optimize your checkout process.
And the way you do that is
by first removing unnecessary fields.
Why would you ask someone
for their name and email and address multiple times?
That's unnecessary.
Keep it simple.
The other way you can optimize
your checkout process is by making it two step.
Psychologically, you would think,
oh, it's more convenient for everyone
to just have all the fields on one page.
No, it's not.
Because if they see 10, 20 fields on one page,
what's gonna happen?
They're gonna be like, this is way too overwhelming.
But if the first page just said,
put in your name and email
or create an account and put in your name
or email and password, and then on
the checkout page they only showed
the remaining credit card and shipping fields,
you're much more likely to
increase your sales, roughly by 10%.
All by making your checkout page
two steps instead of one step.
The last tip I have for you is to
leverage a referral program.
If someone's buying from your ecommerce site,
they probably know other people have
the same problem and need your solution.
So create a referral program,
and you can do this through ReferralCandy.
It's a simple tool, app, that makes it
so you can have a referral program,
and you can do simple things like,
you get 20 bucks when you refer someone
that also signs up and buys.
So that way, you both save $20,
or $10, or 10% off, or free shipping,
or whatever it may be.
You can pick the incentive that you're
giving to people who refer people
and for the people who sign up
through the referral program.
So the key with the referral program
is not to just incentivize a person
who's doing the referring,
it's also to incentivize the person
who's accepting the referral.
Look at Uber.
When you use Uber's referral program,
both parties, the person making the referral
and the person joining, both get compensated.
And that's why you want to make
a referral program be on both ends,
or else it won't be successful.
Follow those seven tips and you'll do really well
with your ecommerce site,
and you should generate at least
50 plus percent more in sales.
Now, those are a lot of tips
and you're probably wondering
which one you should be doing first.
Leave a comment below and just say,
hey, here's my ecommerce store.
Which one of these tips should I be using first?
And I'll respond telling you
which one you should do first,
second, et cetera, so that way,
you're doing the ones first
that are gonna create the biggest ROI.
And I can't just tell everyone,
hey, go do them in this order,
because it varies for each and every single
ecommerce site out there.
But if you leave a comment,
I'll make sure that I give you a detailed response
that'll help you grow faster.